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Off & online campaign

Onitsuka tiger

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Advertising project for Onitsuka Tiger. It includes idea for an app (iTiger), billboard designs, TV Spots and press designs. ESIC Barcelona 2013

Text of Onitsuka tiger

  • 1. Off & online campaign

2. Onitsuka Tiger will make a strong impression FRESH COMFORTABLE ELLEGANT CASUAL COOL & SPORT ARTISAN Product 3. Target Trendsetters Want to make the difference Casuals Bloggers, influencers, young entrepeneurs & business MEN 20-45 years old Women 28-40 years old 4. Benchmarking Munich New Balance Bikkembergs Puma New Designers Converse Bcn Brand 5. Goals Raise notoriety on core target Raise sales 45% in Spain Make a powerful brand cult through Made in Japan concept 6. Concept 7. Strategy Press & TV Billboards Social Media Big Data 8. TV spot 9. Press & Mag Madrid Barcelona store 10. Billboard Madrid Barcelona store 11. Social Media Youtube Origami tuts Zen garden Cobranding Japanese restaurants in Madrid & BCN #mistigeryyo 12. BTL Opening BCN store Press conference Tea ceremony Japanese food Origami Concert The lonely wild 13. Facebook Show us a handmade origami Take it to the store! Win your Onitsuka gift! 14. Mobile MKT Free japanese dinner Bracelet Onitsuka Tiger sneakers Download the app iTiger! Its an augmented reality app where youll have to find tigers And win prizes! Plaza Catalua Paseo de Gracia, 122 15. Budget TV Billboards Press RdP Street MKT Espaa 255.000 CAT 80.000 Espaa 150.000 CAT 90.000 Espaa 95.000 CAT 30.000 CAT 10.000 Espaa 6.000 CAT 6.000 Offline 16. 12.000 60.000 Online APP Social Media Total 801.000 10% fee agency 17.