Nontombi Marule

Nontombi Marule

Director: Innovation and Technology

TECHNOLOGY COMMERCIALISATION

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Table of Contents

Innovation Value Chain

Commercialisation Stakeholders

Commercialisation Steps and Gap

Role of Incubation in Technology Commecialisation

New Technology Platforms

3

Innovation Value Chain

Basic and Applied Research /Design and Engineering/ Garage /Grassroot Invention

Technology and Market Validation

Technology Development

Product Development

(market ready)

Small Scale Manufacturing

Market Entry

Market Dev

CONCEPT PHASE DEVELOPMENT PHASE (ASSESSMENT AND DEMONSTRATION) COMMERCIAL PHASE

TRL 1, 2 & 3 TRL 4 TRL 5 & 6 TRL 7 TRL 8 TRL 9

Innovation

Process

Outputs

Proof of Principle

Publications

Proof of Concept

Patents

Prototype Tested PrototypeTechnology TransferProof of Efficacy

Market Ready Product/Service/Process

Reproducible Product/ServiceFunctional Process

Business Start-up and Trading

Business Growth

Technology/Supply Push Demand/Market Pull

4

Stakeholders




Product Development

(market ready)


Market Entry

Market Dev



Technology Transfer

Offices

TVET Colleges

Centres of Excellence (CoE)/Centres of Competence (CoC)

Science Councils

Incubators/Tech StationsLabs ad accreditation bodies

Inventors / Tech developers

SMME’sIndustry

5

Commercialisation Steps

Marketdiversification

Disclosure ofinvention

Market validationMarketing plan




Product Development

(market ready)


Market Entry

Market Dev


Technical activities IP protection activitiesMarketing activitiesBusiness activities


Proof of concept

Technicalfeasibility/lab test

IP protection

application

Licensing /

assigning

Market study and evaluation

IP evaluation

Start-up or existing company

Technologymarketing

IP

app

rova

l

Pro

tect

ion

dec

isio

n

Engineeringprototype

Pre-production prototype (including pilot) Production

Market needs assessment

Productsupport

Marketmonitoring

Ventureassessment

Business plan

Economicfeasibility

Business growth

1

3

4

5

6

7

8

A A7

B3

2

Legend:

DE

CIS

ION

PO

INT

–C

OM

ME

RC

IAL

ISA

TIO

N P

AT

H C

HO

ICE

Start-up

Licensing

Existing company

A1

B

A2

A3

A5

A6

A8

A9

A10

A11

A12

B1

B2

A4

Personal, friends, family and public

fundsVenture capital and financial institutionsPublic funds and angel investors

6

Commercialisation

Environment

Innovation: Patents, inventions, IKS, improved products

Entrepreneurs: ideas to market

Markets for products: local, export competitiveness

Technology: process engineering, design, materials,

control, optimisation

Capital: Friends/Family, Angels, strategic investors,

Public seed, funds/Grants, Venture Capital

Service Providers: skilled workforce, Patent attorneys,

Advisors

Quality Environment: infrastructure, support

structures, legal framework, etc

Private

FundingPublic

Funding

Research CommercialisationDevelopment

7

Commercialisation Gap




Product Development

(market ready)


Market Entry

Market Dev





Ideas Viable Business

Strategic partnerships

Finance intense

High risk

Technology Business Incubation

8

Role of Incubation in the

Commercialisation Process

Marketdiversification

Disclosure ofinvention

Market validationMarketing plan




Product Development

(market ready)


Market Entry

Market Dev


Technical activities IP protection activitiesMarketing activitiesBusiness activities


Proof of concept

Technicalfeasibility/lab test

IP protection

application

Licensing /

assigning


IP evaluation

Start-up or existing company

Technologymarketing

IP

app

rova

l

Pro

tect

ion

dec

isio

n

Engineeringprototype

Pre-production prototype (including pilot) Production

Market needs assessment

Productsupport

Marketmonitoring

Ventureassessment

Business plan

Economicfeasibility

Business growth

1

3

4

5

6

7

8

A A7

B3

2

Legend:

DE

CIS

ION

PO

INT

–C

OM

ME

RC

IAL

ISA

TIO

N P

AT

H C

HO

ICE

Start-up

Licensing

Existing company

A1

B

A2

A3

A5

A6

A8

A9

A10

A11

A12

B1

B2

A4



Technology Business Incubation

9



Product Development

Complete Technical feasibility/lab test instruments

Engineering prototype

Pre-production prototype (including pilot)

Small scale Production

10



Product Development

Target market


Marketing plan

Market validation

11



Product Development

Target market

Venture assessment

Business plan

12



Product Development

Target market

Venture assessment

IP evaluation

IP protection application

Technology marketing

Licensing / assigning

13

the dti Programmes




Product Development

(market ready)


Market Entry

Market Dev



Current Programmes THRIP SPII TVC ISP

New Programmes Techno-Industrial Clusters & Specialised Industrial Facilities

Proposed Incentive

Proposed Activity Gates

Technology Commercialisation Incentive

Prototype Development

Testing and Validation

Product Development Small Scale Manufacturing

Multi-

stakeholder

Programmes

Techno-Industrial Clusters

Specialised Industrial Facilities

Science Parks /CoC/CoE Special Economic Zones

Incubators/FabLabs/Accelerators/Tech Stations

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Science

Councils

Incubator

Platinum Beneficiation Industrial Consortium

Special

Economic

Zones

Established

Enterprise/Industry

SME’s

Pilot Plant

HEI/Research

Institute

COC’s

COE’s

Pharmaceuticals Industrial Consortium

Possible partnerships’ of TIC

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The Cluster Model

Horizontal – agglomeration complimentary and

competing

Vertical – Value chain

III Helix – Tripartite

Anchor firm

CMO

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Conclusion

“I don’t know who discovered water, but it wasn’t a fish”

– Marshall McLuhan

SMME development strategies might be about what they

want to do with the world

and

Commercialisation might be about what the world wants

to do with SMMEs.

Ref: Letlotlo Pohole

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