This case study shows how Beeby Clark+Meyler engaged GE employees with live communication from senior leaders while soliciting their feedback in real time. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal [email protected], 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm
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1. GE Live - Internal!
2. BeebyClarkMeyler.com | @GoBCM! GEs C-suite needed a more
effective communication platform to engage with their senior global
leaders." " The goals: " Communicate vision, goals and objectives
for the upcoming year " Celebrate and share key accomplishments
from the previous year with the global leadership team " Encourage
greater participation and feedback from the eld to ensure their buy
in for the upcoming year"
3. BeebyClarkMeyler.com | @GoBCM! Concept: Design and build a
platform to stream live video, presentation slides, videos, and
live polling on issues being presented. Encourage attendee
participation via a conversation wall where attendees can interact
with each other." Leverage the communications platform to solicit
and respond to feedback from attendees during the live engagement
with the global employees." " Engage employees with live
communication from senior leaders while soliciting their feedback
in real time"
4. BeebyClarkMeyler.com | @GoBCM! The live communication
platform was promoted to the global employee base through internal
email communication and intranet communications." Multiple email
reminders were sent to all attendees before and during the day of
the event to tune in live."
5. BeebyClarkMeyler.com | @GoBCM! Over 350 senior employees
simultaneously attended the live communications event across
multiple global time zones resulting in several thousand dollars in
operational savings for GE to organize a global employee meet up."
" Engagement Metrics:" Over 175 comments posted by live attendees
during the meeting" 30% of the audience engaged in live polling to
provide feedback on key issues being discussed" Over 2,000+
interactions with presentation slides indicating an active and
engaged audience"
6. BeebyClarkMeyler.com | @GoBCM! Beeby Clark+Meyler is an
award-winning interactive agency focused on innovation in media. By
this we mean the creation of new and more effective marketing based
on the consumers evolving interaction with, and consumption of,
media. " We design highly productive marketing programs that
leverage todays most engaging digital media technologies to enable
more brand engagement, awareness and sales. " For more information,
contact Stuart Meyler, Principal" [email protected],
203.653.7950" ! Visit: BeebyClarkMeyler.com! Follow: @gobcm"