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Are you frustrated with your marketing or advertising agency because they "don't get" social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Join Jason Falls of Doe-Anderson and Mike Lewis of Awareness on Wednesday June 24 at 2PM ET for a complimentary webinar that will discuss the successes and failures of social media within marketing agencies. During this session you will learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency. Agencies will benefit by understanding their client's concerns around social media as well as learn innovative strategies and approaches to social media that have been proven successful for several large brands. This session will feature case studies and well as actionable tips and tricks you can put to use immediately.
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Social Media:My Agency Doesn’t Get It...Who Does?
Presenter:Jason Falls@JasonFallsVP Director of Interactive and Online, Doe-Anderson
Moderator:Mike Lewis@bostonmikeVP of Marketing, Awareness, Inc.
Presenter:Jason Falls@JasonFallsVP Director of Interactive and Online, Doe-Anderson
Moderator:Mike Lewis@bostonmikeVP of Marketing, Awareness, Inc.
Social Media
My Agency Doesn’t Get It.Who Does?
Jason Falls | Doe-AndersonAwarenessWebinar
June 24, 2009
Companies Are Leveraging Social Media
Dell $2MM+ in sales via Twitter Marriott $5MM in reservations from corporate blog Southwest Airlines engaging fans via blogs Sony uses several community platforms to better
segment customers for efficient targeting Joffrey's Coffee developed new flavor via bloggers
feedback Martell Home Builders solved major flaw in
contracting business
Most Traditional Agencies Don’t Get It
Social media is the antithesis of advertising
Dialogue is lost on classically trained marketers
Interactive folks aren't normally creatives
Creatives think print, outdoor, TV
Interactive is still an "oh yeah" add-on
Client services are seldom taught web first
So Where Do You Turn?
Agencies Who Claim To Have It But Don't
Agencies Who Have It But Don't Get It
Independent Consultants Who No One Can Understand
Agencies Who Get It
Image: Dieaugenweide from Shutterstock.com. Used with permission
How Can You Tell Them Apart?
Google Them- Are They Walking The Walk?
Is Staff Recognized In The Social Media Space?
Do They Have Case Studies?
Is There Strategic Focus Behind Recommendations?
Are they honest with you about peripheral services (Mobile, Community Platforms, Apps, etc.)
Some Questions For Your Potential Partners
How is your agency leveraging social media?
Who does strategy and who executes?
What role will we have in social media execution?
Illustrate the business case for social media and my brand.
What social media mistakes have you made and what did you learn?
If You Aren’t Happy With Their Answers
Jason FallsVP, Director of Interactive
& On-Line Communications
Doe-AndersonLouisville, Ky.
Twitter: @JasonFalls
O: 502.815.3257
www.socialmediaexplorer.com
Theme images from SXCH.HU and ShutterStock.com
Upcoming Sessions from Awareness
• Brian Solis – July 16Brian Solis – July 16thth
• Adam Broitman – July 30Adam Broitman – July 30thth
• Mike Volpe – August 13Mike Volpe – August 13thth
• Chris Brogan – August 27Chris Brogan – August 27thth
• Larry Weber – September 10thLarry Weber – September 10th
Register at awarenessnetworks.comRegister at awarenessnetworks.com
Jason [email protected]
Twitter: @JasonFallsO: 502.815.3257
www.socialmediaexplorer.com
Mike [email protected]
Twitter: @BostonMikeC: 781.308.3572
http://blog.socialepisodes.com
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