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Key note to meetup of Flevum-USG People on Society30. Almere, The Netherlands. June 2014.
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RONALD VAN DEN HOFF
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DATASOCIETY
FABRICATION REVOLUTION
1850 1990 20302015BEFORE 1800
SCENARIOS
THE CITY: YOUR STAGE
METROPOLIS REVERSED
NETWORKED SERENDIPITY MINORITY REPORT
SCENARIO 2
METROPOLIS REVERSEDestablishment fights innovations and tries to
maintain ‘order’.
SHARE DATA , INFORMATION & KNOWLEDGE
bike theft hot spots
SHARE DATA , INFORMATION & KNOWLEDGE
BIG BROTHER ORGANIZED
SELF ORGANIZING INCOME
SCENARIO 4
MINORITY REPORT:unlimited data & artificial intelligence.
the end of the ‘commons’.
VIRTUAL COUNTRY?
Estonia's government has a plan to introduce E-resident ID cards. E-residents can use Estonian online services, open bank accounts, and start companies without ever having to physically visit Estonia.
MONEY & VALUE SYSTEMS
HOW COMMONS = COMMONS?
SCENARIO 1
THE CITY: YOUR STAGEplatforms for social business, real time delivery & smart services. Disruption
economic value chain.
SMART BUILDINGS & OTHER SOLUTIONS
“LAST night 40,000 people rented hotel accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries…”
SHARE RETAIL SPACE
TRANSPORTATION PLATFORMS
DISRUPTIVE ECONOMIC PLATFORMS
“Uber gears up to launch ‘Uber Family’
Freemium model for co-working
to connect, create, incubate & accelerate, within a
network of connected people
private spaces
monetary capital
free co working & open collaboration
social capital
co-work spaces meeting spacesdesk spaces
over 75 locations in 8 countries
FREE AGENTS MARKET PLACES
CROWD BUYING
DISRUPTIVE TECHNOLOGY & BUSINESS MODELS
SCENARIO 3
NETWORKED SERENDIPITYsharing, crowd collaboration, value creation platforms, but macro economic disruption.
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE CREATION: THE NEXT STEP
SERVICES
GOODS
COMMODITIES
EXPERIENCES
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE CREATION: THE NEXT STEP
SERVICES
GOODS
COMMODITIES
EXPERIENCES
TRANSFORMATIONStailor made+educationalelement
unexpectedrelevantexperience
SERENDIPITY
SERENDIPITOUS OPPORTUNITIES
SERENDIPITOUS OPPORTUNITIES
SERENDIPITOUS OPPORTUNITIES
SHARE THE ABUNDANCE
ACCES
CROWD COMPANY
more important
than ownership.
connected people:
rise of the
data by
SHARE THE ABUNDANCE: ROOMS
SHARE THE ABUNDANCE: TRANSPORTATION
SHARE THE ABUNDANCE: SPACE, FOOD
CIVIL PARTICIPATION: JOBS, TASKS & STUFF
MONEY & MARKET SYSTEMS
MESH CONNECTIONS : SERENDIPITY
FUNDmarket survey &
money
SELLMARKETPLACES
CREATEprototype + build
SERVICESMEET&SHAR
E@ physical
spaces
MARKTPLACEWORK & MEETUP
KNOWLEDGE
NETWORKCONNECTIONSwith peopleyouknow UNEXPECTED
REAL TIMEmeeting
RELEVANTpeople
youDON’Tknow.HOTELS
MAKERS
KNOWMADS HOSPITALITY
MACRO ECONOMIC DISRUPTION
“Car sharing in the 10 US key markets appears to be displacing vehicle purchases at a rate of 32 to 1” * (one car-sharing fleet vehicle displacing 32 vehicles that would have otherwise been
purchased)
•The AlixPartners Car Sharing Outlook
“Looking at the evolution of business models in Society30 we will see single companies disappear or become part of ecosystems. And those ecosystems specifically designed and nurtured to respect serendipity will be the winners”.
Ilkka Kakko, Serendipitor at Karostech's Global Operations, in his book Oasis way etc. 2014
WRAP UP
RISE OF THE FREE AGENTS!
“KNOWMADS”
RISE OF MEGA CITIES
CITIES more important than
countries
CROWD COMPANIES
CONNECTED PEOPLEmore powerful than
organizations.
WWW.MYOWNS2M.COM
WWW.THESERENDIPITYMACHINE.COM
WWW.SOCIETY30.COMFree download code:
CNVQEJTJRX
THE BOOK
UNLOCK THE TRANSITION
embrace
transform
denial
resist
zombie
R.I.P.