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PRIMER The hashtag has become almost ubiquitous as the means to connect with an audience – so much so that Facebook was all but forced to adopt them simply to stay relevant with the way we now communicate with brands. By Andy White, Guest Contributor June 23, 2013 Here’s why: It’s all about the second-screen audience. Data from Nielsen’s latest research shows that nearly half of smartphone owners and tablet owners (46 percent and 43 percent, respectively) said they use their devices as second screens while watching TV every day. And nearly half of that activity on tablets is directly related to the shows they’re watching (one-third for smartphone users). Facebook Launches Clickable Hashtags

Social Wendy Group | Owned Media Channel Update | June 2013

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Please enjoy this content collection especially created for the Digital CMO by the team at Social Wendy Group. Social Wendy Group At the Social Wendy Group, we have deep front and backside owned media channel expertise. Huh? In simple English, we have business development expertise on the following social channels: Conversation Channels like LinkedIn, Facebook, Twitter, Google+, and Foursquare; and Content Channels including YouTube, Vimeo, Pinterest, Flickr, and SlideShare. We collaborate with our clients and their teams… typically becoming an extension of them. This allows us to capitalize on their knowledge and create efficiencies in our communication & marketing development processes. This process is at the core of our success- we build what you want and what we envision together. We are talented and intentionally lean. Your team is assembled based on your project/campaign needs, and with what your team or other related resources can already provide. There’s no need to duplicate effort- why not build off current or successful work, and train your current team members in the process. We work with some of the biggest multinational organizations, including 3M Healthcare on Innovative Global Projects. We understand the strategy, technology, and operations needed to create and operationalize global marketing initiatives. Social Frontier™ Here at the Social Wendy Group we are pioneers, dare we say it guides, on the Social Frontier™. Our team readily travels with you to the edge of the digital frontier with our deep social knowledge- that is, what is happening now and what is next. In the Social Frontier™ you will find an easily-consumable set of tools, models, and learnings to translate your digital roadmap to date. And, to provide the seeds of framework for an effective and efficient strategy to navigate the current digital frontier. This is not a comprehensive guide… Our corporate clients and colleagues aren’t looking for textbooks to bring with them on their journey. They are looking for guideposts, like breadcrumbs to validate the unknown path they are simultaneously creating and following. Get more information on the Social Wendy Group at www.socialwendygroup.com and connect with us on Twitter - @socialwendypr

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Page 1: Social Wendy Group | Owned Media Channel Update | June 2013

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The hashtag has become almost ubiquitous as the means to connect with an audience – so much so that Facebook was all but forced to adopt them simply to stay relevant with the way we now communicate with brands. By Andy White, Guest Contributor June 23, 2013

Here’s why: It’s all about the second-screen audience. Data from Nielsen’s latest research shows that nearly half of smartphone owners and tablet owners (46 percent and 43 percent, respectively) said they use their devices as second screens while watching TV every day. And nearly half of that activity on tablets is directly related to the shows they’re watching (one-third for smartphone users).

Facebook Launches Clickable Hashtags

Page 2: Social Wendy Group | Owned Media Channel Update | June 2013

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Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see. • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook (more coming soon!) • Find, follow, and interact with people close to you • Explore trending posts, featured hashtags and editor's picks Vine supports iPhone 3GS and higher. [Vine.co | 6.13]

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Social Wendy Group LLC ©2012-13 | Creative Commons Attribution | www.socialwendygroup.com

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Vine brings Short-form Video to Twitter

Page 3: Social Wendy Group | Owned Media Channel Update | June 2013

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Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera. You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing. [Instagram.com | 6.13]

Social Wendy Group LLC ©2012-13 | Creative Commons Attribution | www.socialwendygroup.com

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