Digital marketing workshop for city hotels for slideshare

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Our presentation for Digital Marketing Workshop for City Hotels on December 2013.

Text of Digital marketing workshop for city hotels for slideshare

  • socialab

    DIGITAL MARKETING WORKSHOP FOR

    CITY HOTELS

  • !

  • !H socialab business unit Amaze , mobile markeGng Cosmote, Vodafone Wind. . Word of Mouth MarkeGng AssociaGon.

    socialab

  • ! bloggers 2004-2005. online 1994, community!

    socialab

  • ! socialab blog social media, www.suit.gr, 30 digital markeGng 8.500 , marketers.

    group LinkedIn, Social Media GR, 3.000 .

    socialab

  • Clients

  • !GOLD Social Media Award GamicaGon STR8. Bronze Social Media Award Best Use of YouTube. branded viral video 3.000.000 views. Adso;heworld Millennium Bank.

  • online Not Just Greek Salad Lamda S.A.

  • 1. Introduction 2. Social Media 3. Web & Search 4. Other 5. Q&A

  • INTRODUCTION

  • TOP TRENDS

    IN GREECE

  • Made in Greece

  • Car Divorce

  • Downstarts

  • Life Lists

  • DIY EXPERTS

  • Home, sweet home

    HOME SWEET HOME

  • BACK TO ROOTS

  • BACK TO HUMANITY

  • Promo Mania

    PROMO MANIA

  • PREVENTION = ECONOMY

  • VIDEO

  • Video

    GAMIFICATION

  • SOCIAL MEDIA

  • 28% of 18- 34 year olds check Facebook before they get out of bed. when they wake up: 48%

  • Average number of photos uploaded per day: 250 million

  • Average number of pages, groups, and events a user is connected to: 80

  • 4.5m Facebook accounts in Greece !

  • Penetration to population- 36% 77% - Penetration to online population

  • 40 min: average time spent on Facebook per visit

  • Use social networks while travelling. Of those, 32% of US and 22% of non-US travelers frequently blog about their experiences.

  • of consumers around the world say they trust paid television, magazine and newspaper ads

  • If your business has a Facebook page, you will want to read this

  • Using Google AnalyGcs,Thompson Hotels found that guests who were also fans on social media spend about 35% more during their stays than guests who were not. These visitors also booked directly through the hotel website, circumvenGng fees charged by 3rd party booking companies.

  • Anyone can visit your page WITHOUT having to like it

  • Consider carefully your status updates

  • Businesses can share discounts with their customers by posting an offer !

  • Over $1 million of revenue in just 24 hours! !

  • The Twitter concierge service

    That is, by using services like Twier and Facebook, you can open a two-way dialogue with your leads and with your current and past guests. This also encourages your leads to become more engaged in what you have to oer, so that they will be more inclined to make a booking or contact you for a price.

  • The Twitter concierge service

    Twier can also be used to encourage your guests to communicate problems with you via social networks ,as well as by phone or face to face. Respond to any queries and problems, resolve any issues, and then report back using the same media. Guests will oen appreciate that problems can happen if they see that you are responsive in resolving that problem, they will elicit more trust for your hotel.

  • Four Seasons, have even promoted hashtags on Instagram, encouraging guests to submit their own photos to the feed. This strategy not only beer connects guests to the hotel brand and hotel experience, but also populates the page with great, user-generated content at lile to no cost.

  • From social media engagement to online reservations

    32% will invest more in mobile 30% will invest more in social media

    1 in 3 TripAdvisor reviews came from Facebook connected users

    - TripAdvisor / TripBarometer

  • reasons hotels should embrace mobile marketing

    19% of Google queries made from mobile (2011) Mobile Trac is growing month per month

  • FACEBOOK

  • Facebook Page: The Algonquin Hotel

    Algonquin Hotel , social media managers Facebook. MaGlda the Algonquin Cat fan .

  • Link: hp://www.youtube.com/watch?v=60aucB3XW8Q

  • Results

    No hard sell

  • FACEBOOK ADS

  • LUXURY LINK

    ad event, live chat expert , .

  • Link:

    hps://www.youtube.com/watch?v=iPnktJ0lKKE

  • hps://vimeo.com/41445139

  • Best Western: Be a Travel Hero

    . .

  • Posts 250 60% likes

    Posts 120% engagement

  • Shangri-La Hotels and Resorts video/

    links

    engagement

  • TWITTER

  • 24/7 service

    Customer service + unique

    selling point

  • , Spa, , @yaConcierge.

  • (.. )

  • (.. Twier)

  • Fairmont Hotels & Resorts engage followers Twier . , . Twier

  • RESULTS

    12.000$ 8.000 followers

  • YOUTUBE

  • Youtube 1. . 61% video . 41% video.

  • DoubleTree by Hilton

    , DoubleTree

    by Hilton, . T video social media Instagram, Facebook Google+

  • Link: hps://www.youtube.com/watch?v=GhTQdANfgWc

  • Hamptons Hotels

    Hamptons Hotels Hamptonality Moments M videos

  • RESULTS videos 5

    views

    fans Facebook 133%

    500 social media

  • Link: hps://www.youtube.com/watch?v=SHhcNUFfSbs

  • Link: hps://www.youtube.com/watch?v=okzCekVg7aE

  • VIMEO

  • Not free Beer quality videos- more artsy!

  • LINKEDIN

  • The Carlton Hotel

    LinkedIn

  • RESULTS M 90 186.550$ .

  • GOOGLE+

  • accounts Twier 500 343 Facebook 34% social logins social networks

  • prole post Twier Facebook account +576

  • INSTAGRAM

  • NH Hoteles #WakeUpPics

  • tag #wakeuppics site Wake Up Pics

  • Link: hps://www.youtube.com/watch?v=omu0yiOqfyw

  • PINTEREST

  • Myrtle Beach 60 Best Kept Secrets awareness 60 best kept Myrtle Beach , , , ,

  • FOURSQUARE

  • Starwood Hotels & Resorts

    loyalty program Starwood Prefered Guests site account FourSquare loyalty program Starwood

  • RESULTS

    8.000 followers Foursquare A 92% check in

  • MONITORING

  • Starwood Hotels & Resorts ReputaGon management Monitoring

  • RESULTS

    37% social media

  • EARNED MEDIA

  • Le Meridien Chiang Rai Resort 2012, managers review 48 Travelers Choice Awards TripAdvisor

  • Hilton 3 travel bloggers HHonors bloggers ,

  • LateRooms.com

    online forum

  • LateRooms.com

    thread

  • OWNED MEDIA

  • Link: hp://www.youtube.com/watch?v=UAwkGOl2_i0

  • Pfister Hotel: the Pfister Narrator blogger . 75% 14

  • Link: hp://www.proteahotels.com/proteadoors/

  • #ProteaDoors ,

    digital video Vine, Protea Hotels

  • WEB & SEARCH

  • The difference between Search & Social

    . social: Google G+, Bing Facebook . . .

  • The difference between Search & Social

  • GOOGLE ANALYTICS

  • Google Analytics

    / online

  • Google Analytics

    . site , , , onine

  • Google Analytics

    Bounce rate: KPI

    MulF-Channel Funnels reports click 30 . clicks paid and organic searches, aliates, social networks and display ads. .. Adwords url Google.

  • CONVERSION

  • Conversion Rate Optimization Conversion:

    digital markeGng

    UX, SEO, social, copy, design analyGcs

    site

  • SEO

  • Google mission statement: To organize the world's informaFon and make it universally accessible and useful

    SEO keywords inbound links. Hummingbird. Google 15 Google. Game changer

    Knowledge graph - SemanGc Search ConversaGonal search

  • Link: hp://www.youtube.com/watch?v=mmQl6VGvX-c/

  • hp://www.youtube.com/watch?v=41sBV1HPLk0

  • WEBMASTER TOOLS

  • hps://www.youtube.com/watch?v=COcl6ax38IY

  • SEO

    , site

  • site

    Google,

    GA .

    Adwords

  • Bing Google Webmaster Tools

    SEO, Google

    not provided Google