This Year’s Sales Bright Spot

Display & Event Marketing Promotions

Cut & Sew Facility

Import Capabilities

2009 Catalog

Event Marketing

Marketing that takes place at meetings and events

Event marketing drives business……. as quickly as possible to the more targeted, direct and engaging strategy of brand experiences

A lot of people still want to market their products….they want their names and faces out in front of people so they can jar up some business. Instead of waiting for it to

come back, they are trying to be proactive.

Event Marketing Still Going StrongASI Counselor Magazine (2/25/2009)

Many companies have made it no secret that they are cutting their advertising and marketing budgets. However, one area that appears to be somewhat insulated is event marketing. A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions. This is good news for ad specialty distributors who are tapped to provide products for these events.

According to the worldwide survey

24 percent of marketers say that event marketing delivers the highest ROI

Web marketing 18 percentSales promotions 15 percent Public relations 14 percentDirect mail 10 percentPrint advertising 9 percent

• Sales / MarketingConferencesNew Product Training Product Launches & DemosSales Meetings Seminars / Road Shows Symposiums Trade Shows User Group Meetings

• Message Marketing-internal or community

• Corporate/BusinessAnnual Meetings Board Meetings Corporate Events Educational Series Executive Retreats Regional Meetings Special Events Team Building Exercises & Awards

• Employee Recruiting

• CommunityFestivals

Carnivals/Fairs

Marathons/Sport Events

Concerts

Seniors & Children’s Programs

• College/UniversityProduct SamplingSpring Break MarketingSports PromotionsRecruitingStudent Union EventsFraternity/Sorority MarketingBeach & Concert Campaigns

2009 Promo Event Marketing Survey: Marketers are Still Staging Events—

Budget Cuts be Damned

Over 60% said that events will be planned in-house

60% - $5,000-$100,00040% - $100,000- $5mil

50.8% - Trade shows

Marketing CostsSmall Business Customer

Cost per sales visit

$179

Cost per sales visit

$179

Cost for sales Cycle$910

Cost for sales Cycle$910

Field Sales Staff

Field Sales Staff

Cost per contact

$70

Cost per contact

$70

Cost for sales Cycle$210

Cost for sales Cycle$210

Reg.TradeShow

Reg.TradeShow

• Branding Graphics– Table Covers

– Banners– Back Drops

• Promotional Give-Away items

• Participant garments

Logo Table CoversSales Tips & Information

• Plastic– Single Location

• 1 Color imprint

– Step & Repeat• Rolls• Separate Covers

– Up to 6 colors on white

• Non-Woven– Multi-color imprint– 3 fabric colors

• White• Lt. Blue• Silver Gray

• Screen printed– Single Location

• Multi-color options• 6 pc. polyester minimums

• Digital– Front panel or custom all over

print or pattern– Table Covers– Runners– Sets-Blank Covers w/Digital

Runner– Features Eco-Friendly Water

Based printing inks

• Blank– Spandex– SEQ – 6’ or 8’ –limited colors

• 6’ Table Most Common– The standard table is 30”w x 30”d x 72”L(size of fitted covers)90”x132” – full 4 sided

coverage60”/72”x132”- open back

• 8’ Table – The standard table is 30”w x 30”d x 96”L(size of fitted covers)90”x156” – full 4 sided

coverage60”/72”x156”- open back

• Convertible Covers– 2 sizes for the price of 1

Fit both 4’/6’ OR 6’/8’

• Rounds– Contact us for assistance,

but ask:• Diameter of table?• Height of table?• Table cover to the floor or

to sit underneath?

GES Exposition Services

Skirting for Tables: White vinyl top & pleated skirt on 3 sides6’ table covering rental $114.75

#7502- Digital Front Panel Table Cover – 6’ table2pc. – NET $130.00 ea. (includes set-up)

Heat Transfer Paper Produced

Art DepartmentConverts Artwork

For Eproof Approval

Image is applied INTO 100% white polyester using heat & pressure

Digitally imprinted sections are inspected

for accuracy and imperfections prior to

being sewn into finished products

Banners & StandsSales Tips & Information

• Banners with Stands– Vinyl– Most are priced

Installed

• Banners to Hang– Disposable– Vinyl– Polyester

• Portable Backdrop– Pop-Up Splash

• 10’ Instant– Retractable

• 8’

• Fabric Backdrops– Digitally imprinted– Solid colors

GES Exposition Services

Purchase of signageWhite foam core w/ choice of 6 colors background & 6 colors of ink

28”x44” sign $210.5010”x60” sign $315.50

#360-1111- Economy Retractable Banner Stand with Installed BannerBanner size: 31”x80”

1pc. – NET $186.00 ea. (includes set-up)

#7200 -Vinyl Banner (6 pc. min)28”x44”- NET $73.96 ea. (includes set-up)

Logo Chair Back Covers

Sales Tips & Information

• Reusable Fabric– Twill– Waterproof Poly

• Disposable– Non-Woven– Tyvek– Coated Paper

TransportationBus, airline, train & subway

•Advertise booth # on shuttle bus at trade shows

•Local business advertising

•Product branding

•Sales Meetings/ConventionsConsider the pocket version of

chair back coversIndividual pictures or names

•Private Celebrations

•Sporting Events/ArenasHospitality Tents

Reserved seating Coupons

Food Service

BDisplay Accessories

GES Exposition Services

Plastic Contour Chair – Rental $74.00 eachContemporary Chair – Rental $109.25 eachStool – Rental $100.75 each

#8100- 18” Table height Director’s Chair2pc. – NET $54.00 ea. Blank

#8101-32” Bar Height Director’s Chair2 pc. – NET $62.00 ea. Blank

GES Expositions Services

Pedestal, Graphite Nebula 30x30x42 $507.75 each

#8108- Portable Display Podium/Bar

40x40x17

1pc. – NET $315.00 ea. Printed w/1 color

2009

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