1. MARKETING TREND Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 2014

2. Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 MARKETING TREND 2014

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5. Part 1. Trend Keyword

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7. (SK): , (): 2013 '( )' 2014 , . 7

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10. 7,000 4,800 1,400 , , , 12 , 2,200 PVNB 1,600 1946 . 3,600 18,000 3 6,000 3900~4500 , 8,800 7,400 101 3,500 10

11. 494 : : : : : : : : 98.5 94.3 86.4 78.8 45.7 1.5 5.7 13.6 21.2 54.3 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 3 ( ) 25% , 38% 10% 33% (100 , 30 ) , 30% 2013 (2013 47.4%- 52.6%) , 85% 500 (, 1,000) 35( 8.5), 400 2008 4002013 900 2 1 200 * : ( ) 11

12. , ' ' 9,500 | 6 48,000 250 ( 2 ) (Junior's) (1940/) , , , , 7 1.8 . 8800 | 14 88000 ` ()` 12

13. , () 9,000 | 6,500 2 18,000 13

14. 7 19,000 7,000~10,000 14

15. 10~20 4,800 . 5,500 15

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17. , 3,500 ! 100% 3,500 | 6,000 | 6,000 17

18. Part 1. Trend Keyword

19. 2014TREND 19

20. 2012 400, 2013 600 , 1 30% , | . , , , . 58% 65% 76% 50 55 60 65 70 75 80 2011 2012 2013 40% 41% 0 10 20 30 40 50 2011 2012 2013.9 19.6% 2013 5 111 G:687%,115% * : | 3598 3888 4168 4452 4745 5049 2500 3000 3500 4000 4500 5000 5500 2011 2012 2013E 2014E 2015E 2016E ( : ) * : 2013 1-8 21% . * : | : % 0.6 32.7 13 12.7 69.6 65.6 92.7 98.3 0 50 100 2010 2011 2012 2013.08 20

21. / (Armani/Prive Experience) . . ~ () 14 () () ( ) () . (Olfective Bar) () . ' ' . 21

22. , . , IT . * : BNT NEWS 22

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24. (1981) . , , . , 12 40 1350 . (1760) 6 250 . 9 , 1 15 , 5 , , , ( , , .) 24

25. 279 15 Pour Lui 10 3 . . , , , , . 25

26. Answerisin yourbody Part 1. Trend Keyword

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29. . , , , . MBCKBS2 in SBS KBS2 SBS 29

30. . , , , EDM . , , . 0 100 200 300 400 | | *: G | (%) 30

31. 2~3 40,000 ( , ) 2013 , , 2014 5 . 38,000 ( , , , 3 ) 2013.11.02 2013.07.20 | 09.07 | 09.14 31

32. ( + ) 2013 Nature od Performance 7, 4 30,000 ( , , , , , ) , , & . DJ 45,000 ( , , ) 2013.09.28 2013.11.09 32

33. 35 40 , , 3 . 30,000 ( , , , 2013 + + 30,000 ( , , , , , 100m ) 2013.12.21 2013.11.17 33

34. . , , LA, Bert van der Leden , , , . (Creative Freedom) (Japan Camp) , (Learning Vacation) . www.supperclub.com/Superclub : S.E.N.S.E _ 34

35. Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 , 40 MARKETING TREND 2014

36. , 40 Part 2. Trend Issue

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39. 40 * 2010 : 1990 X(1966-1974), (-) (Forgotten), (Fragile), (Fun) (Forever Peter Pan), F New 40s , * 7484206 | 15.6% ( 5 3 4 2 3 4 ) 1 2 39

40. 40

41. | 11.2% | 11.7% | 7.4% |(1) 17.9% |2013 12.8% |,, |,, |2012(1) 14% , , , , MC 2014.04.05_ 4% , , . 1970-80 4050. . 4050 | , , 41

42. 24 , . , , . (on space time foam) _ ( ) 2013 , 2014 30 , , , F . 42

43. Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 MARKETING TREND 2014

44. '' 1 , 40 () DMZ(Design Miracle Zone) 44

45. : 2014 , . , , . , . , . , , , . . , . , . , (deleveraging) . 2013 1 , 2014 1 . . (purple collar), () () . - , , . | , . , . . , , , , . ICT ICT ICT . , ICT . | 2014 . . . . 3.0 1.0 2.0 3.0 . 3.0 , , , . 45

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