Mean of marketing

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  • 1.TOP 10 MARKETERS 2011ByHarminder Kaur Nanda** SOURCE - Brand Wagon, Financial Express Page 1

2. Marketing & Marketer It is the process which creates, communicates, delivers the value to the customer. A person who identify goods and services desired by consumers, and marketing of those goods and services. Page 2 3. Top 10 Marketer of 2011 Flipkart Airtel HDFC Star Hero Micromax Tata Nestle Samsung Mahindra Page 3 4. Page 4 5. Marketing strategy Aggressive marketing Three Commercial The concept Kids behave like adultsPage 5 6. Page 6 7. Marketing Strategy In 2010 ,the year of rebranding Latest campaign HAR EK FRIENDZAROORI HOTA HAI Campaign based on friendship Associated with F1 to strengthening brand F1 has 500 million (Now Airtel has 200million customer) Gaming contest on pre-paidcustomers(Grid Girls Contest) Free access Twitter on mobile phone Vision for 2015 will be the most lovedbrand Page 7 8. Marketing Slogan Weunderstand your world Operational excellence ,customer focus , productleadership and people March-won best retail bank inIndia (5yrs in row) Strongest bank in asia pacific July-launch(INFINIA-ultrapremium card) HDFC Interacts throughFacebook & twitter Page 8 9. Star India It is on the top with 318 GRPs followed bysony with 240GRPs Marketing Strategy-brand positioning-RISHTAWAHI,SOCH NAYI Star plus launched its 5 HD channel With newcorporate logo Launched star plus app for iphone & ipad(Indias first GEC) Launched star plus globally(With Englishsubtitles) All film channel (star) unveiled under newpositioning KARO DIL KI(in sept.) Biggest development-joint venture star denmedia services with zee turner Person behind the scenes CEO UdayShankar(elected as president of IndianBroadcasting foundation) Page 9 10. Hero Motocorp Breakup-HERO HONDA(well known last27yrs) New company-HERO MOTOCORP Well known Manuals venture New Company-New plan, third unit inrow,r&d, On global front-logo(ONE WORLD ONEHERO They emphasis on that they not need ofHONDA Next logo stress on fearless, stronger & moreconfident being-(HUM MEIN HAIN HERO)Page 10 11. Tata Motor They never really needed innovative loud ads This is one of the respectable brand generation to generation NENO-a gigantic step(a worlds cheapest car),One year post and pre launch car they did not need any campaign because of media NENO-innovative marketing compaign-tie up with banks, credit card facility, quick delivery NENO-sold in departmental stores Tata motor finally choose the successor to Ratan Tata s Cyrus mistry(Director &M.D Of Construction company Shapoorji PallonjiPage 11 12. NANO- Baby of Tata Page 12 13. Nestle -Not only coffee butmuch morePage 13 14. Nestle India After2009 slowdown company take decision Adopt multipronged strategy Nestle+(milk & yogurt), Nestle ACTIPLUS Dhai Flagship brand-Maggi(Me and Meri Maggi) Nescafe(Deepika Padukone & Karan johar) Kitkat chocolate Polo-Ad compaign change the sale(hole new fashion,Wendell Rodricks launch 4 polo flavourPage 14 15. Stylish, strongest marketingstrategy, leading brand. Global revenues- $135.8 billion Smartphones,tablets, leds,smarttvs, netbooks, notebooks Number 1-smart phoneplayer(2011),they opensmartphone outlets. Brand successfully beat appleand Sony.Page 15 16. Bombardment of T.Vs ads Tractor to car company. Smart & intelligent way toconnect people. Create hype for every new carlaunch Guess the pricecontest(SUV,XUV-500) Now company has 2 millionfans on Facebook.Page 16 17. Entered Indian market in2008. Dual sim to QUERTY TO3G Android smart phones. First ad was-ISLAND-youthcore target Next ad-I can afford thisphone(A70). Affordable rates. Page 17 18. Top 10 Marketers of 2010 MICROMAX Mahindra & Mahindra Dominos Facebook Tata Group IPL Twitter Idea Cellular Big bazaar Cadbury Page 18 19. Page 19