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China Small Appliance Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017No comprehensive trend forecast, no gain.

(Help you to discover the unsatisfied market need of Small Appliance Industry, and explicit the

development trend and prospect.)

PrefaceSmall appliances are portable or semi-portable machines, generally used on table-tops, counter-tops, or other platforms, to accomplish a household task. According to the functions, small appliances could be divided into small kitchen appliances, small housing appliances and small personal appliances. China had become one of the most important small appliance bases in the world. The statistics data shows that the production scale of small appliance in China has increased from RMB 1.065 trillion during 2015-2011 to RMB 2.54891 trillion in 2011; the market size has grown from RMB 1.03836 trillion to RMB 2.54013 trillion, and the annual growth rate is over 20%.Judging from the market demand, China is equipped with the following advantages to fast promote small appliances: firstly, the large-size household appliances had been widely promoted; secondly, residents ’ consumption expense had greatly increased; thirdly, China is with the strong capability to produce small appliances. And judging from the consumption habits, people would usually purchase the large-size household appliances which work as living necessary before purchasing the small appliances which with rich category. Comparing with color TVs, air-conditions, refrigerators and washing machines, most small appliances are with certain enjoying demand. Therefore, the demand would base on the income level. Considering all the China urban residents had hold certain amount of large-size household appliances, it is time for them to purchase the small appliances. The consumption of small appliances in China urban area is in certain scale. Some regular small appliances even reached a holding rate of 50%. Since the small appliances are still lacked of categories, to rich the category would be a significant trend to explore the small appliance market in the future. Comparing with the urban market, it could be found that the household appliance market in rural area is not widely promoted. In spite of air conditions, the promotion rate of other products is over 50%. The development of small appliances in rural areas begins to step into the budding stage. According to the economic difference in different regions of China, it is expected that the small appliances in eastern rural areas would step into the fast growing stage. Judging from the competition, there are over 5,000 small appliance corporations in China while there are less than 100 significant brands in the industry. The industry is disordered since both the brands and product quality are mixed with good and bad. Many small appliances like induction cooker, electric cooker and water dispenser are trying to imitate well-known brands which would greatly affect the benefits of branded manufacturers and consumers. Due to the fierce competition, some small-scale household appliance manufacturers are trying to explore the enjoying small appliance market like foot-bath machine, hanging iron and air conditioner fan in order to meet the increasing consumption demand. Competition of Small Appliance Industry is more and more fierce. In the meantime, merger and capital operation among large small appliance corporations are ever frequent. And the outstanding small appliance corporations in China are placing more importance on the research of the industry market, especially the depth research of industry development environment and customers. Accordingly, many splendid domestic corporations are springing up and become leaders in small appliance Industry gradually!The most significant features of this report are perceptiveness and timeliness. It is with a forward-looking analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall market capability, market size, competition structure and market demand characteristics; it gives a prudent analysis and forecast of small appliance industry according to the industry development track and Forward ’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all small appliance corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is the first heavyweight report to give a comprehensive and systematic

analysis about the upstream and downstream industrial chain, as well as key corporations in small appliance industry.Here, we would like to express our sincere gratitude to China National Commercial Information Center , State Information Center, Bureau of Statistics of China, General Administration of Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council, for their great support when we conduct this report!Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Forward Business Intelligence Co., Ltd. Industry Research Center Research Team of Small Appliance Industry

CONTENTS

Chapter I：Development Overview of China Small Appliance Industry1.1 Definition and Classification of Small Appliance Industry

1.1.1 Concept and Definition of the Industry1.1.2 Category of Major Products of the Industry1.1.3 Characteristics of Small Appliance Industry

1.2 Statistics Standards of Small Appliance Industry1.2.1 Statistical Department and Caliber of Small Appliance Industry1.2.2 Statistical Approach of Small Appliance Industry1.2.3 Data Category of Small Appliance Industry

1.3 Market Environment of Small Appliance Industry1.3.1 Policy Environment of the Industry

(1) Management System of the Industry(2) Relevant Policy Trend of the Industry(3) Development Planning of the Industry

1.3.2 Economic Environment of the Industry(1) Analysis of International Macro-economic Environment(2) Analysis of China Macro-economic Environment(3) Macro-economic Environment of the Industry

1.3.3 Social Demand Environment of the Industry(1) Demand Characteristics of Small Appliance Market(2) Demand Trend of Small Appliance Market

1.3.4 Trading and Development Environment of the Industry(1) Development Status of the Trading Environment of the Industry(2) Development Trend of the Trading Environment of the Industry(3) Strategy to the Changing Trading Environment

1.4 Supply Chain of Small Appliance Industry1.4.1 Upstream and Downstream Supply Chain of Small Appliance Industry1.4.2 Downstream Supply Chain of Small Appliance Industry1.4.3 Upstream Supply Chain of Small Appliance Industry

(1) Development of Household-appliance-oriented Steel Marketa. Supply and Demand Statusb. Price Trend(2) Development of Engineering-plastic Marketa. Supply and Demand Statusb. Price Trend(3) Development of Aluminium Marketa. Supply and Demand Statusb. Price Trend(4) Development of Copper Product Marketa. Supply and Demand Statusb. Price Trend(5) Development of Electron Component Industrya. Supply and Demand Statusb. Price Trend

Chapter II：Development Status of China Small Appliance Industry2.1 Development Status of China Small Appliance Industry

2.1.1 Development Overview of China Small Appliance Industry2.1.2 Major Development Characteristics of China Small Appliance Industry2.1.3 Operation Status of Small Appliance Industry in 2011

(1) Operation Benefit of Small Appliance Industry in 2011(2) Profitability of Small Appliance Industry in 2011(3) Operation Capability of Small Appliance Industry in 2011(4) Debt-paying Capability of Small Appliance Industry in 2011(5) Development Capability of Small Appliance Industry in 2011

2.2 Economic Index of Small Appliance Industry in 20112.2.1 Major Influencing Factors to the Economic Benefit of Small Appliance Industry2.2.2 Economic Index of Small Appliance Industry in 20112.2.3 Economic Index of the Corporations in Different Scales in 20112.2.4 Economic Index of the Corporations in Different Natures in 20112.2.5 Economic Index of the Corporations in Different Regions in 2011

2.3 Balance between Supply and Demand to Small Appliance Industry during 2009-20112.3.1 Supply Condition of China Small Appliance Industry in 2011

(1) Total Output Value of China Small Appliance Industry in 2011(2) Finished Products of China Small Appliance Industry in 2011

2.3.2 Supply Condition of Regional Small Appliance Industry in 2011(1) Top 10 Regions of Total Output Value in 2011(2) Top 10 Regions of Finished Products in 2011

2.3.3 Demand Condition of China Small Appliance Industry in 2011(1) Sales Value of China Small Appliance Industry in 2011(2) Sales Revenue of China Small Appliance Industry in 2011

2.3.4 Demand Condition of Regional Small Appliance Industry in 2011(1) Top 10 Regions of Sales Value in 2011(2) Top 10 Regions of Sales Revenue in 2011

2.3.5 Production and Marketing Ratio of China Small Appliance Industry in 20112.4 Import and Export Market of Small Appliance Industry

2.4.1 Overall Imports and Exports of Small Appliance Industry2.4.2 Import and Export Market of Small Appliance Industry

(1) Exports of the Industrya. Exports of the Industry in 2011(a) Overall Exports of the Industry(b) Exporting Product Structure of the Industryb. Characteristics of Exporting Products of the Industryc. Characteristics of Export Nations and Regions of the Industryd. Potential Export Market of the Industry(2) Imports of the Industrya. Exports of the Industry in 2011(a) Overall Imports of the Industry(b) Importing Product Structure of the Industryb. Characteristics of Importing Products of the Industryc. Characteristics of Import Nations and Regions of the Industry

2.4.3 Import and Export Prospects and Suggestions of Small Appliance Industry(1) Export Prospects and Suggestions of Small Appliance Industry(2) Import Prospects and Suggestions of Small Appliance Industry

Chapter III：Development Status of Small Appliance Industry in 20113.1 Operation Status of Small Kitchen Appliance Industry in 2011

3.1.1 Scale of Small Kitchen Appliance Industry3.1.2 Production Status of Small Kitchen Appliance Industry3.1.3 Demand Status of Small Kitchen Appliance Industry3.1.4 Balance between Supply and Demand of Small Kitchen Appliance Industry3.1.5 Financial Operation of Small Kitchen Appliance Industry3.1.6 Operation Characteristics and Trend of Small Kitchen Appliance Industry

3.2 Operation Status of Household Ventilation Appliance Industry in 20113.2.1 Scale of Household Ventilation Appliance Industry3.2.2 Production Status of Household Ventilation Appliance Industry3.2.3 Demand Status of Household Ventilation Appliance Industry3.2.4 Balance between Supply and Demand of Household Ventilation Appliance Industry3.2.5 Financial Operation of Household Ventilation Appliance Industry3.2.6 Operation Characteristics and Trend of Household Ventilation Appliance Industry

3.3 Operation Status of Small Personal-care Appliance Industry in 20113.3.1 Scale of Small Personal-care Appliance Industry3.3.2 Production Status of Small Personal-care Appliance Industry3.3.3 Demand Status of Small Personal-care Appliance Industry3.3.4 Balance between Supply and Demand of Small Personal-care Appliance Industry3.3.5 Financial Operation of Small Personal-care Appliance Industry3.3.6 Operation Characteristics and Trend of Small Personal-care Appliance Industry

3.4 Operation Status of Other Small Appliance Industry in 20113.4.1 Scale of Other Small Appliance Industry3.4.2 Production Status of Other Small Appliance Industry3.4.3 Demand Status of Other Small Appliance Industry3.4.4 Balance between Supply and Demand of Other Small Appliance Industry3.4.5 Financial Operation of Other Small Appliance Industry3.4.6 Operation Characteristics and Trend of Other Small Appliance Industry

Chapter IV：Market Competition Status of China Small Appliance Industry4.1 Overall Competition of the Industry

4.1.1 Competitive Structure of Small Appliance Industry4.1.2 Market Capacity of Small Appliance Industry4.1.3 Technology Level and Characteristics of Small Appliance Industry4.1.4 Business Model of Small Appliance Industry4.1.5 Profit Level Trend of Small Appliance Industry

4.2 Product Structure and Characteristics of Small Appliance Industry4.2.1 Product Structure and Characteristics of Small Appliance Market4.2.2 Industrial Structure and Characteristics of Small Appliance Market4.2.3 Prospects of Small Appliance Market

4.3 Characteristics of Regional Structure of Small Appliance Industry4.3.1 Characteristics of the Corporations of Different Economic Types

4.3.2 Concentration Degree of the Economic Types of the Industry4.4 Overall Characteristics of Regional Structure of the Industry

4.4.1 Overall Characteristics of Regional Structure of the Industry4.4.2 Regional Concentration Degree of the Industry

4.5 Major Branded Corporations Engaging in Small Appliance4.5.1 Brands of Small Appliance Market4.5.2 Competitive Structure of Small Appliance Brands4.5.3 Development Status of Small Appliance Brands4.5.4 Health Degree of Small Appliance Brands

4.6Motivation and Influence of the Large-size Household Appliance to Engage in Small Appliance Market4.6.1 Prospects of Small Appliance Attracting Large-size Household Appliance Corporations to

Engage in Small Appliance Market4.6.2 Reasons to Enter Small Appliance Market4.6.3 Three Integrations to Enter Small Appliance Market

Chapter V：Development of International Small Appliance Industry5.1 Development Overview of International Small Appliance Market

5.1.1 Development Overview of International Small Appliance Market5.1.2 Structure of International Small Appliance Industry

(1) Small Appliance Market in America(2) Small Appliance Market Major European Countries

5.2 Competition of International Small Appliance Market5.2.1 Competition Status of International Small Appliance Market5.2.2 Competition Trend of International Small Appliance Market

5.3 Competitive Strategies of Transnational Corporations in China Small Appliance Market5.3.1 Investment Structure of Major Transnational Corporations in China

(1) Philips(2) Panasonic(3) Electrolux(4) ACA(5) Whirlpool(6) LG(7) SEB(8) Braun

5.3.2 Competitive Strategies of Transnational Corporations in China(1) Development Status of Transnational Corporations in China Small Appliance Market(2) Changing Competitive Strategies of Transnational Corporations in China(3) Typical Emerging Cases of Transnational Corporations in China Small Appliance Market

Chapter VI：Development Status of Global Western-style Small Appliance Market6.1 Definition and Concept of Western-style Small Appliance6.2 Development Overview of Western-style Small Appliance Industry

6.2.1 Distribution of Western-style Small Appliance Industry Chains6.2.2 Characteristics of Western-style Small Appliance Products6.2.3 Global Distribution of Western-style Small Appliance Market6.2.4 Regional Distribution of Western-style Small Appliance Manufacturers in China

6.3 Characteristics and Demand Forecast of Western-style Small Appliance Market

6.3.1 Characteristics of Western-style Small Appliance Market6.3.2 Development Forecast and Competition Trend of Western-style Small Appliance Industry6.3.3 Demand Forecast of Western-style Small Appliance at Home and Abroad

6.4 Reasons for Western-style Small Appliance Corporations to Choose OEM/ODM Model6.4.1 Internal Logic of the Transformation among OEM, ODM and OBM Models6.4.2 Inevitability for China Western-style Small Appliance Corporations to Choose OEM/ODM

Model6.5 Development Trend and Potentials of Western-style Small Appliance Industry

6.5.1 Development Trend Forecast of Western-style Small Appliance Industry6.5.2 Investment Threshold and Barriers of Western-style Small Appliance Industry6.5.3 Competitive Advantages of Leading Small Appliance Corporations

6.6 Development Strategy of China Western-style Small Appliance Corporations6.6.1 Promote the OEM/ODM Upgrading for Overflow Effect6.6.2 Emphasize Technology Investment and Strengthen R&D Capability6.6.3 Improve the Occasion and Take Advantage of OEM/ODM and Brand Marketing6.6.4 Grasp Suitable Opportunities to Develop Self-owned Brands

Chapter Ⅶ：Major Segment Markets of Small Appliance Industry7.1 Analysis of Small Kitchen and Bath Appliance Market

7.1.1 Development of Oil-and-Smoke Exhauster Market(1) Product Characteristics and Designs of Oil-and-Smoke Exhausters(2) Market Size of Oil-and-Smoke Exhauster (3) Competitive Structure of Oil-and-Smoke Exhauster Market(4) Market Size Forecast of Oil-and-Smoke Exhauster(5) Development Trend of Oil-and-Smoke Exhauster Market

7.1.2 Development of Disinfection Cabinet Market(1) Product Characteristics and Designs of Disinfection Cabinets(2) Market Size of Disinfection Cabinet (3) Competitive Structure of Disinfection Cabinet Market(4) Market Size Forecast of Disinfection Cabinet(5) Development Trend of Disinfection Cabinet Market

7.1.3 Development of Electric Pressure Cooker Market(1) Product Characteristics and Designs of Electric Pressure Cookers(2) Market Size of Electric Pressure Cooker (3) Competitive Structure of Electric Pressure Cooker Market(4) Market Size Forecast of Electric Pressure Cooker(5) Development Trend of Electric Pressure Cooker Market

7.1.4 Development of Electric Cooker Market(1) Product Characteristics and Designs of Electric Cookers(2) Market Size of Electric Cooker (3) Competitive Structure of Electric Cooker Market(4) Market Size Forecast of Electric Cooker(5) Development Trend of Electric Cooker Market

7.1.5 Development of Microwave Oven Market(1) Product Characteristics and Designs of Microwave Ovens(2) Market Size of Microwave Oven

(3) Competitive Structure of Microwave Oven Market(4) User Awareness of Microwave Oven Marketa. Brand Awareness of Microwave Oven Marketb. Product Structure Awareness of Microwave Oven c. Major Brand Awareness Trend of Microwave Oven(5) Market Size Forecast of Microwave Oven(6) Development Trend of Microwave Oven Market

7.1.6 Development of Induction Cooker Market(1) Product Characteristics and Designs of Induction Cookers(2) Market Size of Induction Cooker (3) Competitive Structure of Induction Cooker Market(4) User Awareness of Induction Cooker Marketa. Brand Awareness of Induction Cooker Marketb. Product Structure Awareness of Induction Cooker c. Major Brand Awareness Trend of Induction Cooker(5) Competitive Strategy of Induction Cooker Market(6) Technology Development Status of Induction Cookers(7) Market Size Forecast of Induction Cooker(8) Development Trend of Induction Cooker Market

7.1.7 Development of Juice Extractor Market(1) Product Characteristics and Designs of Juice Extractors(2) Market Size of Juice Extractor (3) Competitive Structure of Juice Extractor Brands(4) Competitive Strategy of Juice Extractor Brands(5) Price Structure of Juice Extractor Market(6) Development Status of Juice Extractor Technology(7) Development Trend of Juice Extractor Market

7.1.8 Development of Mixer Market(1) Product Characteristics and Designs of Mixers(2) Market Size of Mixer (3) Competitive Structure of Mixer Market(4) Market Size Forecast of Mixer(5) Development Trend of Mixer Market

7.1.9 Development of Bread Oven Market(1) Product Characteristics and Designs of Bread Ovens(2) Market Size of Bread Oven (3) Competitive Structure of Bread Oven Market(4) Market Size Forecast of Bread Oven(5) Development Trend of Bread Oven Market

7.1.10 Development of Electric Grill Market(1) Product Characteristics and Designs of Electric Grills(2) Market Size of Electric Grill (3) Competitive Structure of Electric Grill Market(4) Market Size Forecast of Electric Grill(5) Development Trend of Electric Grill Market

7.2 Analysis of Small Housing Appliance Market

7.2.1 Analysis of Electric Fan Market(1) Product Characteristics and Designs of Electric Fans(2) Market Size of Electric Fan (3) Competitive Structure of Electric Fan Market(4) Market Size Forecast of Electric Fan(5) Development Trend of Electric Fan Market

7.2.2 Analysis of Dust Collector Market(1) Product Characteristics and Designs of Dust Collectors(2) Market Size of Dust Collector (3) Competitive Structure of Dust Collector Market(4) Market Size Forecast of Dust Collector(5) Development Trend of Dust Collector Market

7.2.3 Analysis of Electric Heater Market(1) Product Characteristics and Designs of Electric Heaters(2) Market Size of Electric Heater (3) Competitive Structure of Electric Heater Market(4) Market Size Forecast of Electric Heater(5) Development Trend of Electric Heater Market

7.2.4 Analysis of Humidifier Market(1) Product Characteristics and Designs of Humidifiers(2) Market Size of Humidifier (3) Competitive Structure of Humidifier Market(4) Market Size Forecast of Humidifier(5) Development Trend of Humidifier Market

7.2.5 Analysis of Air Freshener Market(1) Product Characteristics and Designs of Air Fresheners(2) Market Size of Air Freshener (3) Competitive Structure of Air Freshener Market(4) Market Size Forecast of Air Freshener(5) Development Trend of Air Freshener Market

7.2.6 Analysis of Water Dispenser Market(1) Product Characteristics and Designs of Water Dispensers(2) Market Size of Water Dispenser (3) Competitive Structure of Water Dispenser Market(4) Market Size Forecast of Water Dispenser(5) Development Trend of Water Dispenser Market

7.3 Analysis of Small Personal-care Appliance Market7.3.1 Analysis of Electric Hair Drier Market

(1) Product Characteristics and Designs of Electric Hair Driers(2) Market Size of Electric Hair Drier (3) Competitive Structure of Electric Hair Drier Market(4) Market Size Forecast of Electric Hair Drier(5) Development Trend of Electric Hair Drier Market

7.3.2 Analysis of Electric Shaver Market(1) Product Characteristics and Designs of Electric Shavers(2) Market Size of Electric Shaver

(3) Competitive Structure of Electric Shaver Market(4) Market Size Forecast of Electric Shaver(5) Development Trend of Electric Shaver Market

7.3.3 Analysis of Electric Iron Market(1) Product Characteristics and Designs of Electric Irons(2) Market Size of Electric Iron (3) Competitive Structure of Electric Iron Market(4) Market Size Forecast of Electric Iron(5) Development Trend of Electric Iron Market

7.3.4 Analysis of Electric Toothbrush Market(1) Product Characteristics and Designs of Electric Toothbrushs(2) Market Size of Electric Toothbrush (3) Competitive Structure of Electric Toothbrush Market(4) Market Size Forecast of Electric Toothbrush(5) Development Trend of Electric Toothbrush Market

7.3.5 Analysis of Electric Cosmetic Instrument Market(1) Product Characteristics and Designs of Electric Cosmetic Instruments(2) Market Size of Electric Cosmetic Instrument (3) Competitive Structure of Electric Cosmetic Instrument Market(4) Market Size Forecast of Electric Cosmetic Instrument(5) Development Trend of Electric Cosmetic Instrument Market

7.3.6 Analysis of Electric Massager Market(1) Product Characteristics and Designs of Electric Massagers(2) Market Size of Electric Massager (3) Competitive Structure of Electric Massager Market(4) Market Size Forecast of Electric Massager(5) Development Trend of Electric Massager Market

Chapter VIII：Technology Development Status and Trend of China Small Appliance Industry8.1 Technology Development Status of the Industry

8.1.1 International Technology Development Status of the Industry8.1.2 China Technology Development Status of the Industry

8.2 Technology Development Trend of the Industry8.2.1 Energy-saving Technology8.2.2 Intelligent Technology

8.3 Development of Energy-saving Technology of the Industry8.3.1 Energy Efficiency Standard of the Products8.3.2 Major Energy-saving Technology of the Industry

(1) Converter Technology(2) Electro-magnetic Induction Technology(3) Temperature-sensing and Soft-magnetism Technology(4) Far-infrared Heating Technology(5) Temperature Control Technology

8.3.3 Innovation and Market Development of Energy-saving Technology(1) Innovation and Product Positioning of Energy-saving Technology(2) Innovation and Market Status of Energy-saving Technology

8.3.4 Market Prospects of Energy-saving Products(1) Market Proportion Forecast of Energy-saving Products(2) Market Size Forecast of Energy-saving Products

8.4 Development of Intelligent Technology of the Industry8.4.1 Development of Intelligent-Technology-Supporting Industries

(1) Investment and Construction of China Smart Power Grids Industry(2) Analysis of Internet Market and Technology Development(3) Development and Technology of Internet of Things(4) Development and Technology of Integration of Three Networks

8.4.2 Development of Intelligent Technology of the Industry(1) Development Overview of Fuzzy Technology(2) Development Overview of Neural Network Technology(3) Development Status of Cloud Computing

8.4.3 Innovation and Market Development of Intelligent Technology of the Industry(1) Innovation and Product Positioning of Intelligent Technology(2) Innovation and Market Status of Intelligent Technology

8.4.4 Market Prospects of Smart Products of the Industry(1) Market Proportion Forecast of Smart Products of the Industry(2) Market Size Forecast of Smart Products of the Industry

Chapter IX：Marketing Channels and Suggestions of China Small Appliance Industry9.1 Market Research of the Industry Consumers

9.1.1 Market Popularizing Rate of Major Small Appliance Products9.1.2 Motivation to Purchase Small Appliance Products9.1.3 Plan to Purchase Small Appliance Products in the Future9.1.4 Purchasing Site Selection of Small Appliance Products9.1.5 Ways to Obtain Small Appliance Product Information

9.2 Marketing Channels of the Industry9.2.1 Marketing Channels of the Industry

(1) Supermarket Channel(2) Household Appliance Chain Store Channel(3) Brand Monopolized Shop Channel(4) Construction Material Market Channel(5) Online Marketing Channel(6) Other New Channels

9.2.2 Existing Problems to the Marketing Channels of the Industry9.2.3 Development Trend of the Marketing Channels of the Industry

9.3 Marketing Strategies of the Industry9.3.1 Product Strategy9.3.2 Price Strategy9.3.3 Channel Strategy9.3.4 Promotion Strategy

9.4 Marketing Cases of the Industry9.4.1 Marketing Case of Galanz

(1) Brand Status(2) Product Positioning

(3) Promotion Strategy9.4.2 Marketing Case of Midea

(1) Brand Status(2) Product Positioning(3) Promotion Strategy

9.4.3 Marketing Case of Joyoung(1) Brand Status(2) Product Positioning(3) Defending Strategies of Soybean Milk Machine

9.4.4 Marketing Case of Supor(1) Brand Status(2) Product Positioning(3) Co-marketing Strategy

9.4.5 Marketing Case of Philips(1) Brand Status(2) Product Positioning(3) Promotion Strategy

9.4.6 Marketing Case of Vatti(1) Brand Status(2) Product Positioning(3) Promotion Strategy

9.4.7 Marketing Case of Robam(1) Brand Status(2) Product Positioning(3) Public Relationship Marketing

ChapterⅩ：Marketing and Development Potentials of China Small Appliance Industry in Typical Regions10.1 Marketing and Explore Strategy of the Industry in Urban Areas

10.1.1 Development Status of the Industry in Urban Areas10.1.2 Competition Status of the Industry in Urban Areas10.1.3 Explore Progress of the Industry in Urban Areas10.1.4 Development Prospects of the Industry in Urban Areas

(1) Population and Family Amount(2) Product Inventory of the Industry(3) Product Replacement Frequency of the Industry(4) Market Size Forecast of the Industry

10.1.5 Market Explore Strategy and Suggestions of the Industry in Urban Areas10.2 Marketing and Explore Strategy of the Industry in Rural Areas

10.2.1 Development Status of the Industry in Rural Areas10.2.2 Consumption Characteristics of the Industry in Rural Areas10.2.3 Explore Progress of the Industry in Rural Areas10.2.4 Development Potentials of the Industry in Rural Areas

(1) Population and Family Amount(2) Product Inventory of the Industry(3) Product Replacement Frequency of the Industry(4) Market Size Forecast of the Industry

10.2.5 Obstructive Factors to Explore the Industry in Rural Areas10.2.6 Channels Construction of the Industry in Rural Areas

(1) Direct Sales Channela. Galanz(a) Explore Plan(b) Investment Scale(c) Store Amount and Distribution(d) Prospectsb. Haier(a) Explore Plan(b) Investment Scale(c) Store Amount and Distribution(d) Prospects(2) Distribution Channela. SUNING(a) Explore Plan(b) Investment Scale(c) Store Amount and Distribution(d) Prospectsb. GOME(a) Explore Plan(b) Investment Scale(c) Store Amount and Distribution(d) Prospectsc. Sanlian Household Appliance(a) Explore Plan(b) Investment Scale(c) Store Amount and Distribution(d) Prospects(3) Advantages and Disadvantages of the Channels(4) Suggestions of Channel Selection to Corporations

10.2.7 Strategy and Suggestions to the Market Explore in Rural Areas

Chapter XI：Operation of Major Small Appliance Corporations11.1 Overall Development of Small Appliance Corporations

11.1.1 Scale of Small Appliance Corporations11.1.2 Industrial Output Value of Small Appliance Industry11.1.3 Sales Revenue and Profit of Small Appliance Industry11.1.4 Innovation Capability of Major Small Appliance Corporations

11.2 Cases Study of Leading Small Appliance Corporations11.2.1 Operation of Midea Group Co., Ltd.

(1) Operation of Midea Group Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Company

e. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Companyj. Investment Merger and Reconstruction of the Companyk. Latest Development Trend of the Company(2) Operation of Guangdong Midea Environment Appliances MFGa. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Companyj. Latest Development Trend of the Company

11.2.2 Operation of Guangdong Galanz Group Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.3 Operation of Haier Group Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.4 Operation of Zhongshan Vatti Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company

(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Investment Merger and Reconstruction of the Company(11) Latest Development Trend of the Company

11.2.5 Operation of Guangdong Vanward New Electric Co., ltd.(1) Operation of Guangdong Vanward New Electric Co., ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Companyj. Investment Merger and Reconstruction of the Companyk. Latest Development Trend of the Company(2) Operation of Vanward Co., ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company

11.2.6 Operation of GUANGDONG MACRO GAS APPLIANCE CO.,LTD(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.7 Operation of TSANN KUEN TRANS-NATION GROUP(1) Operation of Xiamen TSANN KUEN Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Company

e. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Companyj. Investment Merger and Reconstruction of the Companyk. Latest Development Trend of the Company(2) Operation of Shanghai TSANN KUEN Co., Ltd.a. Development Briefing of the Companyb. Product Structure and New Product Trend of the Companyc. Marketing Channel and Network of the Companyd. SWOT Analysis of the Operation of the Company(3) Operation of Zhangzhou TSANN KUEN Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company

11.2.8 Operation of SUPOR GROUP(1) Operation of Zhejiang SUPOR Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Companyj. Investment Merger and Reconstruction of the Companyk. Latest Development Trend of the Company(2) Operation of Dongguan SUPOR Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company(3) Operation of Zhejiang Shaoxing SUPOR Co., Ltd.

a. Development Briefing of the Companyb. Operation Status of the Companyc. Product Structure and New Product Trend of the Companyd. Marketing Channel and Network of the Companye. SWOT Analysis of the Operation of the Company

11.2.9 Operation of Ningbo Fotile Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.10 Operation of Hangzhou Robam Appliances Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Investment Merger and Reconstruction of the Company(11) Latest Development Trend of the Company

11.2.11 Operation of Zhongshan Longdi Electrical Appliance Industrial Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.2.12 Operation of Joyoung Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company

(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Investment Merger and Reconstruction of the Company

11.2.13 Operation of Guangdong Donlim Kitchen Group Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.14 Operation of Foshan TCL Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.2.15 Operation of Emmett (Shenzhen) Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.16 Operation of Guangdong Convoy Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Investment Merger and Reconstruction of the Company

(11) Latest Development Trend of the Company11.2.17 Operation of Gree Electric Appliances Inc.

(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.2.18 Operation of SHANGPENGTANG INTERNATIONAL GROUP LIMITED(1) Operation of Guangzhou SHANGPENGTANG Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company(2) Operation of SHANGPENGTANG (Wuxi) Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company

11.2.19 Operation of Foshan Fushibao Electrical Appliances Technological Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.2.20 Operation of Zhejiang Povos Electronic Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company

(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.2.21 Operation of Beijing Yadu Indoor Environmental Protection Science And Technology Co., Ltd.

(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Operation of Beijing Yadu Air Cleaning Technology Co., Ltd.a. Development Briefing of the Companyb. Product Structure and New Product Trend of the Companyc. Marketing Channel and Network of the Companyd. SWOT Analysis of the Operation of the Company

11.2.22 Operation of Hefei Rongshida Appliance Co., Ltd.(1) Development Briefing of the Company(2) Operation Status of the Company(3) Product Structure and New Product Trend of the Company(4) Marketing Channel and Network of the Company(5) SWOT Analysis of the Operation of the Company(6) Latest Development Trend of the Company

11.2.23 Operation of China SingFun Electric Group Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.2.24 Operation of Sakura Bath & Kitchen Products (China) Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company

(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company11.2.25 Operation of BAOERMA ELECTRICAL GROUP CO., LTD.(1) Development Briefing of the Company(2) Operation Status of the Company(3) Product Structure and New Product Trend of the Company(4) Marketing Channel and Network of the Company(5) SWOT Analysis of the Operation of the Company

11.2.26 Operation of Guangdong Weking Group Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.3 Cases Study of International Small Appliance Corporations11.3.1 Operation of Philips Domestic Appliance & Personal Care Co., Ltd.

(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.3.2 Operation of Panasonic Small Appliance Corporations(1) Operation of Panasonic Appliances Rice Cooker (Hangzhou) Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company(2) Operation of Panasonic Appliances Microwave Oven (Shanghai) Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Company

c. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company(3) Operation of Panasonic Ecology Systems Guangdong Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company(4) Operation of Panasonic Wanbao Appliances Electric Iron (Guangzhou) Co., Ltd.a. Development Briefing of the Companyb. Production and Marketing Capability of the Companyc. Profitability of the Companyd. Operation Capability of the Companye. Debt-paying Capability of the Companyf. Development Capability of the Companyg. Product Structure and New Product Trend of the Companyh. Marketing Channel and Network of the Companyi. SWOT Analysis of the Operation of the Company

11.3.3 Operation of LG Electronics (Tianjin) Appliances Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.3.4 Operation of Bleum Inc.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company

(9) SWOT Analysis of the Operation of the Company11.3.5 Operation of APPLIANCE COMPANY OF AMERICA(ZHUHAI) CO.,LTD.

(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.3.6 Operation of A.O.Smith (China) Water Heater Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

11.3.7 Operation of Electrolux (China) Electric Appliance co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.3.8 Operation of Daewoo Microwave（TianJin）CO., LTD.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company

11.3.9 Operation of Shanghai Rinnai Co., Ltd.(1) Development Briefing of the Company(2) Production and Marketing Capability of the Company(3) Profitability of the Company

(4) Operation Capability of the Company(5) Debt-paying Capability of the Company(6) Development Capability of the Company(7) Product Structure and New Product Trend of the Company(8) Marketing Channel and Network of the Company(9) SWOT Analysis of the Operation of the Company(10) Latest Development Trend of the Company

Chapter XII：Development Prospects and Investment of China Small Appliance Industry12.1 Development Trend of China Small Appliance Market

12.1.1 Development Trend of China Small Appliance Market12.1.2 Development Prospect Forecast of China Small Appliance Market

12.2 Investment Characteristics of Small Appliance Industry12.2.1 Entry Barriers of Small Appliance Industry12.2.2 Profit Model of Small Appliance Industry12.2.3 Profit Factors of Small Appliance Industry

12.3 Investment Risks Pre-warming of Small Appliance Industry12.3.1 Policy Risk of Small Appliance Industry12.3.2 Technology Risk of Small Appliance Industry12.3.3 Supply Risk of Small Appliance Industry12.3.4 Macro-economic Fluctuation Risk of Small Appliance Industry12.3.5 Relevant Industries Risk of Small Appliance Industry12.3.6 Product Structure Risk of Small Appliance Industry12.3.7 Production Scale and Ownership Risk of Small Appliance Industry12.3.8 Other Risks of Small Appliance Industry

12.4 Key Factors to Success for China Small Appliance Industry12.4.1 Brand Competitiveness12.4.2 Product Competitiveness12.4.3 Technology Competitiveness12.4.4 Channel Competitiveness

12.5 Investment Status and Relevant Suggestions to Small Appliance Industry12.5.1 Technology Investment

(1) Technology Investment Status of the Industry(2) Technology Investment Suggestions of the Industry

12.5.2 Channel Investment(1) Channel Investment Status of the Industry(2) Channel Investment Suggestions of the Industry

By Qianzhan IntelligenceWebsite: http://en.qianzhan.com/Tel:+86 0755 33220413 Email us: carter@qianzhan.com.cn