- 1. Business Plan OST BOX
http://ostboxdev.devcloud.acquia-sites.com
2. OST Hello, Discover Define Develop Deliver Financial Plan 3.
OST Discover Define Develop Deliver Double Diamond Model 4. OST
Discover Broken Experience[1]OST 5. OST Discover Broken Experience
Many people are searching OST 6. OST OSTs are not easy to search
Discover Broken Experience 7. OST [2]OST Define Broken Experience
8. OST 1 2 Interest Search 3 Music website Search engine Listen
Share 4 Music website Define Broken Experience1 Forum 9. OST 1 2
Interest Search Listen Share Define Fixed Experience2 3 by title,
scene description, timing, lyrics.anything you have known about an
OST 10. OST Define Market Needs & Target Audience 2 Search
Trend Growing Needs KeywordsOST Audience Character Young, Big
Cities, KeywordsAge/Gender/City Target Audience Young, Mainland
China, Drama & Music Fan College Students/People at work 11.
OST Define Competitors2 12. OST Define Technology Feasibility 2 CMS
Database 13. OST Linear Experience Large Market Needs High OST
oriented Comprehensive Info CMS Database Define2 14. OST [3]OST
Develop Solution 15. OST 2 Develop Information Architecture: Card
Sorting 16. OST OST A AOST OST a B BOST OST b OST OST OST OST
Develop Information Architecture3 17. OST Develop Wireframe 3 18.
OST Develop Paper Prototype 3 19. OST Develop Usability Test 3
Three sessions 1st: 2 participants 2nd:3 participants 3rd: 2
participants Tasks TaskA1: What you could know based on Homepage?
TaskA2: find one OST named XX which appears in Episode One. TaskA3:
Find and listen to the sound track that appears at the XX minutes
of S01e03. TaskA4: Find the theme song of XXX. 20. OST Develop
Usability Test 3 Findings e.g. Make comments; revise homepage; put
search bar in an obvious position. 21. OST Business Model Canvas
OST website Key Partners SUPPLIERS MUSIC LINKS: Xiami VIDEO LINKS:
Youtube Youku IQIYI Key Activities Problem solving: OST information
database Forum Maintenance updates Platform: loyal visitors Value
Propositions Customer Relationships OST search engine Customer
Segments 18~29 years old, Mainland CHINA Key Resources Intellectual
resources: Database Channels SEARCH ENGINES + SNS + WORD OF MOUTH
NOW: raise awareness by answer questions about OST on zhidao.com
Weibo Wechat Cost Structure ( value-driven) Website maintenance +
SEM Build the website The most expensive: copyright Revenue Streams
display advertising 22. OST [4]OST Deliver Solution 23. OST 4
Deliver Launch 24. OST 4 Deliver promotion video 25. OST 26. OST
Social Media Marketing Sina Weibo Wechat public platform 4 27. OST
4 Deliver Audience Overview 28. OST 4 Deliver Demographics 29. OST
4 Deliver Traffic (2014.4.7) 30. OST 4 Deliver Visitors Flow
(2014.4.7) 31. OST [5]OST Financial Plan Future 32. OST 4 Financial
Plan Cost 33. OST 5 Financial Plan Revenue 34. OST 5 Financial Plan
Source: GoogleAdsene Click rate Total click rate 2 1000 2000
(2*1000) (x5) 2 500 5000 (5*2*500) (x10) 1 200 10000 (5*10*200)
(x50) 2 20 40000 (20*50*20) 57000 =5.7 * 20 =114 (per day)
114*30=3420/ month 35. OST year 1 year Cost Cost Revenue Hosting +
Domain Name + Website Design (including programmer) =15062.52HK$
12063.80RMB (2years) Promotion:SEM(google keywords:10yuan/day,
Baidu:30yuan/day for 6 months) =7,200RMB Advertisement 1st and 2nd
quarter: 3000*6 3rd and 4th quarter:3420*6 Total: 38,520RMB logo
design =120RMB Promotion Video =5,000RMB trade mark registration
=2,000RMB Social Media management Marketing: looking for
advertisement Backstage management: provide content for other
dramas (Done by ourselves, no cost) Sub total cost: 14,183 Sub
total cost: 12,200 Total Cost: 26,383RMB Total Revenue: 38,520RMB
Design Launch 05/2014 01/2015 01/2016 36. OST For 1.5 year, there
are 6 seasons, so it is estimated growth rate is 7.5% every quarter
of a year. However, after considering the inflation rate, GDP
growth rate, we estimate the discount rate is 2% 5 Financial Plan %
of ROI =Revenue-Costs/Costs * 100 =38,520-26,383/ 26,383 * 100 (Net
profit=12,137) =46% NPV NPV=9398.12 37. OST THANK YOU BYE
