Upload
am100038
View
1.665
Download
2
Embed Size (px)
Citation preview
<Insert Picture Here>
Oracle 商業智慧解決方案商業智慧解決方案商業智慧解決方案商業智慧解決方案
Agenda
• Oracle 商業智慧解決方案
• 商業智慧平台 – Oracle BI Suite EE Plus
• 資料整合功能 – Oracle Data Integrator
• 多維度引擎 – Essbase
• Pre-built績效管理模組 – Oracle BI Applications
• Q & A
Oracle BI Solution是市場領導品牌是市場領導品牌是市場領導品牌是市場領導品牌
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis
of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express
or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.
Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2008” by James Richardson, Kurt Schlegel, Bill Hostmann, Neil McMurchy, 1 February 2008Gartner, Inc., “Magic Quadrant for CPM Suites, 2006 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2007
Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2007” by Donald Feinberg and Mark A. Beyer, 10 October 2007
Magic Quadrant for Business Intelligence
Platforms, 2008
Magic Quadrant for CPM Suites, 2007
Magic Quadrant for Data Warehouse Database
Management Systems, 2007
國際市調報告對國際市調報告對國際市調報告對國際市調報告對Oracle的評價的評價的評價的評價
#1 in BI/Analytic Applications
- IDC
“One of the most comprehensive and innovative BI platforms…”
- Gartner
#1 in DW Tools
- IDC
Oracle BI EE Suite
Oracle BI Applications
Oracle Data Warehousing
Oracle Data Integrator
“Oracle's DBMS-independent data integration strategy..”
- Gartner
Enterprise Performance Management SystemComplete, Integrated, Open
Business Intelligence Foundation
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcessEssbase
Financial Performance Management Applications
Operational BI Applications
Fusion Middleware
Web Office Desktop MobileEmbedded in Applications
Enterprise Performance Management SystemComplete, Integrated, Open
Business Intelligence Foundation
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcessEssbase
Financial Performance Management Applications
Operational BI Applications
Fusion Middleware
Web Office Desktop MobileEmbedded in Applications
PERFORMANCE MANAGEMENT APPLICATIONS
Strategy
Management
Business
Planning
Profitability
Management
FinancialReporting &
Compliance
Enterprise Performance Management SystemComplete, Integrated, Open
Business Intelligence Foundation
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcessEssbase
Financial Performance Management Applications
Operational BI Applications
Fusion Middleware
Web Office Desktop MobileEmbedded in Applications
PERFORMANCE MANAGEMENT APPLICATIONS
Strategy
Management
Business
Planning
Profitability
Management
FinancialReporting &
Compliance
OrderMgmt.
BI APPLICATIONS
SupplyChain
HR FinanceService &Contact
Center
SalesAnalytics
Marketing
Enterprise Performance Management SystemComplete, Integrated, Open
Business Intelligence Foundation
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcessEssbase
Financial Performance Management Applications
Operational BI Applications
Fusion Middleware
Web Office Desktop MobileEmbedded in Applications
PERFORMANCE MANAGEMENT APPLICATIONS
Strategy
Management
Business
Planning
Profitability
Management
FinancialReporting &
Compliance
SalesAnalytics
Marketing OrderMgmt.
BI APPLICATIONS
SupplyChain
HR FinanceService &Contact
Center
BUSINESS INTELLIGENCE FOUNDATION
BI server Interactive
DashboardsAd-Hoc
Analytics
Reporting &
PublishingDisconnected
AnalyticsProactive
AlertsMS Office
Add-inReal Time
Decision
Oracle BI 架構架構架構架構
Siebel CRM
Oracle EBS
PeopleSoftSAP/R3Other
Sources
DataFlowDataFlow
ETL Server(Oracle Data Integrator)
Warehouse, or Reporting Database
< OLAP Server : Essbase
< DW : Oracle DB
< ETL Server : Oracle Data Integrator
BI Server (Oracle BI Suite EE Plus)
Oracle BI Server
Oracle BI Presentation Server
AnswersInteractive
DashboardsPublisher Delivers
InformationAccess
InformationAccess
< BI Server : Oracle BI Suite Enterprise Edition Plus
OLAP
(Essbase)
Agenda
• Oracle 商業智慧解決方案
• 商業智慧平台 – Oracle BI Suite EE Plus
• 資料整合功能 – Oracle Data Integrator
• 多維度引擎 – Essbase
• Pre-built績效管理模組 – Oracle BI Applications
• Q & A
OLTP & ODSSystems
DataWarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Financial PerformanceManagementApplications
InsightPerformance
Action
SetGoals
Plan
Monitor
Analyze
Report
Align
HyperionEssbase
Reporting & Publishing
Financial Reporting
BI Publisher
Interactive Reporting
SQR Production Reporting
Web Analysis
Ad hoc Analysis
ProactiveDetectionand Alerts
Microsoft Office
Interactive Dashboards
Oracle
BI Server Multidimensional Calculation and Integration Engine
Intelligent Caching Services
Enterprise Business Model and Abstraction Layer
Intelligent Request Generation and Optimized Data Access Services
整合性且開放的整合性且開放的整合性且開放的整合性且開放的BI平台平台平台平台Enables Flexibility, Extensibility, Standardization
Oracle BI Suite Enterprise Edition Plus
資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化Single Consistent View and User Self-Sufficiency
Role-based views of the information relevant to the user
Consistent definition of business measures, metrics, calculations
Model once, deploy everywhere
Across any data sources
• User roles, preferences• Simplified view• Logical SQL interface
• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series
• Map Physical Data• Connections• Schema
Presentation Layer
Physical Layer
Semantic Object Layer
資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資料應用層資料應用層資料應用層資料應用層
Physical Layer – “Intelligent Request Generation”Reads in system catalog
Multiple sources
Optimized SQL generation
Regardless of Schema
Function ship to appropriate data
sources/Compensation
DB2Supply Chain DM
TeradataOLAP
OracleERP.
XML DataSource
SQL ServerAcxiom
SiebelOperational
Business Model Layer –“Calculation Engine”
Physical complexity converted
to logical subject areas
Drill-Paths
Complex/Derived Measures
(Level-based, time series,
dimension-specific, nested)
Aggregate/Fragment Aware
資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化商業邏輯模組化商業邏輯模組化商業邏輯模組化商業邏輯模組化
Presentation Layer
Role-based, in context,
personalized presentation – Oracle
Answers
資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化資訊一致性及商業邏輯模組化商業模組呈現層商業模組呈現層商業模組呈現層商業模組呈現層
提供完整的解決方案提供完整的解決方案提供完整的解決方案提供完整的解決方案Designed for Pervasive Intelligence
• Live, intuitive, personalized dashboards
• Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics
• Simple yet powerful intelligence for anyone
Oracle InteractiveDashboards
Oracle Delivers
• Automated detection & alerts for proactive insight
• Content deliver to any device in multiple formats
• Multi-step analysis and analytic workflows
Oracle Answers
• Powerful ad-hoc analysis via 100% Web UI
• Create & modify charts, pivots and dashboards
• True business user self sufficiency via intuitive, simplified business model
互動式互動式互動式互動式 DashboardsRole-Based and Personalized UI
引導式深入分析引導式深入分析引導式深入分析引導式深入分析Dynamic & Event-Driven Analytics Drive the Right Actions
Guided Analytics drives alignment and actions through the organization by
modeling and making accessible discovery and decision-making best practices.
Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context
(parameters) from one dashboard to the next and is easy to configure in OBIEE.
Ad-hoc Analytics即興查詢及製作報表即興查詢及製作報表即興查詢及製作報表即興查詢及製作報表
• Automated analysis, detection, and delivery of intelligence
• Notification on any device and within Dashboards
• Multi-step analysis & workflow
• Author and share alerts
• Self-service subscriptions
即時的訊息提醒即時的訊息提醒即時的訊息提醒即時的訊息提醒Real-Time Proactive Intelligence
Delivers provides constant monitoring, analysis, and notification of problems and
opportunities, across all data sources, tailored for any user on any device.
即時的訊息提醒即時的訊息提醒即時的訊息提醒即時的訊息提醒Real-Time Proactive Intelligence
提供完整的解決方案提供完整的解決方案提供完整的解決方案提供完整的解決方案Designed for Pervasive Intelligence
• True “pixel-perfect” reporting and publishing
• Report layout using familiar tools (e.g. Word, Adobe)
• Single product for all document needs – invoices, checks, financial statements, government forms, etc.
Oracle BI Publisher
Oracle MS Office Plug-in
• Interactive Excel and PowerPoint add-ins
• Enable use of BIEE data, business model, and report catalog within key Office applications
• No fragmentation of data in local spreadsheets
Oracle Disconnected Analytics
• Full analytics for the mobile professional
• Same experience whether offline or connected
• Full and incremental data synchronization enables rapid updates with minimal data set size
BI Publisher High-Fidelity ReportingOne Solution for All Document Needs
�Employee Forms
�Order Forms
�Invoices
�Operational Reports
�Correspondence
�Financial Statements
�Checks
�Purchase Orders
�Labels / Bar Codes
�Collateral
�Government Forms
BI PublisherAuthor, Manage & Deliver to any destination
Layout Templates EDI
EFT
Printer
Fax
WebDAV
e-Commerce
Output Destinations
Oracle, SQL Server
PeopleSoft,SAP, Siebel
Java, C++,Pearl, etc
Data Source
�Word
�Excel
�Acrobat
XSL
Layout Tools
RTF
HTML
Excel
�XML Spy
�JDeveloper
�Scriptura
Web Services
XML
�Multiple document output formats
�Report layouts developed and maintained using familiar desktop applications·
�Reduced costs and complexity by eliminating custom or third party solutions
Oracle Disconnected AnalyticsFull-Featured Disconnected Client
The user experience is identical to the connected user. Dashboard and Answers
functionality will act identically as if the user were connected to the server.
OracleOperational
OracleOracle
DisconnectedDisconnected
DataData
Disconnected Metadata & Report Definitions
Web CatalogPresentationMetadata
• Business ModelDisconnected BI Server • Server Cache
• Calculations
The bottom of every Interactive
Dashboard page has an “Add to
Briefing Book” link that
automatically builds an electronic
briefing book.
Bring along an electronic “Briefing Book” which is a collection of your most important
dashboards. Briefing Books are extremely small and can be delivered daily for
enterprise collaboration.
Briefing Books“Pack & Go” Dashboards
Briefing Books can be:
• Saved
• Carried anywhere
• Emailed / shared
• Presented
• Refreshed / updated
• Distributed automatically via Delivers
Excel PowerPoint
• Native Office 2007-style ribbon & Task Pane based Presentation Catalog
結合結合結合結合Office應用應用應用應用
Ad Hoc Analysis
Formatted Reports
資訊模組化及完整的分析功能資訊模組化及完整的分析功能資訊模組化及完整的分析功能資訊模組化及完整的分析功能“Model once, deploy everywhere”
� Information consistency
� Information availability
� Eliminates data silos
� Increased user adoption
� Greater Leverage in IT
Oracle BI EE Server
Common Enterprise Information Model
Proactive Alerts
Interactive Dashboards
Disconnected Analytics
Microsoft Office
Business Processes
快速導入成果快速導入成果快速導入成果快速導入成果
3½ months: Sales, Service, Marketing Analytics
6 weeks: Exec Team live with Oracle BI EE
12 weeks: 200 users live with Oracle BI EE
100 days: 1,200 users live with Oracle BI EE
9 weeks: Oracle BI EE for sales reporting
10 weeks: Sales Analytics for 1,200 users
3 months: Oracle BI EE for mobile sales team
6 weeks: Oracle BI EE for Credit Risk Group
8 weeks: Order Management Analytics
5 weeks: 120 users live with Oracle BI EE
Agenda
• Oracle 商業智慧解決方案
• 商業智慧平台 – Oracle BI Suite EE Plus
• 資料整合功能 – Oracle Data Integrator
• 多維度引擎 – Essbase
• Pre-built績效管理模組 – Oracle BI Applications
• Q & A
Oracle Data IntegratorBased on Technology Foundation from
Data Movement and Transformation from Multiple Sources to Heterogeneous Targets
D I F F E R E N T I A T O RB E N E F I T
Knowledge ModulesHot-Pluggable4
Declarative CDCReal-time Integration3
Declarative DesignProductivity2
Heterogeneous “E-LT”Best Performance1
Differentiator: E-LT ArchitectureHigh Performance
Transform in Existing RDBMS� High Performance
� Easier to Manage & Lower Cost
Conventional ETL Architecture
Extract LoadTransform
Conventional ETL Architecture
Extract LoadTransformExtractExtract LoadLoadTransformTransform
Next Generation Architecture
“E-LT”“E-LT”
LoadExtractTransform Transform
Next Generation Architecture
“E-LT”“E-LT”
LoadExtractTransform Transform
“E-LT”“E-LT”
LoadExtractTransformTransform TransformTransform
Transform in Separate ETL Server� Poor Performance
� High Costs
Customer Benefits:
Batch Load times went from 63 hours to under 10 minutes
�Proprietary Engine�Proprietary Language
�Leverage RDBMS�Native SQL
Differentiator: Declarative Design
Differentiator: Declarative Design Developer Productivity & MaintainabilityConventional ETL DesignConventional ETL Design
ODI Declarative Design
Define How: Built-in Templates
Define
WhatYou Want
Automatically GenerateDataflow
11 22
ODI Declarative Design
Define How: Built-in Templates
Define
WhatYou Want
Automatically GenerateDataflow
11 22
Define How: Built-in Templates
Define
WhatYou Want
Automatically GenerateDataflow
11 22
Define
WhatYou Want
Automatically GenerateDataflow
11 2211 22
Conventional ETL Design� Specialized skills� Significant development & maintenance
efforts
Declarative Set-based Design� Shorter implementation times
� Significantly reduced learning curve
“ODI is an incredibly powerful development environment. Not only have our development teams increased their productivity by at least 50%, but ODI also helps them to better structure their work, and to produce data interfaces that are better documented and easier to understand.”
Customer Benefits:
� Necessity to define each step of Complex ETL Flow Logic
� Simplified number of steps
� Automatic Data Flow generation
Differentiator: Active Integration Declarative CDCReal-Time Business Intelligence
� Tracking and moving just the changed data
� Declarative set-based mapping
� Ensured Data Consistency
� High efficiency of integration by
reducing the volume of source data processed in the flow
� Reduced implementation time
CDCCDC
• Real Time Synchronisation of Oracle 10g databases
• Low overhead on source system
• On the fly transformations
Customer Benefits:
Differentiator: Knowledge ModulesHot-Pluggable: Modular, Flexible, Extensible
� Tailor to existing best practices
� Reduce cost of ownership
� Library of hot-pluggable templates
� Open and extensible
� Declarative set-based mapping
Customer Benefits:
• New to Sybase IQ Technology• 3 days training• Generated Optimized SQL
without Sybase skills
Energy/Industrial Insurance / Health Retail Other
Communications Finance / Banking Media Services
Oracle Data Integrator Customers
Agenda
• Oracle 商業智慧解決方案
• 商業智慧平台 – Oracle BI Suite EE Plus
• 資料整合功能 – Oracle Data Integrator
• 多維度引擎 – Essbase
• Pre-built績效管理模組 – Oracle BI Applications
• Q & A
報表報表報表報表 分析預測分析預測分析預測分析預測
那些客戶投資成本最多那些客戶投資成本最多那些客戶投資成本最多那些客戶投資成本最多????
這家客戶買了那些產品這家客戶買了那些產品這家客戶買了那些產品這家客戶買了那些產品????
今年第四季的營收預測是多少今年第四季的營收預測是多少今年第四季的營收預測是多少今年第四季的營收預測是多少????
那些客戶對公司獲利最多那些客戶對公司獲利最多那些客戶對公司獲利最多那些客戶對公司獲利最多????
這家客戶下一次最有可能買那些產品這家客戶下一次最有可能買那些產品這家客戶下一次最有可能買那些產品這家客戶下一次最有可能買那些產品????
未來客戶需求減少對公司預測目標有何影響未來客戶需求減少對公司預測目標有何影響未來客戶需求減少對公司預測目標有何影響未來客戶需求減少對公司預測目標有何影響????
一般報表與多維度分析預測的差異一般報表與多維度分析預測的差異一般報表與多維度分析預測的差異一般報表與多維度分析預測的差異
What happened? What if?
多維度分析的最佳選擇多維度分析的最佳選擇多維度分析的最佳選擇多維度分析的最佳選擇Oracle Hyperion Essbase
• 可連接多種資料來源• What-if預測分析及計算• 多維度分析成本分攤• 可提供多人同時讀及寫功能
• 回寫機制• 提供財務分析及計算• 名列十大科技發明
Essbase:
The multi-dimensional database technology that put online analytical processing (OLAP) on the business
intelligence map. … it spurred the creation of scores of rival OLAP products - and billions of OLAP cubes.
Information Age magazineAugust 2005
Oracle Hyperion Essbase名列十大科技發明名列十大科技發明名列十大科技發明名列十大科技發明
Essbase – 不只有多維度分析不只有多維度分析不只有多維度分析不只有多維度分析
AggregationAggregation
RankingRanking
Time SeriesTime Series
Moving AverageMoving Average
PeriodPeriod--overover--PeriodPeriod
ModelingModeling
ForecastingForecasting
AllocationAllocation
Financial CalculationsFinancial Calculations
WhatWhat--ifif
Essbase - Market Leading Technology Analytic Services
• 任意的多維度切割、樞紐、查詢、合併、分攤、模擬、子Cube巢狀查詢與計算
• 支援多處理器的多執行緒與平行計算引擎
• 內建企業等級的叢集服務 (Cluster) -High Availability
• 連線池緩衝機制 (Connection Pooling)
• 容錯移轉機制 (Fail-Over)
• 負載平衡機制 (Load Balance)
• 針對不同應用,可彈性選擇且共存的資料儲存方式(MOLAP、ROLAP、HOLAP)
• 與資料獨立隔開、完整且獨立執行的計算腳本擴充功能
• 可被回寫與重新架構、且不用重組與再計算的結構使得BPM中的Modeling與Planning應用更容易
• Cell level的權限控管機制
• 內建Hybrid與Drill-Through,直接透通至即時資料
• 跨所有的平台 – NT/2000, Unix(AIX,Solaris,UX), Linux, OS/390, AS/400
• Aggregations
• Attributes
• Boolean Logic
• Cross Dimensional Calculations
• Currency Conversion
• Custom Functions/Macros
• Stored Procedures
• Financial Intelligence
• Trigger
• Allocation
• Forecasting & Trend
• Data Mining (6種演算法內建)
• Matrix Calculations
• Member Set/Time Balance
• Multi-User Write
• Relationship
• Statistical
• Time Series Intelligence
內建超過內建超過內建超過內建超過250種計算函數種計算函數種計算函數種計算函數,,,,遠遠超過市面上遠遠超過市面上遠遠超過市面上遠遠超過市面上其它其它其它其它DW&OLAP 解決方案解決方案解決方案解決方案
Powerful Analytic Functionality – over 250 Functions
整合整合整合整合Office應用應用應用應用Smart View
酷炫的分析介面酷炫的分析介面酷炫的分析介面酷炫的分析介面
Visual Explorer is not just a slick way to visualize, it’s a slick way to visually analyze.
Wayne Eckerson, Industry Analyst, TDWI
Scalability
Analytic Scalability
International RectifierCollaborative demand planning
•Sales Trending & Forecasting •Manufacturing Capacity & Mix•Marketing Analysis•Customer & Product Profitability•Capital Budgeting•Financial Reporting & Analysis
Reduced inventory costs and increased revenue through improved forecasting
Data ScalabilityData Scalability
Ontario Ministry of TransportationOver 100GB and 39 dimensions providing 14 years of history
•230,000 Collisions•250,000 Sections of Highway•450,000 Vehicles with 22 Attributes•185,000 Persons Injured with 18 Attributes
Lower fatality rates through improved insight of factors influencing accidents
Ontario Ministry of TransportationOver 100GB and 39 dimensions providing 14 years of history
•230,000 Collisions•250,000 Sections of Highway•450,000 Vehicles with 22 Attributes•185,000 Persons Injured with 18 Attributes
Lower fatality rates through improved insight of factors influencing accidents
Maintenance ScalabilityMaintenance Scalability
DaimlerChryslerProcess automation using UNIX shell scripts,AutoSys jobs, and Tivoli TME 10 monitoring
•45 databases on 4 physical servers•Server and application log monitoring•Nightly updates and calculations•Back up and recovery
Reduced administration costs and improved application availability
DaimlerChryslerProcess automation using UNIX shell scripts,AutoSys jobs, and Tivoli TME 10 monitoring
•45 databases on 4 physical servers•Server and application log monitoring•Nightly updates and calculations•Back up and recovery
Reduced administration costs and improved application availability
User ScalabilityUser Scalability
NTT DoCoMo30,000 users across 37 BUs & 172 offices
• Mobile Phone Sales • Customer Billings• Assets, Contracts, Purchasing & Logistics• Human Resources• Finance - P/L, C/F, B/S, Virtual Close
Real time visibility
NTT DoCoMo30,000 users across 37 BUs & 172 offices
• Mobile Phone Sales • Customer Billings• Assets, Contracts, Purchasing & Logistics• Human Resources• Finance - P/L, C/F, B/S, Virtual Close
Real time visibility
BIEE Plus整合整合整合整合Hyperion Essbase
BIEE Plus整合整合整合整合Hyperion Essbase報表呈現報表呈現報表呈現報表呈現
Essbase使用客戶使用客戶使用客戶使用客戶
Agenda
• Oracle 商業智慧解決方案
• 商業智慧平台 – Oracle BI Suite EE Plus
• 資料整合功能 – Oracle Data Integrator
• 多維度引擎 – Essbase
• Pre-built績效管理模組 – Oracle BI Applications
• Q & A
BI在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色在企業各業務領域都是扮演重要的角色
Sales Analytics
Marketing Analytics
Service & Contact Center Analytics
Optimize service processes, reduce costs, retain and
grow customers
Improve pipeline
visibility, forecast accuracy and sales
effectiveness
Optimize campaign
execution, results, and ROI
Financial Analytics
HR Analytics
Supply Chain Analytics
Optimize supplier sourcing, supplier performance, and
inventory levels
Always understand financial condition
and drivers of cost and profitability
Retain talent, manage comp costs, increase
productivity
…....但少有企業能做到理想中的但少有企業能做到理想中的但少有企業能做到理想中的但少有企業能做到理想中的BI. . . . 為什麼為什麼為什麼為什麼????
How do I proactively manage risks of my receivables portfolio?
How does supplier performance impact customer satisfaction and revenue?
Se
rvic
e
Se
rvic
e
Customers
Sa
les
Sa
les
Ma
rke
tin
gM
ark
eti
ng
Dis
trib
uti
on
Dis
trib
uti
on
Fin
an
ce
Fin
an
ce
HR
/ W
ork
forc
eH
R /
Wo
rkfo
rce
Op
era
tio
ns
Op
era
tio
ns
Pro
cu
rem
en
tP
roc
ure
me
nt
Customers
Customers
Suppliers
Suppliers
Suppliers
很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統很多重要的分析資訊是來自各部門及不同的系統
How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?
往往往往往往往往BI的導入是需要很多的努力及代價的導入是需要很多的努力及代價的導入是需要很多的努力及代價的導入是需要很多的努力及代價
License an ETL tool to move data from operational systemsto this DW
License interactive user access tools
License / create information delivery tools
Research / understand analytic needs of each user community
Set up user security & visibility rules
Perform QA & performance testing
Manage on-going changes/upgrades
Develop detailed understanding of operational data sources
Build ETL programs for every data source
Build analytics for each audience
Design a data warehouse by subject area
License an ETL tool to move data from operational systemsto this DW
License interactive user access tools
License / create information delivery tools
These steps require multiple different BI and DW technology
INVESTMENTS
Develop detailed understanding of operational data sources
Build ETL programs for every data source
Build analytics for each audience
Design a data warehouse by subject area
These steps require IT or BI staff
resources with specialized SKILLS
These steps take TIME to understand
and perfect as knowledge of best
practices is learned
Research / understand analytic needs of each user community
Set up user security & visibility rules
Perform QA & performance testing
Manage on-going changes/upgrades
Oracle BI Applications 預建模組預建模組預建模組預建模組Single or Multi-source Analytic Apps Built on OBIEE
Oracle BI Suite EE
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
WebServices
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain
FinancialsHuman
Resources
PackagedETL Maps
UniversalAdapters
IVR, ACD, CTIHyperionMS Excel
Other Data Sources
DW Schema
Oracle BI Applications
Oracle BI ApplicationsComplete, Prebuilt, Best Practice BI Solutions
Travel& Trans
Travel& TransAutoAuto Comms
& Media
Comms& Media
ComplexMfg
ComplexMfg
ConsumerSector
ConsumerSector EnergyEnergy Financial
Services
FinancialServices
HighTech
HighTech
Insurance& Health
Insurance& Health
LifeSciences
LifeSciences
Public Sector
Public Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain
FinancialsHuman
Resources
PipelineAnalysis
TriangulatedForecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle TimeAnalysis
Lead Conversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer& Product
Profitability
P&L Analysis
ExpenseManagement
Cash FlowAnalysis
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle TimeAnalysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
分析流程分析流程分析流程分析流程 – Financial Analytics
Business Objectives /
Issues
GainInsights
Take ActionTarget collection efforts to reduce overdue balances
Drill toOverdue Invoice Detail
Who are the Customersand Collectors?
How long is the underlying Overdue
Balance pending?
Is Overdue Balancestrending up?
Is DSO on target?
Maximize Cash Flow
Drill toDue Balances by Region
What is the aging ofDue Balances?
Are Payment Termsin compliance?
Is DPO on target?
• Business Function:Receivables
• Role:Director, Credits & Collections
• Objectives:
• 1) Maximize Cash Flow
• 2) Control Risk of
Receivables Portfolio
分析流程分析流程分析流程分析流程 – Financial Analytics
Business Objectives /
Issues
GainInsights
Take ActionTarget collection efforts to reduce overdue balances
Drill toOverdue Invoice Detail
Who are the Customers?
How long is the underlying Overdue
Balance pending?
Is Overdue Balancestrending up?
Is DSO on target?
Maximize Cash Flow
Drill to
Deta
il
Build from Scratchwith Traditional BI Tools
Oracle BI Applications
Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
Prebuilt DW design, adapts to your EDW
Role-based dashboards and thousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Oracle BI Applicationssolutions approach:
• Faster time to value
• Lower TCO• Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Oracle BI Applications對企業的效益對企業的效益對企業的效益對企業的效益
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
4 months from decision to live for 1200 usersPharma Analytics
Live in 100 days, 6500 usersSales and Marketing Analytics
“Having had experience of Siebel Business
Analytics, I can vouch that it can be deployed as rapidly as they claim...It is a
product that really delivers.”
Deployed to 3000+ users in 3 months
Sales Analytics
快速導入快速導入快速導入快速導入 提升競爭力提升競爭力提升競爭力提升競爭力
Media / Energy Aero / Industrial Insurance / Health Life Sciences Other
Communications Automotive Finance / Banking Consumer Goods High Tech
Oracle Business Intelligence CustomersBusiness Analytic Tools and Applications – Select References
BI市場的領導者市場的領導者市場的領導者市場的領導者
Business Analytics Tools
Analytic Applications (Total)
CRM Analytic Applications
Data Warehousing Tools
#1
#1
#1
#1Financial and BPM Analytic Applications
#1
Business Analytics (Total BI/DW tools + apps) #1
Source: IDC; includes Hyperion
Market SegmentMarket Segment Oracle PositionOracle Position