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•

•

•

•

•

–

–

–

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•

•

•

•

•

–

•

–

•

–

•

•

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Source: Wizard of Ads, Roy H. Williams citing Yankelovich study, USPS Study Delivered to PIA Variable Data Conference,

January 2007

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Source: ES Research Group Study

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–

–

–

–

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•

•

•

•

Relevant

Just Personalized

Over 3x higherStatic DM

response

averages less than 2% Relevant DM

averages 6.5%

Right Time

20x lift Learning Response Rate

Static Personalized Highly Relevant

10x lift

20% lift

5x lift Right Message

2x lift Right Individual

Recipient’s Name

Data

Messaging/Channels

Trackable Response/Purls

Gurls/Curls

Nurture Activities Revenue

Best Practices

Capture Information

•

•Profile existing data

•Create predictive models •Purchase prospect data

•Hypothesize and test •Continually learn from response

Data

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•

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Messaging

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•

Sources: eMarketer Multi-tasking Consumers January 2007; DMA Study

Channels

•

•

Source: Source: InfoTrends Study Provides Insight into Multi-

Channel Communications Opportunity, January 9, 2009

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•

•

Source: 1 ExactTarget’s 2009 Channel Preference Study, 2:

comScore data, Article By Ioanna Opidee 12/28/2011

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Source: USPS

•

Source: Finding the Right Channel Combination: What Drives Channel Choice,

ICOM, a division of Epsilon Targeting

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•

•

Source: Finding the Right Channel Combination: What Drives Channel Choice,

ICOM, a division of Epsilon Targeting

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•

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–

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Source: Return Path monitored data from its Mailbox Monitor service

for campaigns conducted from July to December 2011, tracking the delivery, blocking and filtering rates for more than 1.1 million

campaigns.

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•

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•

Trackable Response/Purls Gurls/Curls

•

Source: 1Frank Hudetz of Solar Communications

•

•–

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–

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•

Capture Information

•

Source: Agile Education Marketing

•

•

20x lift Learning

Highly Relevant

Nurture Activities

Response

Source: The Ninety Day Window of Opportunity, BAI Research

•

•

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•

Revenue

Source: MIT, Insidesales.com Lead Response Management Study

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Best Practices

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