HOW TO SEE & CREATE A TREND ?

Fashion Research & Development

Market Survey

To get to know what customer needs; we need to do a survey …(it is not only the R&D team, everybody who needs improvements need to do this)

WINDOW SHOPPING IN OR OUTSIDE THE COUNTRY (the brand competitors)READ MAGAZINES / BOOKS, FOREIGN OR LOCAL (about lifestyle & trend)INTERNET BROWSING (to get to know every single details what’s in & out all over the world)WATCHING MOVIES (the latest & the main theme of people conversation; the story, the stars outfit, etc)GO TO HANGOUT PLACES (the latest & hot in town)

The Important Things That Create a Trend…

Great communication in brainstorming to peoples mind (commercial, model image, display, concept statement)New invention (something new to offer) Market conditions = Perfect Timing

How to see a trend ?

Research (mall, street wear, hang out places, internet, news, film, rumors, gossips, public figures, music)Read a trend forecast from trusted source (such as Lenzing, fashion magazines, designer label, fashion TV, fashion week/trade show)

R&D Sources for Trend FW’06

Lenzing & Invista: as our supplierInternational CatalogOthers : magazines, CBI.com, street wearMarket survey in Jakarta – Bandung;

R&D Sources for Trend FW’06

Lenzing & Invista: as our supplierSee the catalog…

International CatalogSee per brand presentation on product design

INVISTA

SUPPLIER

LOCAL MAGAZINES

Comparisons local & international trend

Who Wear What (color)

Who Wear What (color)

Why Huitieme & Filativa needs denim?

Couture color from designer label

Couture color from designer label

CBI.COM

Website Trend & research source of fashion and export business

Local Market survey

Market survey in Jakarta – Bandung; Jakarta : PIM 2 = Sogo (AIIZ),BCBG, ZARA,

Showroom FilaEX-PI = MANGO, ZARA, SOGO

(AIIZ)MKG1-3 = GIORDANO, FILA SR,

HUITIEME COUNTER, GUESS, (X)SML, ORANGE, YELLOW, NIKE

Local Market survey

Bandung : IP = FILA, RIMO, LEAF, MINIMAL, NIKE, GUESS

BSM = MANGO,GUESS,NEXT, METRO , GIORDANO , ESPRIT

FO’S = RUMAH MODE, BLOSSOM, VICTORIA

REASON WHY WE CHOOSE THOSE CONCEPT…

THE TREND COLOR SURVEY AFTER MILLENIUM, every body has their own colors, fit their market

WINDOW DISPLAY IN NEW YORK AT 2002-2003

WINDOW DISPLAY

WINDOW DISPLAY

WINDOW DISPLAY

WINDOW DISPLAY

WINDOW DISPLAY

WINDOW DISPLAY

WINDOW DISPLAY

Fashion On the street…

Small JACKET

Capri PANTS

Fashion On the street…

LAYERING

Bright color