Embed Size (px)
Citation preview
The All-Business, No-Hype Guide to Social Media Marketing
No Bullshit Social Media Marketing
@edeckers
The All-Business, No-Hype Guide to Social Media Marketing
• You must be human• You must engage• You must join the conversation
What the purists say ...
sxch.husxch.hu
The All-Business, No-Hype Guide to Social Media Marketing
•How to drive business•How to plan strategically•How to measure it
What the purists don’t say ...
Mike Baldwin - Shutterstock.comMike Baldwin - Shutterstock.com
The All-Business, No-Hype Guide to Social Media Marketing
Driving Business
Sara George (Jason's Mom)
The All-Business, No-Hype Guide to Social Media Marketing
Greg Tackett
Driving Business
The All-Business, No-Hype Guide to Social Media Marketing
You can't sellvia social media?
The All-Business, No-Hype Guide to Social Media Marketing
BULLSHIT!
iStockPhoto.comiStockPhoto.com
The All-Business, No-Hype Guide to Social Media Marketing
Finding The B.S.
Jim Olenbush,Austin, TX
The All-Business, No-Hype Guide to Social Media Marketing
You "have to" engage and join
the conversation?
The All-Business, No-Hype Guide to Social Media Marketing
iStockPhoto.comiStockPhoto.com
BULLSHIT!
The All-Business, No-Hype Guide to Social Media Marketing
Finding The B.S.
Fiskateers Roll Call!!
The All-Business, No-Hype Guide to Social Media Marketing
Our customers don't use
social media?
The All-Business, No-Hype Guide to Social Media Marketing
iStockPhoto.comiStockPhoto.com
BULLSHIT!
The All-Business, No-Hype Guide to Social Media Marketing
7 Business Drivers ofSocial Media Marketing
• Enhance branding/marketing• Protect your reputation (crisis
communication)
• Enhance PR• Build community• Improve customer service• Aid research & development• Grow sales & leads
The All-Business, No-Hype Guide to Social Media Marketing
The All-Business, No-Hype Guide to Social Media Marketing
Enhance Branding/Marketing
The All-Business, No-Hype Guide to Social Media Marketing
•Blogs•Facebook•Twitter•LinkedIn•Google+•Pinterest
•SEO•Photos•Videos•Niche networks
•Podcasts
Tactics
The All-Business, No-Hype Guide to Social Media Marketing
Protect Your Reputation
The All-Business, No-Hype Guide to Social Media Marketing
•Google Alerts•ifttt.com•Social Mention•Lithium•SEO•Google+
Tactics
The All-Business, No-Hype Guide to Social Media Marketing
Enhance PR
Matt Callow on Shutterstock.comMatt Callow on Shutterstock.com
The All-Business, No-Hype Guide to Social Media Marketing
•Owned Media• Blogs
• Videos, photos
• Podcasts
•PR Newswire, etc.•Blogger Outreach•Interviews• HARO
• Podcasts
• Internet Radio
Tactics
The All-Business, No-Hype Guide to Social Media Marketing
Build Community
FAIT ICI
The All-Business, No-Hype Guide to Social Media Marketing
•Blogs•Facebook•Twitter•Twellowhood.com
•Foursquare•Google+ Circles
Tactics
The All-Business, No-Hype Guide to Social Media Marketing
Enhance Customer Service
The All-Business, No-Hype Guide to Social Media Marketing
Not Everyone Knows
The All-Business, No-Hype Guide to Social Media Marketing
Tactics
•Blogs•Facebook•LinkedIn•Twitter•TweetDeck•"How can I help?"
The All-Business, No-Hype Guide to Social Media Marketing
Aid R&D
The All-Business, No-Hype Guide to Social Media Marketing
Tactics
•Facebook•YouTube•Flickr/Picasa•Blogs•Contests
The All-Business, No-Hype Guide to Social Media Marketing
Grow Sales
Miss Shirley’sMiss Shirley’s
The All-Business, No-Hype Guide to Social Media Marketing
Tactics
•Mobile Website•Foursquare•fourscore.deepfocus.net
•Yelp•Facebook•Everything We Just Covered
The All-Business, No-Hype Guide to Social Media Marketing
What about ROI?
sxch.husxch.hu
The All-Business, No-Hype Guide to Social Media Marketing
Tactics
•Analytics•Create Campaigns•URL shorteners - Bit.ly
•CRM Software•SalesForce.com
•A calculator
The All-Business, No-Hype Guide to Social Media Marketing
7 Business Drivers ofSocial Media Marketing
• Enhance Branding/Marketing• Protect Your Reputation• Enhance PR• Build Community• Improve Customer Service• Aid Research & Development• Drive Sales & Leads }You can measure
these two in $$$
The All-Business, No-Hype Guide to Social Media Marketing
What about ROI?
What do I get in What do I get in return?return?
Customer Satisfaction Scores
Higher Search Engine Results
New Product Ideas
Lower Cost-Per Lead
Lower Call Center Costs
More Online Media Coverage
More Subscribers
Faster Response Times
Faster Response TimesWebsite
Traffic
Higher Retention Rate
The All-Business, No-Hype Guide to Social Media Marketing
Benefits•Raging Fans•Loyal Defenders•Engaged Customers•Reduced Costs•Increased Awareness•Amaze your friends, impress your family!
The All-Business, No-Hype Guide to Social Media Marketing
Being Social...
Lasse Kristensen on Shutterstock.comLasse Kristensen on Shutterstock.com
The All-Business, No-Hype Guide to Social Media Marketing
...is about relationships
City of PikevilleCity of Pikeville
The All-Business, No-Hype Guide to Social Media Marketing
NoBullshitSocialMedia.com
Jason Falls@JasonFalls
Erik Deckers@edeckers
There’s more where this came from!
