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How Can I Build a Culture That Serves Existing Customers While Unlocking New Sources of Growth? SC Moatti, Products That Count

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Page 1: How Can I Build a Culture That Serves Existing Customers While Unlocking New Sources of Growth? SC Moatti, Products That Count
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Source: VentureBeat, 2015.

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Which comes first?

𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = 𝑣𝑜𝑙𝑢𝑚𝑒 × 𝑝𝑟𝑖𝑐𝑒

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𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×𝑟𝑒𝑣𝑒𝑛𝑢𝑒

𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛

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Velocity plays a key role in

growth strategies

𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×𝑟𝑒𝑣𝑒𝑛𝑢𝑒

𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛

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𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = #𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 ×# 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠

𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟×

𝑟𝑒𝑣𝑒𝑛𝑢𝑒

𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛

Acquisition Engagement Monetization

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scmoatti.com | [email protected] | @scmoatti


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