淺談中國電子商務網站_iHealth愛健康_策略研究部

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中國電子商務網站蓬勃發展,雖然特色各異,不過還是能用一些模式來區分。這份簡報中可以看到電商巨人淘寶(General C2C)、中國 Amazon 的京東商城(General B2C),以及一個全新型態、運用社群力量推動(Social-Driven)的垂直電商聚美優品(Cosmetics-specialized B2C),看他們的商業模式、平台策略以及成本結構。

Text of 淺談中國電子商務網站_iHealth愛健康_策略研究部

  • EC Factors
  • EC Factors
  • EC Factors Search / Navigation Discovery Payment Delivery Social / Curation / /
  • EC Factors Discovery Payment Delivery Amazon, Taobao, Yahoo! Shops, PCHome.. , Fandora, iHealth, iFit. PayPal, ,
  • EC Factors
  • Discovery Payment Delivery General C2C Mkt. Share: 80%
  • General C2C Mkt. Share: 80%
  • Discovery Payment Delivery Specialized General B2C 3C Mkt. Share: 20%
  • Specialized General B2C Mkt. Share: 20%
  • Discovery Payment Delivery Specialized B2C Mkt. Share: 25%
  • Specialized B2C Mkt. Share: 25%
  • EC Factors
  • General C2C eBay
  • General C2C ROI 12.23% 12.61% 11.57% 12.14% ROE 9.33% 8.98% 7.79% 8.13% OI / Sales 22.43% 21.05% 20.52% 21.01% Sales / Total Assets 0.42 0.43 0.38 0.39 Total Assets / Total Equity 1.44 1.52 1.78 1.75 eBay
  • General C2C eBay
  • Specialized General B2C
  • ROI -23.66% -30.47% -6.26% ROE -13.27% -10.91% -2.23% OI / Sales -6.65% -4.72% -0.83% Sales / Total Assets 2.00 2.31 2.67 Total Assets / Total Equity 1.78 2.79 2.81 Specialized General B2C
  • Specialized General B2C
  • Specialized B2C
  • Specialized B2C ROI -42.17% 55.59% 50.57% ROE -23.07% 14.24% 19.59% OI / Sales -20.01% 4.35% 7.92% Sales / Total Assets 1.15 3.28 2.47 Total Assets / Total Equity 2.06 4.04 2.58
  • Specialized B2C