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Managers are people who do things right and leaders are people who do the right thing.” by Peter F Drucker “The best leaders don’t know just one style of leadership—they’re skilled at several, and have the flexibility to switch between styles as the circumstances dictate.” LEADERSHIP

Etm Case Picking Up Right Strategy

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  • 1. Managers are people who do things right and leaders are people who do the right thing.by Peter F DruckerThe best leaders dont know just one style of leadershiptheyre skilled at several, and have the flexibility to switch between stylesas the circumstances dictate.

2. Picking Up The Right Transition Strategy:-2Presented by:-By:-GROUP-8Mr. Michael D Watkins 1ST MBA- SEC AAnusha JoseRevathi HPriyadharshniSudhakaranKimoth Veronica ETM-PICKING UP THE RIGHT TRANSITION STRATEGY 5/22/2009 3. LEARNING OBJECTIVE:-3 To learn how a leader transitioning into a new situation can correctly diagnose the situation and then select the right leadership approach. ETM-PICKING UP THE RIGHT TRANSITION STRATEGY 5/22/2009 4. THE STARS FRAMEWORK.4START UP TURN-AROUND ACCELERATEDREALIGN- SUSTAININGGROWTH MENT SUCCESS [Assembling[Saving a business[Managing a[Helping a [Continuing a ,people ,financing widelyrapidly expandingpreviously good record of & technology toacknowledged to be business] successful accomplishment] get a newin serious trouble]organization business] that now has problems] CHALLENGES 1. Building the 1. Reenergizing1. Putting in place1. Convincing 1. Finding ways strategy from demoralizedall resources toemployeesto take scratch employees &permit scaling. that changebusiness to without a clear stakeholders 2. Integratingis necessary.new levels. framework.2. Makingmany new 2. Carefully 2. Playing with 2. Recruiting a effectiveemployees restructurin good caution highdecisions underg the topand defense on performingtime pressures.team & new initiatives team refocusing 3. Limited the resourcesorganization ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009. 5. Contd..5START UP TURN-ACCELERATED REALIGN- SUSTAINEDAROUND GROWTHMENT GROWTH OPPORTUNITIES 1. Things can be 1. Everyone1. The potential1. The 1. A strongdone right fromrecognizes for growth helpsorganization team maythe beginning. that changeto motivate hasalready be in 2. Employees areis necessary.people. significantplace .energized with2. A little2. People will bepocket of 2. People likepossibilities. success goes inclined to strengthsto continue 3. There is no rigida long way.stretch2. People wanttheir historypreconception.themselves. to see in success.themselves assuccessful.ETM-PICKING UP THE RIGHT TRANSITION STRATEGY 5/22/2009 6. CASE SUMMARY:- 6 Stefan Eisenberg ,a hard driving German born executive was the vice president of European manufacturing operations of an international consumer products firm based in United States. In Europe- He restructured the organization in the following ways:- Centralized manufacturing support functions. Closed down four of least efficient plants. Shifted a big chunk of work to eastern Europe. Efforts bore fruits by end of 18th month and 3 yrs after these changes the company plantswere in the top 20% of Benchmarked plants in Europe. His success in Europe led to his promotion as ExecutiveVice President for Supply chain in North Americanoperations, headquartered in New Jersey. ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009 7. Case summary Contd. 7 In North American operations:- The job was a much bigger one combining with many works. The Organizations long term success had recently shown signs of slipping and industry benchmark for the company was slightly below average. Stefans own assessment indicated that serious problems were brewing. Managers reveled in their ability to react well in crisis rather than tearing problems from their root. Now Stefan need to adopt a measured approach and open peoples eye that a problem even exists. ETM-PICKING UP THE RIGHT TRANSITION5/22/2009 STRATEGY 8. STRATEGIES ADOPTED BY STEFAN:-8 Using STARS Model, Stefan was able to recognize the difference between realignment situation he was heading into and the dramatic turnaround situation he so successfully managed in Europe. ETM-PICKING UP THE RIGHT TRANSITION STRATEGY 5/22/2009 9. WATKINS'S RECOMMENDATIONS FOR NEWLEADERS:-9New Situation Requires Fresh Approaches. Watkins recommends these steps: Diagnose the situation.Are you leading a startup? A turnaround? Realigning a faltering company?Managing a rapidly expanding business? Select the right organizational strategies.For instance, turnarounds require faster, riskier changes than realignments andcall for technical learning (strategies, markets, technologies).Realignments demand mastery of cultural and political nuances. Adopt the right leadership style.For example, in turnarounds, people are hungry for hope, vision, and direction.Youll need a heroic stylecharging against the enemy, sword flashing.Realignments require stewardship: diplomatic building of consensus around theneed for change.ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009 10. CONTD10 Establish A-item priorities:-In Turnaround , managers should address shortcomings immediately e.g.:-slashing costs. In Realignment, managers need to focus on systems, skills and culture. Build the leadership team fast:- In Turnaround , recruit new senior talent from the outside.In Realignment, firing those who dont support the new vision or promoting high potentials with innovative ideas. Identify where early wins can be secured.In Turnaround , early win-moving people from state of despair to one of hope. In realignment, early win- to raise peoples awareness of the need for change. ETM-PICKING UP THE RIGHT TRANSITION STRATEGY 5/22/2009 11. THE IDEA IN PRACTICE11 Watkins focuses on two transition types..Turnarounds and Realignments:- 1. In a turnaround, you must save a business recognized as in crisis. Challenges include: Reinspiring demoralized stakeholders Making effective decisions under pressure Going deep enough with painful cuts 2. In a realignment, you must reenergize a previously successfulorganization.Challenges include: Convincing stakeholders that change is needed Restructuring the top team and refocusing the organization. ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009 12. SELECTING THE RIGHT TRANSITIONSTRATEGY 12 StrategyIn aIn Europe, In a In North Elementsturnaround... Stefan...realignment. America,.. Stefan... LearningFocus onAssessed the Focus on Thought how technical organizations cultural he, as an learning (e.g., strategy,compand politicaloutsider, could about etitors,produc learning.help people see competition orts,marketsthe need for technology&technologies change. Changes) EstablishingMake fast, riskyLessened Make moreFostered a prioritiesmoves focusingemployees, Deliberate culture of on strategy and centralizedmovesownership(e.g. structure.manufacturin focusing onby promoting gsystems skills managers from functions to and culture. Within. cut costsETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009 13. Contd13 StrategyIn a In Europe,In a In North Elementsturnaround.Stefan... realignment. America, .. .. Stefan... BuildingClean house at Drastically Make just aRecruited several leadershipthe top; recruit reduced top few importantleaders with teams external ranks and changes, strong technical talent.hired promotingskills to supportmost newfrom withinsystems changessenior talent when possible. he planned forfrom outside.manufacturing. SecuringReplaceClosed ailing Replace denial Revamped early winsdespairplants, with performance with hope. refocus- ed awarenessmetrics inpeoples manufacturing &attention on customer servicethe companysto highlightcore strengths.crucialETM-PICKING UP THE RIGHT TRANSITIONweaknesses. 5/22/2009STRATEGY 14. ADOPTING THE RIGHT LEADERSHIP STYLE14 Turnarounds call for heroic leadership:-A Leader need to give people a sense of hope, acompelling vision, and clear direction. In Europe, Stefanimmediately took charge and made some very painful calls.Because the outlook was bleak, people acted on his directiveswithout resistance. Realignments require stewardship:-Leader must set aside ego and patiently build consensusaround the need for change. In North America, Stefan resistedthe urge to step in and issue directives. Instead, he provideddata and let people form their own conclusions. They tookownership of problems and of the change initiatives requiredto solve them ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009 15. LEARNINGS FROM THE CASE:-15 If Stefan had treated his new situation as a turnaround , hewould probably have incurred both active and passiveresistance, undermining his ability to realize needed changeespecially because he was an outsider coming in andtherefore vulnerable to being isolated . LEADERS IN TRANSITION RELY ON THE SKILLS AND STRATEGIES THAT WORKED FOR THEM IN THE PAST THATS A MISTAKE ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009 16. CONCLUSION:-16 The STARS framework is helpful for individuals moving into new business situations and seeking to develop organizational and personal strategies. It can also play a central role, no matter what the business situation, in a new leaders attempts to get bosses& peers to agree on the core challenges and change ETM-PICKING UP THE RIGHT TRANSITION STRATEGY5/22/2009