How  Amazon  Works?  s1210199  

Masanori  Seino  

About  amazon  

Ê In  1995,  Amazon.com  sold  its  first  book,  which  shipped  from  Jeff  Bezos’  garage  in  Seattle.  In  2006,  Amazon.com  sells  a  lot  more  than  books  and  has  sites  serving  seven  contries,  with  21  fulfillment  centers  around  the  global  totaling  more  than  9  million  square  feet  of  warehouse  space.  

 

Amazon.com  Basics  

Ê Amazon.com  sells  lots  and  lots  of  stuff.  The  direct  Amazon-­‐to-­‐buyer  sales  approach  is  really  no  different  from  what  happens  at  most  other  large,  online  retailers  except  for  its  range  of  products.  You  can  find  beauty  supplies,  clothing,  jewelry,  gourmet  food,  sporting  goods,  pet  supplies,  books,  CDs,  DVDs,  computers,  furniture,  toys,  garden  supplies,  bedding  and  almost  anything  else  you  might  want  to  buy.  

 

Amazon  Technology  

Ê  The  massive  technology  core  that  keeps  Amazon  running  is  entirely  Linux-­‐based.  As  of  2005,  Amazon  has  the  world’s  three  largest  Linux  databases,  with  a  total  capacity  of  7.8  terabytes,  18.5  TB  and  24.7  TB  respectively.  

Ê  The  query  servers  (24.7  TB  capacity)  contain  15  TB  of  raw  data  in  2005;  the  click  history  servers  (18.5  TB  capacity)  hold  14  TB  of  raw  data;  and  the  ETL  cluster  (7.8  TB  capacity)  contains  5  TB  of  raw  data.  

Amazon  Technology  

Ê  In  the  2003  holiday  season,  Amazon  processed  a  top-­‐end  1  million  shipments  and  20  million  inventory  updates  in  one  day.  Amazon’s  sales  volume  means  that  hundreds  of  thousands  of  people  send  their  credit  card  numbers  to  Amazon’s  servers  every  day,  and  security  is  a  major  concern.  

Ê  In  addition  to  automatically  encrypting  credit  card  numbers  during  the  checkout  process,  Amazon  lets  users  choose  to  encrypting  every  piece  of  information  they  enter,  like  their  name,  address  and  gender.  

Amazon  E-­‐commerce  

Ê Amazon.com  has  always  sold  goods  out  of  its  own  warehouses.  It  started  as  a  bookseller,  pure  and  simple,  and  over  the  last  decade  has  branched  out  into  additional  product  areas  and  the  third-­‐party  sales  that  now  represent  a  good  chunk  of  its  revenue.  

Amazon  E-­‐commerce  

Ê Small  sellers  of  used  and  new  goods  go  to  Amazon  Marketplace,  Amazon  zShops  or  Amazon  Auctions.  At  Marketplace,  sellers  offer  goods  at  a  fixed  price,  and  at  Auctions  they  sell  their  stuff  to  the  highest  bidder.  

Amazon  Tools,  Marketing  and  Community  

Ê The  goal  is  pretty  straightforward:  “To  be  Earth’s  most  customer-­‐centric  company  where  people  can  find  and  discover  anything  they  want  to  buy  online.