PowerPoint-presentatie
Social Advertising
Eric HardingErik Swen
The Beginning
About CLUSE
In 2013 in Amsterdam opgericht door twee ondernemers
Minimalistische dameshorloges met verwisselbare bandenVoor de
millennial fasionista Focus marketing op Online & Social
Media
Next
20 + markten80 + werknemers3000 + verkooppunten600 K + Instagram
volgers1.5 M Facebook fans
Now
Nieuwe marktenNieuwe productenNieuwe (eigen) winkelsNieuwe
kanalen (Youtube / Pinterest / Snapchat / Offline)Nieuw e-commerce
platformNieuw kantoorNieuwe collegae (40+ vacatures)
Strategy
At the right timeRight communication
Gelaagdheid in communicatieFunnel opbouwen binnen FB &
IGBepalen doelgroep voor elke laagToevoegen /
uitsluitenAmbassadors
We are CLUSEAttract
Wij zijn CLUSEBrand Awareness (KPI)EXCLUDE
TARGETING
Merk centraal
We are CLUSEAttract examples
Come take a lookEngage
ENGAGEClicks to website (KPI: Clicks / Engagement)
EXCLUDE
TARGETING
Engagement
Come take a lookEngage examples
Buy your CluseConvert
ConvertRetargeting(KPI: Conversie)
EXCLUDE
TARGETING
Producten
Buy your CLUSEConvert examples
Majority Level
Majority Level
Direct ResponseDirect Response + Branding+ OptimisationDirect
Response +Branding + Optimisation + Innovation
CluseMajority Level Long Term
Direct ResponseDirect Response + Branding+ OptimisationDirect
Response +Branding + Optimisation + Innovation
ChallengesKeep on innovating
ScalabillityUnmanageable
15+ ad accounts20+ markten2 marketeers
CompetitionSaturation
Toename concurrentieContentUniekVerzadiging relevante
doelgroepen
- David Ogilvy 1962You cannot bore people into buying your
product you can only interest them in buying it
Start from the core
OvercomingThe Barriers
Stand outIts a content game
Welke vormen?Engagement relevanter dan ooitEngagement bepaalt de
uitkomstOneindig veel strategien
Make it tangibleHow?
Continu procesComplexVoor elk bedrijf
verschillendRichtlijnen
/clusewatches@cluse
AMSTERDAM Overschiestraat 186C
Thank youwww.clusewatches.com
Eric HardingErik Swen
