Digital Communication Primer (Who Am I?) - Clemson MiniMBA Fall 2013

MINI MBA

#CUminiMBA

CLEMSON AT THE FALLS | 11-1-13BOBBY RETTEW

Thursday, November 7, 13


MY STORYCORE VALUESEXECUTION

FUNNIESThursday, November 7, 13

CORE VALUES

• finding the story

• telling the story

• seeking the story

• sharing the story

telling & sharing rich stories


EXECUTION

• own your media

• own your conversation

• own your brand

• credibility is everything

bring passion to the market


OWN YOUR MEDIA


3/18/13 3/21/13 3/26/133/21/13 4/12/13

NewBrand

Launch



OWN YOUR CONVERSATION


#SoLongVampires

IN ONE WEEKTweets: 3,581YouTube: 4.8m


http://www.youtube.com/watch?v=lw9ZeXB2uKs




social care


OWN YOUR BRAND


8/12/13 8/26/13


Writing Passionately Consistently

$

@MartyBoardman



CREDIBILITY IS EVERYTHING



INTERESTING CASE STUDIES


INFLUENTIAL TWEET


FUNNY SELFIES


FUNNY SELFIES


THE PROMOTED TWEET


EMPLOYMENTISSUES


CONFIRMEVERYTHING


MONITORCONVERSATIONS


HAVE COMPASSION


QUESTIONS

#CUminiMBA


Education

Digital Communication Primer (Who Am I?) - Clemson MiniMBA Fall 2013