1: Why do I need my webpages to be on page 1 of Google? 2: Which of my preferred keywords (search terms) can my webpages achieve page 1 positioning? 3: How do we achieve page 1 positioning on Google for those keywords?

David Viniker

2

Why Google?80% searches in UK are with Google

95% go to Page1 Only

http://chitika.com/insights/2010/the-value-of-google-result-positioning

1

New #1 – PR0 Observation for Scientific Evaluation

2

10/04/2023 4

The best web pages and websiteswill have most backlinks – links from

Authoritative websites Larry PAGE

PageRank Its got his name on it.

PageRank – not Page – not ranking of page

PageRank is non-keyword specific authorityLog. Scale

10/04/2023 5Science

Link Power

‘Website’ not on page!

6,730,000,000 Other results

#5

Keyword = ‘website’

Links

PageRank Debate

• On Page Scores – Poor• Few incoming links• PageRank 0

PageRank Debate

• HomePage PageRank 8• HomePage PageRank is top factor!

Web Page

HomePage PageRankTop Factor

Combine PR and HPR Technique

Popularity

Popular domains like Wikipedia.org tend to rank for everything. This is because they have an enormous amount of domain popularity.

Modern search engines rank pages by a combination of domain popularity and page popularity.

Danny Dover (previous lead for SEOMoz)Page 8

Evidence Based

Medicine

July 9th, 2013

Domain Authority #1

PlacesBoost to HomePage PageRank –

HomePages

10/04/2023 13http://www.pagerank-explained.com/2013%205%20K%20study%20CPR%20-%205%20analyses%202010%20-13.pdf

Jan 2013 Dec 2010

REPUTATION(Popularity)(Authority)

RELEVANCE

On-Page

Webpage

Website

Anchor TextLinks

Top Positioning

3ON PAGE

OPTIMISATION

KEYWORDS ON PAGE

IN PAGE TITLE

H1 TAGS

REPUTATION(Popularity)(Authority)

Link Acquisition

Off Page SEO

• Fresh Articles• Good Quality• Content Rich• High Authority Blogs or Websites• In Context Backlinks• Avoid NoFollow

> Gradually acquire authority > Your Website