100 THINGS TO WATCH IN 2013DECEMBER 2012
100 THINGS TO WATCH IN 2013
Background
Our Track Record
Our Things to Watch in 2013
WHAT WELL COVERWHAT WELL COVER
100 THINGS TO WATCH IN 2013
In addition to our 10 Trends for 2013 forecast, JWT presents 100
Things to Watch in 2013.
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Intelligent Objects:
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and 2EMHFWV:LWK$WWLWXGH.
Predictive
Personalization:%UDQGVZLOOLQFUHDVLQJO\XVHGDWDDQDO\VLVWRSUHGLFWFXVWRPHUEHKDYLRUQHHGVRUZDQWVDQGWDLORURIIHUVDQGFRPPXQLFDWLRQVYHU\SUHFLVHO\:HOOVHHData
ScientistsEHFRPHWKHQHZhotshots, marketers offering
+\SHU3HUVRQDOL]HG&XVWRPHU6HUYLFH and consumers focusing on
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Everything Is Retail: Shopping is shifting from an activity that
takes place in physical stores or online
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and :LQGRZ6KRSSLQJ.
Peer Power:
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Sharing services and the rise of Trust Ratings.
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BACKGROUND
100 THINGS TO WATCH IN 2013
2XU7KLQJVWR:DWFKIURPODVW\HDULQFOXGHG Anywhere, Any-Way Shopping:
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highlighted in this list).
Crowdsourced Learning:
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points to a future of more open education and opportunities for
lifelong learning.
Smart Clothing:
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OUR TRACK RECORD
100 THINGS TO WATCH IN 2013
Our Things to Watch from last year included (contd.)
All Things Military-Inspired:
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New York
TimesQRWHGLQ'HFHPEHU$ORQJZLWKRWKHUTXDVLPLOLWDU\REVWDFOHFRXUVHVOLNHWKH6SDUWDQ5DFHDQG:DUULRU'DVK7RXJK0XGGHULVWKHQHZJDQWOHWIRUERG\FRQVFLRXV*HQXers,
said the
TimesQRWLQJWKDWHYHQWVWRRNSODFHLQIRXUFRXQWULHVLQHYHQWVDUHVFKHGXOHGIRUYHFRXQWULHVLQ
P-to-P Experiences:
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Unwrapping the Process:
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