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What is The Base Project?
Chris + Doug’s Story
What is a social enterprise?
Brands affecting change
Why do our fans love us?
Challenge: BudgetAddressing the challenge:
• having a great story• empowering our advocates • strategic partnerships
Challenge: EducationAddressing the challenge:
• keeping it simple• starting with the question “what is it made of?”• using familiar terms and phraseology
Challenge: BrandingAddressing the challenge:
• having a unique product• repeatedly sharing our story• through social media
Q&AAny questions?