View
92
Download
0
Embed Size (px)
Citation preview
What is Marketing
What do you think marketing managers do? Make a list of as many marketing tasks as you can from this case study.
Explain why McDonald’s is changing its food menu.
Do you think it will be easy to change the company’s ‘brand image’? Explain your answer.
Why are ‘researching customer wants’ and promotion important to firms such as McDonald’s and Burger King?