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Topic 1Topic 1
Management and Managers:Yesterday, Today, and Tomorrow
Management and Managers:Yesterday, Today, and Tomorrow
The process of administering and coordinating resources effectively and efficiently in an effort to achieve the
goals of the organization.
Management Defined
Why management is considered as an art?
• Management must posses vision• Management must use judgemental skill• Management is influenced by contingency
factors• However not all management authors agree
that mgt is an art.Some consider management as a science.In fact most management authors consider mgt as both an art and a science.
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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James Stoner Definition of management
• Management is a process of planning, organizing, leading and controlling the effort of the organizational members and using all other resources in order to achieve the organizational goals efficiently and effectively.
4Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
Elements in Stoner’s definition
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• 1.Management is a process• 2.Management must use all
organizational resources• 3.Management must establish
goals• 4.management must be both
efficient and effective
Management is a process of administering and coordinating resources efficiently and effectively to achieve the organizational goals.
( Lewis and others)
An organization consists of two or more people working together towards accomplishing common goals.
6Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
What Do All Organizations Have in Common?
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They are made up of people, and the efforts of these people must be
coordinated if the organization is to accomplish its goals.
MANAGERS!
Managers are the people who plan, organize, lead, and control the activities of the
organization so that its goals can be achieved.
Why organizations are needed• 1. Serve the society• 2. Accomplish objectives• 3. Preserve knowledge• 4. Provide careers
Explain management in terms of:
• A) The management process• b) Managerial responsibility
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Effectiveness vs. Efficiency
Effectiveness is achieved when the organization pursues appropriate goals. This means “doing the right thing.”
Efficiency is achieved by using fewer inputs (e.g., people, money) to generate a given output. This means “doing things right.”
What Is An Organization?An organization is a group of individuals
who work together toward common goals.
What Do All Organizations Have in Common?
They are made up of people, and the efforts of these people must be coordinated if the
organization is to accomplish its goals.
PlanningPlanningPlanningPlanning
ControllingControllingControllingControlling
OrganizingOrganizingOrganizingOrganizing
LeadingLeadingLeadingLeading
OrganizationalOrganizationalgoalsgoals
The Four Functions of Management
Slide 1 of 3
The Four Functions of Management
Slide 2 of 3
• Planning– Setting goals and defining the actions
necessary to achieve those goals.
• Organizing– The process of determining the tasks to be
done, who will do them, and how those tasks will be managed and coordinated.
The Four Functions of Management
Slide 3 of 3• Leading– Motivating and directing the members of the
organization so that they contribute to the achievement of the goals of the organization.
• Controlling– Monitoring the performance of the
organization, identifying deviations between planned and actual results, and taking corrective action when necessary.
Planning• A process of establishing objectives and
designing strategies to achieve the objectives.
Steps in planning• 1. Establishing goals• 2. Define the present situations.• 3. Determine aids and barriers• 4. Developing action programs
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Organizing• A process of arranging and allocating works and
authority.• A process of determining what is to be done, who is
responsible and how the tasks will be managed and coordinated.
Steps in organizing• 1.Detailing of work• 2.Division of work• 3.Aggregation of work• 4.Coordination of work• 5.Review of performance
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Leadership• A process of influencing and directing other
people to perform organizational tasks.
Elements in leadership• 1. Leadership involves other people• 2.Leadership involves unequal distribution of
power• 3.Leaders may influence others using different
sources of powerChap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Controlling• A process managers ensure that actual
activities conform with planned objectives
Steps in the control process• 1.Establishing standards• 2.Measure actual performance• 3.Compare actual with standards• 4.Take corrective actions
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Managerial Responsibilities• 1.Work with and through others• 2.Act as a communication channel• 3. Responsible and accountable• 4. Balance competing needs• 5.Think analytically and conceptually• 6.Managers as politician• 7.Managers as diplomat• 8.Managers as symbols• 9.Make difficult decisions• 10.Managers as mediators
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The role of time
• 1.Time provide the context for studying mgt• 2.Mgt is a process of building the
future using the present and the past• 3.Mgt is practice and reflective of a
particular era
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The role of human relationship
• Mgt is a two-way process• Mgt action affects other people• Mgt must juggle multiple
relationship at the same time
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Managerial performance
• A measure of how well managers are doing their jobs.
• Managerial performance can be measured using two factors :
• A) Efficiency• B) Effectiveness
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Efficiency
• Is an input-output concept• managers ability to reduce costs,
materials and saves time• e.g Perodua is considered as efficient
because it is able to produce lower cost auto• doing things right
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Effectiveness
• Doing the right things• ability to achieve target or goals• e.g a salesman is considered as
effective if he is able to achieve his sales quota.
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Factors contributing towards excellent in management
• 1.Bias for action• 2.Staying close to the customer• 3.Autonomy and entrepreneurship• 4.Productivity through people• 5.Hands on value driven• 6.Stick to the knitting• 7.Simple form lean staff• 8.Simultaneous loose tight properties.
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Managers
Managers are the people who plan, organize, lead, and control the
activities of the organization so that its goals can be achieved.
The Classification of managers
• Managers can be classified in two ways :• I) According to the scope of activities :
General manager and Functional manager • II) According to the level in the organizational
hierachy : Top manager, middle manager and first line manager.
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Functional Managers
• Responsible for only one functional area such as marketing, production or finance.
General Managers• Oversees a complex unit such as a company, a
subsidiary or an operating division• Responsible for all activities of that unit e.g a
plant manager, a supermarket managerChap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Functional Manager
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Chief Executive Chief Executive General Parts Inc.General Parts Inc.Chief Executive Chief Executive
General Parts Inc.General Parts Inc.
Plant Plant ManagerManager
Plant Plant ManagerManager
Service Service ManagerManagerService Service
ManagerManagerAccount Account ManagerManagerAccount Account ManagerManager
Payroll Payroll ManagerManagerPayroll Payroll
ManagerManager
A functional manager is a manager responsible for a work group
segmented by function.
VP of VP of ProductionProduction
VP of VP of ProductionProduction
VP of VP of FinanceFinanceVP of VP of
FinanceFinance
General Manager
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General Manager General Manager Supermarket, Inc.Supermarket, Inc.General Manager General Manager Supermarket, Inc.Supermarket, Inc.
Produce Produce ManagerManagerProduce Produce ManagerManager
Bakery Bakery ManagerManagerBakery Bakery
ManagerManagerGrocery Grocery ManagerManagerGrocery Grocery ManagerManager
A general manager is a manager responsible for several different work
groups segmented by task.
Top Managers
• Composed of a comparatively small group of people• Also called “executives”• They are “planners”• Typical titles: C.E.O , President, vice
president
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Middle Managers
• Can include more than one level• Direct the activities of lower level managers
and sometimes those of operating workers as well
• Principles activities are : A) Direct activities that implement the organization objectives
• B) Balance the demands of their superiors with the capacities of their employees
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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First-Line Managers
• The lowest mgt level• Direct non mgt employees• Do not supervise other manager• E.g Foremen, supervisor, a school
principle and the manager of a football team.
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Management Skills (Robert Kartz)
1.Technical Skill• The ability to use the procedure
techniques and knowledge of a specialized field.• E.g surgeons and engineers have
technical skills in their respective fields.
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2. Human Skills• The ability to work with, understand and
motivate other people.
3. Conceptual skills• The ability to coordinate and integrate all of
an org.interest and activities.• Involves seeing the organization as a whole or
in totality
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Skills Needed at DifferentLevels of Management
Slide 1 of 3
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First-lineFirst-lineManagementManagement
MiddleMiddleManagementManagement
Top-LevelTop-LevelManagementManagement
ConceptualConceptual
HumanHuman
TechnicalTechnical
ConceptualConceptual
HumanHuman
TechnicalTechnical
ConceptualConceptual
HumanHuman
TechnicalTechnical
Mintzberg’s Managerial RolesSlide 1 of 4
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Decisional rolesDecisional roles
• EntrepreneurEntrepreneur
• Disturbance Disturbance handlerhandler
• Resource allocatorResource allocator
• NegotiatorNegotiator
Decisional rolesDecisional roles
• EntrepreneurEntrepreneur
• Disturbance Disturbance handlerhandler
• Resource allocatorResource allocator
• NegotiatorNegotiator
Interpersonal Interpersonal rolesroles
• FigureheadFigurehead
• LeaderLeader
• LiaisonLiaison
Interpersonal Interpersonal rolesroles
• FigureheadFigurehead
• LeaderLeader
• LiaisonLiaison
Informational Informational rolesroles
• MonitorMonitor
• DisseminatorDisseminator
• SpokespersonSpokesperson
Informational Informational rolesroles
• MonitorMonitor
• DisseminatorDisseminator
• SpokespersonSpokesperson
1.Interpersonal roles• A)Figurehead-a manager performing
ceremonial duties like greeting visitors and entertaining clients.
• B)Leader-Responsible for hiring, training and motivating subordinates
• C) Liaison -a manager establish working relationship both inside and outside the organization
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Informational Roles
• A)Monitor-Checking about market info.and other environmental influences
• B)Disseminator-Distributes info to other employees
• C)Spokesperson-Communicates with people outside the org.
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Decisional Roles
• 1.Entrepreneur• 2.Resource allocator• 3.Disturbance handler• 4.Negotiator
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The Challenges in Management• 1.Globalization-The need to expand operation
overseas• 2.Quality and TQM -The need to improve products
quality• 3.Ethics and social responsibility –The need to do
what is right and contribute to the society• 4.Reengineering-The need to improve operational
efficiency• 5.Empowerment-The need to delegate
responsibilities• 6.Organizational restructuring and consolidation.
Chap. 15 Marketing 7e Lamb Hair McDaniel©2004 South-Western/Thomson Learning
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Hyperchange
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A condition of rapid, dramatic, complex, and unpredictable changes that has a significant effect on the ways in which organizations are managed.
Managing in the 21st Century: Organizational Changes
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The Changing The Changing Chief Executive Chief Executive
OfficerOfficer
The Changing The Changing Chief Executive Chief Executive
OfficerOfficer
Increasing Increasing Diversity in the Diversity in the
WorkplaceWorkplace
Increasing Increasing Diversity in the Diversity in the
WorkplaceWorkplace
From Hierarchy From Hierarchy to Self-Managed to Self-Managed
TeamsTeams
From Hierarchy From Hierarchy to Self-Managed to Self-Managed
TeamsTeams
A New A New Organizational Organizational
ModelModel
A New A New Organizational Organizational
ModelModel
The Contemporary ManagerSlide 1 of 2
• The New Manager Profile– Managers will no longer think of themselves as
“the boss,” but will view themselves as sponsors, team leaders, or internal consultants.
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The Contemporary ManagerSlide 2 of 2
• Competencies of Tomorrow’s Managers– The great communicator– The team player– The technology master– The problem solver– The foreign ambassador– The change maker– The 21st-century leader
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