DuPont Textiles and Interiors Korea ,Inc

전승제 차장

AQUATOR® WEATHER PROTECTION

1) What is Aquator® ?

2) Aquator® Technology

3) Brand & Market Positioning Strategy (Target Markets,Business Model, Market Needs)

4) Global Sourcing

AQUATOR® PROMISE

DuPont™ Aquator® Weather Protection fabric

systems provide the optimum balance of aesthetics,

comfort and weather protection performance.

HOW IS AQUATOR® DIFFERENT?

• Fabric system (not a film or coating technology)

• Multifunctional fabrics provide optimum balance of aesthetics, comfort and protection

• Fabrics tailored to meet specific customer needs

• Proprietary DuPont technologies including polymers, fibers, fabrics, films and finishes

• Fabrics available globally via authorized laminators and Accredited Fabric Vendors

• Fabric swatches can be ordered online via the DuPont Global Fabric Sourcing Library

• Only DuPont certifies Aquator® fabrics

AQUATOR® REDEFINING WEATHER PROTECTIONTHROUGH AESTHETICS + COMFORT + PROTECTION

Ability to differentiate through garment design Softer and quieter Weather Protection fabricsGarment design freedomInnovative Aquator® fabric systemsUnlimited variety of textiles

Stretch and recovery of LYCRA®

Comfort/fit and freedom-of-movementSofter and quieter Weather Protection fabricsLightweight fabric systemsInnovative fibers and multifuntional fabrics

DurableBreathableWindproofWaterproofP

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sth

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mfo

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Delighters

Differentiators

Qualifiers

Consumers require a balance of aesthetics, comfort and protection.

AQUATOR® WEATHER PROTECTION GARMENTS MARKET NEEDS

Aesthetics:• Fabric-like textiles• Hand• Drape• Softness/quietness

Protection:• Waterproof• Windproof• Durable

Comfort:• Breathability• Softness/quietness• Fit• Freedom of movement• Stretch and recovery• Lightweight

AQUATOR® TECHNOLOGY

Aquator® Weather Protection technology is an

adhesive laminated fabric system incorporating

proprietary DuPont™ LYCRA® monolithic hydrophilic

polyester membrane technology.

AQUATOR® KEY ADVANTAGES OF LAMINATING vs. COATING

코팅원단표면의 불규칙한 불규칙한 표면에 도포됨으로 :

• 제품의 품질이 불규칙 하다 .• 내구성이 낮다 .• 중량이 무겁다 .• 촉감이 딱딱하고 잡음이 심하다 .

무공타입 Polyester 필름

필름상에 존재하는 무수한 미세구멍으로 투습성을부여하는 PU 또는 PTFE 필름과 달리 무공형친수 타입의 필름에 의해서 투습이 일어난다 :

• 고품질을 일정하게 유지한다• 내구성이 우수하다 .• Bacteria, Virus 침입 방지• 촉감이 부드럽고 , 잡음이 없다• 반복세탁 시 미세구멍 막힘이 없다 .

AQUATOR® DURABILITY OF WATERPROOFNESS vs. BREATHABILITY

10 4030

투습성매우 우수

투습성우수

투습성

약한투습성

방수성만있음

6

13

20

30

세탁내구성 ( 세탁 횟수 )

초기 및 20 회 세탁 후 내구성을 내수압 (ISO 811) 측정으로 비교시험

투습도 (ISO 11092)m2 Pa / W

친수성 PU코팅물

유공성 PU 코팅물

ePTFE 라미네이트

ePTFE Laminates(Extended Comfort Range)

필름 라미네이트

20

AQUATOR® WEATHER PROTECTION FABRICSTECHNOLOGY COMPARISON

쾌적성 ( 투습성 + 신축성 + 경량성 + 굽힘성 )

다양성 ( 소재 적용성 + 촉감성 + 드래이프성 )

보호기능( 내구성방수성 /방풍성 )

ePTFE

PU 코팅 / 기능성

필름라미네이팅

AQUATOR® KEY PERFORMANCE TESTS FORWEATHER PROTECTION

Waterproofness (ISO 811)• Hydrohead (water pressure to failure)• Suter Test (1m water pressure for 3 minutes)

Breathability• Moisture Vapor Transmission Rate (MVTR) (ASTM E-96)• Resistance to Evaporative Transmission (RET)

(“Skin Model”) (ISO 11092)

Durability (waterproofness after washing)• Home laundry cycle (ISO 6330)

Stretch and Recovery• DuPont™ Lycra® test method

AQUATOR® TECHNOLOGY COMPARISON

N.B. Comparison based on finished fabrics. Fabric Property PU/TPU ePTFE AQUATOR®

Fabric Choices Many Few Unlimited

Stretch and Recovery Moderate “Zero” Stretch and Recovery

of LYCRA®

Softness and Drape Moderate Poor Good

Breathability (Ret.) Poor/Moderate Good/Excellent Good/Excellent

Waterproofness 1 to 10 m >10 m >10 m(Hydrohead)

Durability <5 HLC* >100 HLC* >20 HLC*(Waterproof after HLC)

Performance Certification No Yes Yes

Typical Price ($/lm) $1.50-$4.00 $10.00-$12.00 $4.50-$5.50(2-layer productexcl. fabric)

*Home Laundry Cycles

AQUATOR® KEY TECHNICAL BENEFITS

Physical Attribute(LYCRA® polyester membrane technology)

Extreme breathability of LYCRA® polyester membrane technology

Monolithic hydrophilic (non micro-porous) membrane technology

Extreme elongation to yield and break of LYCRA® polyester membrane

Proprietary polymer, film and laminationtechnologies

Consistent flexural modulus of LYCRA® polyester membrane

LYCRA ® polyester membrane technology

High melting point of LYCRA® polyester membrane

Functional Benefit(Aquator® Weather Protection Fabric System)

Optimum balance of durable waterproof, windproofand breathable protection

High water vapor transmission plus:• Liquid moisture (sweat) transmission• “Zero” condensation providing enhanced wearer comfort

Stretch and recovery of LYCRA®

Enhanced “fabric-like” softness

Excellent softness, flexibility and drape even at low temperatures: > +30C to < -40C

Eliminates dye migration issues of PU films and coatings used with polyester face fabrics

• Enables high temperature curing for more durable Teflon® water-repellent finish

• Provides greater process temperature window for easier and more durable seam-sealing

AQUATOR® EXPANDED BUSINESS MODEL

Market Development

Film

Fibers Weaver/Knitter

Laminator

Garment Brand

Retailer

Consumer

Merchandising

Branding & Communications

Fabrics

Laminates

Garments

Garments

Garment Maker

AccreditedFabric Vendors

Physical Product Flow

Marketing Activity

AQUATOR® AUTHORIZED LAMINATORS

Region

Europe

Japan

APEJ

North

America

Country

Germany

Switzerland

Japan

Taiwan

Taiwan

Korea

Korea

China

China

USA

Canada

Laminator

Trans-Textil

XXX

Toyo Cloth

Formosa Taffeta (FTC)

XXX

BeomSamKong (BSK)

XXX

XXX

Shawmut Mills

XXX

Completion Target

Certified

?

Certified

Pre-Certified

?

Certified

?

?

?

?

?

AQUATOR® CONSUMER MARKETING

DuPont Brand Consumer Brand Promise

Coolmax® Aquator® Cool Comfort (Moisture Management) + Weather

Protection

Cordura® Aquator® Rugged Durability (Abrasion Resistance) + Weather

Protection

LYCRA® Aquator® Comfortable Fit (Stretch and Recovery) + Weather

Protection

Supplex® Aquator® High-Performance Cotton (Cottony-Soft) + Weather

Protection

Tactel® Aquator® Style (Touch and Aesthetics) + Weather Protection

Thermolite® Aquator® Warm Comfort (Climate Management) + Weather

Protection

Aquator® builds on leading DuPont Apparel Brands

AQUATOR® TARGET MARKETS

Existing Markets

Outdoor (Extreme)Mountaineering, climbing, trekking, sailing

OutdoorSkiing, snowboarding, hiking, walking

Active/FitnessRunning, cycling, mountain biking, cross-country skiing

• Golf • Hunting, • Motorcycling• Workwear• Rainwear

AQUATOR® TARGET MARKETS

Potential Markets

• Leisure/Travelwear

• Designer Outerwear

• Denim/Jeanswear

• Fleece/Knitwear as Outerwear

• Ready-to-Wear

• Others?

DUPONT APPAREL CONSUMER MARKETING

AQUATOR® FABRIC CERTIFICATION

When you Buy Aquator® Weather Protection Fabrics from

an Authorized Laminator or Accredited Fabric Vendor:

• Fabrics are quality, performance and brand certified by DuPont.

• No need to submit additional fabric or garment samples.

• Trademark, hangtags and sew-in labels available on request.

AQUATOR® GLOBAL BUSINESS TEAM

Global Business T. Dummer Business Manager

Team R. Schantz Marketing (Americas)

S. Keller Marketing (Europe)

H.W. Jang Marketing (Asia)

S.J. JUN Marketing (Korea)

M. Woods Fiber & Fabric Technology

A. Hilger Polymer & Film Technology

O. Otterstedt Lamination Technology

For more information on DuPont Aquator® Weather Protection fabrics, please contact your local DuPont Textiles & Interiors representative.

AQUATOR® GLOBAL SOURCING

Aquator® Global Sourcing via the established DuPont Textiles & Interiors global network of Branding, Marketing, Sales and

Technical professionals.

AQUATOR® WEB SITE

www.dupont.com/aquator

AQUATOR® WEB SITE

Key Benefits PageLearn about the features andcompetitive advantages of Aquator® Weather Protection.

www.dupont.com/aquator

AQUATOR® WEB SITE

Linking Brands PageClick through to all the DuPont Textiles & Interiors brands that Aquator® can be combined with.

www.dupont.com/aquator

AQUATOR® WEB SITE

FAQ PageInformation on Aquator® technology, branding, sourcing, manufacturing, hangtags and more.

www.dupont.com/aquator

AQUATOR® ONLINE FABRIC SOURCING LIBRARY

www.dti.dupont.com

AQUATOR® POWER POINT LOGOS