GOAL: LET`S MAKE IT BESTSELLER

Chapter 1 Chapter 2#prsakoule #nebudvemeno

InsightIf you follow short & simple guidelines, you will get the long life with the high profit*

*AUTHORS NOTE: high profit = health

Reason why..we have created the e-book with the simple principles, which the target group can easily follow and share. This format allows us to use it long term and apply it for many different kind of media.

Moreover we keep the awareness about the previous campaigns, because if one campaign finishes it doesn`t mean that the problem is solved. We still need to keep the people informed.

Website + blog facebook

InstagramSnapchat

Printed brochure

T-shirts

COMMUNICATION CHANNELS

EDUCATION&

BUILDING AWARNESS

“We are YOUNG & BEAUTIFUL.”

“We to want enjoy our life.”

“WE DON`T CARE WHAT WILL HAPPEN IN 20 YEARS.”

“We have many different worries at present.”

“We don`t have time to think ahead.”

Chapter 2#nebudvemeno campaign

WHAT DO THEY THINK?

#nebudvemeno & take care of yourself

one heart => one life => one chance

Microsite • information about campaign• events calendar• contacts

facebook• building engagement• information• simple tool for

interaction with users

• video, pictures• format: canvas

InstagramIf you see your friend behaving wrong way, tell him #nebudvemeno

Tinder

T-shirts

COMMUNICATION CHANNELS

EDUCATION&

BUILDING AWARNESS

Workshopsambassadors

TINDER

Hedvika, 23#nebudvemento

Adam, 27#nebudvemento

Jurar, 29#nebudvemento

“I m overweight, because I have high

cholesterol.”

“I have no limbs, because I underwent coronary

artery deases.”

“I had a myocardial infarction.”

We connect the parallel between heart – love, because you need to have a healthy heart in order to do something you like

WORKSHOP – GOOGLE GLASSESThe tool how to attract the attention of people – Virtual Reality

• how the heart works in different situations

• the situations, which are closed to the target group

• healthy & unhealthy heart in a long term period

We want to present:

#zlatytelecivek

#nejsemvemeno

POS MATERIALSWe follow the succesful campaign #prsakoule.