Internet Commerce and how we got here (McGill)

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What is in it for

Friday, November 20, 2009

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YOUWhat is in it for


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Launched in August 1999


By FOUR ordained Rabbis

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Launched in August 1999


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# 1 In traffic in the online jewelry category

Unique visitors

1.3 Million

No. of registered customers

1.6 Million

Acquired Diamond.com in 2006

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What we have learnt over time…

iConsumer

Individual

Group Production Group Consumption


Concept

• Learn how to cooperate and work together

• Had to trust each other

• Hunter-gatherers

• Didn’t see the bigger picture, lived in the now, immediate gratification

• Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am

NB – Dark Ages Pinny Cave man

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Concept

• Learn how to cooperate and work together

• Had to trust each other

• Hunter-gatherers

• Didn’t see the bigger picture, lived in the now, immediate gratification

• Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am

NB – Dark Ages Pinny Cave man

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Caveman


Team Work

Barter

ConversaJon

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Team Work

Barter

ConversaJon

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The Age of Merchants


Commerce

InnovaJon Agriculture

Team Work ConversaJon

Barter 8


Commerce


Team Work ConversaJon

Barter 8



The Age of Knowledge


What do think this is?

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EducaJonTransparency

Mass Commerce


Team Work

Barter

ConversaJon

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EducaJonTransparency

Mass Commerce


Team Work

Barter

ConversaJon

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What happened on December 16th 1773?

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Boston Tea Party

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Boston tea party


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Freedom Equality


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Freedom


Flash Mob

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Gold Rush

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Industrial revolution


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60’s

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What are 40% of people doing while watching TV?

A) Eating popcornB) Surfing channels

C) Watching Sex in the CityD) Sleeping

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What other activities, if any, do you regularly do while watching TV?

Yahoo! Global Market Research Study, 2006.

Engaging the Consumer in a Multi-Channel World

1 2 3 4 5 6 7

37%40%43%

59%

51%

60%

77%

35%36%36%40%43%

52%

69%

Total 18-34

EatWeb

SurfingPhone Read

House cleaning

Sleep Cook


What other activities, if any, do you regularly do while watching TV?

Yahoo! Global Market Research Study, 2006.

Engaging the Consumer in a Multi-Channel World

1 2 3 4 5 6 7

37%40%43%

59%

51%

60%

77%

35%36%36%40%43%

52%

69%

Total 18-34

EatWeb

SurfingPhone Read

House cleaning

Sleep Cook


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Over 1000 TV channels


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FreedomFriday, November 20, 2009

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Freedom

?Friday, November 20, 2009

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Educated

Transparency

Experience

Innova-ve

Simplicity

Human

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The moment of Realization


Banana theory

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Bait and switch

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Target

strategyDirect hit

Mission statement

Call to acJonBait and switch

Champion Decoy

Yield

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Brand Hell


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Brand Hell


•

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Quality Products


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5.3 million views



Nothing personal...

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...It’s business!


New Kind Leadership

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the new boss

video of the conductor or pic of him

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do our leaders have what it takes

(video of the file landing on the table FBI)

CEOPresident

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change the rules

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turn upside down everything


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turn upside down everything


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Where is all began


Internet

• Picture of web

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1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005

1958US Government sets up ARPA

1961MIT paper on Packet Switches

1978First SPAM email sent

1980Tim Berners Lee father the NET

1990Al Gore coins the phrase "Super Highway"

1992AOL Launches

1995Amazon is created

2009New EventNew EventNew EventNew Event


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2000 2005 2010

1996Yahoo rises %300

1998Google is founded

1999The term BLog was created

2000Dot com bust

2002Google changes CPC

2006Facebook is opened for all

2008Firefox 3.0 launches


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• 1 computer per child

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Daily break down

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Newspapers

8% Magazines

7%

Watching TV

37%

Video or

DVDs 12%

Radio 19%

Internet* 17%


Where are they coming from

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Age Breakdown

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4%7%

13%

22%

23%

30%

Gen Y (18-32)Gen X (33-44)Young boomers (45-54)Older Boomers (55-63)Silent Generation (64-72)Geasers (73+)


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99% of online population search in a month


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73% of online population stream a video


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73% of online population stream a video

67% of online population visit a social networking site


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191 million U.S. people age 2+ online in a month,


But 77% of 841 million

global Internet users now outside of U.S.


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Arnel Pineda


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HOW DOES THE NET DIFFER FROM OTHER CHANNELS

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Availability Global ReachUniversal Standards

Interactivity Information Density

Personalization

Social Cost Reduction

Long Tail



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Personalization


Long Tail



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Personalization


Long Tail



59



Personalization


Long Tail



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Personalization


Long Tail



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Personalization


Long Tail



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Personalization


Long Tail



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Personalization


Long Tail



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Personalization


Long Tail


Ecommerce numbers

• Online sales 253 Billion

• %70 of households are online

• 117 million have bought online

• B2B to reach 3.8 trillion

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Corporate Site


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Corporate Site


Search SEO/SEM Email Comparison

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Social Media

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Online marketing toolkit

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Search SEO/SEM Email Comparison

Viral Marketing

Social Media

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Online marketing toolkit

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Internet Commerce and how we got here (McGill)