SCN overview SAPPHIRE 2010

SAP Community NetworkSAP’s Professional Social NetworkExplore, Engage, Innovate

May, 2010

© SAP AG 2010. All rights reserved. / Page 2

Explosive growth in dissemination of information overwhelms teams

Exponential rate of change

Fewer resources: Pressure to reduce costs and save time

Fragmentation: Sources of information are user generated , now from a multitude of sources

Globalization: Economies, societies, and cultures are integrated

Complex world

It’s Hard for Organizations to Adapt in Today’s Complex and Ever-Changing World

110 1001110 1011

101 0111

110 1001

a × 10b


Companies are Looking for Ways to Connect with Others to Leverage Collective Wisdom

Stay connected with others to find answers

Find better, proven solutions by asking others in similar environments

Join together to build a knowledge base


SAP Community Network Helps Companies to Manage Complexity and Tap into Collective Wisdom

SAP Community Network, SAP’s professional social network, provides orchestrated connections to our community of SAP customers, partners, employees and experts. It delivers an unparalleled depth and breadth of knowledge about SAP solutions and services, in a collaborative environment, that encourages innovation and best-run business practices.

EngageEngageconnect

participate

converse

people-to-people

collaborate

ask

rate

evaluate

comment

share

solve

InnovateInnovateimplement

operate

optimize

adopt

best practicecustomize

gain insight

Code Exchange

Idea Place

create

extend solution

Find partner solutions

What is the SAP Community Network?

ExploreExplore join

consumediscoverlearn

subscribe

find

use

follow

search


SAP Community Network Team ExcelsRecognized Experts in Community Building

“[SAP] launched a … space consisting of forums, wikis.. and blogs targeting a diverse set of … participants…SAP realized that collaboration among participants was essential, and it designed these creation spaces to encourage peer-to-peer interactions results have been impressive, not only in the scale of the creation space but in learning and performance improvements it has produced.”

John Hagel III, John Seeley Brown, Lang DavisonThe Power of Pull, April 2010

“

“

SAP Community Network… may be the most extensive use to date of social media by a corporation.”

Richard AdlerLeveraging the Talent-Driven Organization, The Aspen Institute, March 2010

“

SAP has elevated its community development into an entire practice…it allows the most dedicated members of its community direct access to senior management to provide feedback on products, services, and strategy. This is the best way to stay customer-focused and relevant in a rapidly changing competitive environment.”

Chris Andrews Four Components of Successful Innovation, Forrester, April 2009

“

SAP ranks in the top ten of “the world's most valuable brands based on how they leverage social media to interact with customers.”

Charlene Li The World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009


Communities: Diverse Audiences, Actively EngagedAlways On Communication, Orchestrated by SAP

~ 2 million members

> 200 countries and territories

~ 30,000 new members / month

Members

~ 1 million unique visitors / month

> 29 million total visits in 2009

~ 20 million pages viewed / month

Traffic

> 200,000 have contributed

> 70,000 in last year

> 5,000 bloggers

Contributors

~ 6,000 posts / day in 350+ forums

> 1.5 million topic threads

> 7 million total messages

Momentum

Developers and IT Pros

Professors and StudentsBusiness Insight Specialists

Business Process Experts


Communities Provide Deep, Broad ResourcesBest Practices, Thought Leadership and Training

Downloads and Tools Collaboration Skills Development Content Marketplace


Communities Enable Collaborative InnovationIdea Place and Code Exchange Invite Contributions Leading to Innovation

Community-hosted public channel for participating in innovation at SAP Submit ideas

Discuss others’ ideas

Vote for your favorite ideas

Connect with the teams that build SAP products, solutions or services

Participants can influence the Future of SAP Products, Solutions and Services

Idea Place hosted by SAP

Community-led code sharing and development projects at SAP Tightly integrated into community user experience

Customers can find solutions addressing their niche requirements

Addresses non-differentiating SAP technology like sample and test-data

Code Exchange hosted by SAP


Expand and Deliver the “Whole” Solution

Enhance Customer Intimacy

Empower the Partner

SAP EcoHub “Inside”

SAP EcoHubOnline Solution Marketplace for SAP Customers

Discover Evaluate BuySAP and SAP Ecosystem: Software | Services | Content | Technology

Community Powered Enterprise Solution Marketplace: SAP EcoHub


Organizations Who Engage in SAP Community Network Drive Better Results

Speed – accelerate execution through access to technologies, models, and a network of experts

Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions

Impact – drive higher quality and better business results by leveraging the community and known best practices

Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective


Standard Bank is using SDN enterprise service use cases to ensure accuracy and shorten cycles.

“ Project resources together with the SAP Community Network are proving paramount to us realizing our vision. We were able to capitalize on the content and lessons learned on SCN to significantly shorten our learning curve and development lifecycles.”

Phillip ParkinsonIntegration Developer

Standard Bank

Colgate Palmolive saved 10% to 20% of project time using the SAP Communities as a resource.

“ SCN has been a very helpful resource for many questions that we encountered during the development phase of our SAP implementation; easily saving us 10-20% of overall project time. Finding a similar solution ourselves might have taken an extra 2-3 weeks, in some cases.”

Faisal MehmoodBusiness Process Analyst

Colgate Palmolive

Customers Gain Speed, Clarity and InsightDirect Access to Best Practices

Hamelin learned from trusted sources what worked and didn’t, leading to informed decisions and successful implementation.

“ We wanted technical information, step-by-step instructions on how to get [SAP BusinessObjects solutions and SAP ERP] to work together. The SAP BusinessObjects community gave us what we needed to implement the software successfully.”

Jean-Marc ViallatteManaging Director

Hamelin


SAP Community Network – Three Simple StepsLeverage the Communities in Your Organization

Explore Join the community, search for the resources you need, learn how to use the site to benefit your team

EngageConnect to build YOUR network, collaborate with peers, share your knowledge to “give back” and grow your reputation

InnovateAdopt best practices, optimize your landscape, visit Code Exchange and Idea Place for innovative discourse


Questions


Thank you!