Interview about the Champions Drink

Responsibly Campaign

with Bacardi Limited

Interview about the Champions Drink Responsibly Campaign

Bacardi Limited has recently named tennis superstar Rafael Nadal as their Global Social Responsibility Ambassador via the company’s Champions Drink Responsibly campaign. In this interview, a representative of Bacardi Limited discusses the program and Nadal’s involvement.

Interview about the Champions Drink Responsibly Campaign

Q: Tell me about Champions Drink Responsibly.A: As a company, we believe strongly in advocating the safe consumption of our products at the legal drinking age. Utilizing television and social media such as Twitter, Facebook, and Digg, we actively promote a simple message: Enjoy our products responsibly.

Q: Exactly how do you promote this message?A: Visit our website at ChampionsDrinkResponsibly.com to find out. It contains such tools as a “Champion’s Tips†section with suggestions like eating before drinking and making sure not to leave anyone behind after a night out. A major promotion tool is our latest campaign that features international tennis sensation Rafael Nadal as the new ambassador.

Interview about the Champions Drink Responsibly Campaign

Q: Why Rafael Nadal?A: It may sound obvious, but because he is a champion, and he enjoys drinking responsibly. It has taken him enormous focus and self-discipline to accomplish what he has professionally, including feats like winning an unprecedented 31 consecutive games at Roland Garros and earning a Career Golden Slam. Like his predecessor, Michael Schumacher, Nadal demonstrates a dedication and professionalism that extend well beyond his sport. To quote Nadal, “Drinking responsibly is all part of a night out.â€

Interview about the Champions Drink Responsibly Campaign

Q: What would you say is the most important consideration in drinking responsibly?A: Of course, there are a number of factors to take into consideration when drinking to ensure safe consumption. A major focus of the Champions Drink Responsibly is safe transportation to and from a night out so that nobody gets behind the wheel who should not be there. This is as easy as designating a driver or, if this is not a possibility, booking a taxi in advance or finding out when the last bus or train departs for home.

Interview about the Champions Drink Responsibly Campaign

A worldwide effort, the Champions Drink Responsibly campaign of Bacardi Limited was recognized in 2008 by the European Excellence Awards for Best International Communication.