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Online marketing for business can be a hard art to master if you don't know where to start. this presentation was made at a Deloitte Canberra Business point presentation in Canberra with the aim to get business owners thinking about their own online marketing.
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“We don’t surf the web
anymore – we poke it”
Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Book
Read > Create
Forward > Share
Outbound > Inbound
Online marketing Strategy
Website
Listings
Links
Search Engines
Conversion / Sales
Direct Marketing
Back of house
Content
Conversation
Your online marketing strategy
Talk to your customers online just like you talk
to them offline.
Online marketing is not free – You get what you pay for.
Great design and photography get noticed online
A content management system can prolong life after handover
Put Google to work for you
– List with Google local business
– Get found with google maps
– Promote your business using adwords
– Track your success with Google analytics
– Stay in touch with google alerts
– Optimise your site with Google webmaster tools
Don’t get ripped off with hosting
and domain names
www.mywebname.com.au
Don’t email market from
your inbox
www.Verticalresponse.com www.Campaigmonitor.com
Social media = message + audience
Have a call to action – don’t be an information charity
Web Developer Panel
Steven DeCosta
James Wilson
Ken Ong
