Samsung Group

Tống Trần Thanh Phương (Leader)

Trần Hữu Minh Quân

Cao Đăng Khoa

Phạm Châu Bảo Khoa

Trương Trần Ngọc Son

Positive:

- Keeping in touch with others despite of geographic distance.

- Sharing emotion easier and faster.

Negative:

- Losing communication skills.

- Losing effectiveness in conversation.

- Losing connections between family, friends.

Changes purchasing power

Buying through SNS

Word of mouth in SNS

On Foursquare

Co-Branded

Adding Utility

On Facebook

“Log-out ads aren’t available as a stand-alone purchase but are

bundled with premium home-page ads that users see on their

news feeds. The one-day ask to own the log-out page in the U.S.

was $550,000 for home-page ads, plus $160,000 for the log-out

inventory.”

Esteban Contreras – Samsung USA Social Media Marketing

Manager

Samsung Hub

Failing in organize the Gratitude credibility program.

Samsung Facebook page counterfeit and fake

promotions

Selling product with higher price than other countries

Bad complaints on forum

Using feedback to improve.

Quickly rely to consumer.

Correcting the bias information.

Changing staff’s attitude.

Improving quality of warranty service

Example 1:

Example 2: The defamation between HTC and Samsung on

Twitter:

A branch of Samsung in the UK posted on Twitter page a

message: "Four is always better than one

HTC in England has answered: “Plastic is not fantastic, my

friend”

YouTube promises will become a new tendency for

social media marketing

Making comedy videos on YouTube

The most effective, the fastest way in social media

marketing

Thanks for your attention!