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COMM 202tutorial 6: LinkedIn
resume / CL submission• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)o secondly to COOL (this is how you will receive an interview
for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
where are we at?Week 8 Week 12
• tutorial: LinkedIn/networking
Week 9 Week 11
• tutorial: event networking/ informational interview
• resume and cover letter due
• networking event (March 10th 6-8PM)
• lecture: interview prep
• have informational interview date/time confirmed
• tutorial: interview questions
• interview stream due
Week 10
• lecture: informational interview
• networking reflection due
agenda• TA feedback• LinkedIn profiles• networking event• action items
TA feedback
TA feedback• start
o individual feedbacko personal examples
• stopo emodules o going too fast
• continueo nice slideso weekly emailo structure of classo peer evaluation
LinkedIn Profiles
LinkedIn versus resume• LinkedIn is social!
o be personable, speak in first person, show your personalityo follow influencers, share articles, engage with the community
through posts and updates – the more you engage the more likely people will find your profile.
• LinkedIn is all about you!o your profile is tailored to your professional brand more so
than to a companyo include broader experiences, projects, skills, and interests in a
variety of formats
before we startturn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your profile under “Who’s Viewed
your Profile?”
2. Attention Grabbing Headline
1. Professional Headshot 3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
key elements of
a profile
professional-looking headshot• reasonably close-
up (from the shoulders up)
• high quality, good lighting, looks like you!
headline• it is your 120
character hook• should be about
what you do• be memorable and
enticing people to look at your profile
headline
headline
summary• 2,000 characters to summarize your background and future
goals
summary
summary• speak in the first person• keep it visually organized using bullet points• what you can write about:
o education (your current job): what you do, your specialization, why you chose it
o other involvements: what you do outside of class, why you like ito what makes you - you: personal work style / important character
traitso your aspirations: your goals and intended professional patho finish off with your contact info, invite them to connect or email you
other components• experiences
o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video
projects, presentations, photography…)
• educationo join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components• projects
o list academic or extra-curricular projects as you see fit• skills
o searchable, so aim for brand-specific not generic• influencers
o follow your idols! Helps others to see who inspires you
resume to LinkedIn
getting recommendations• stronger than Endorsements “Likes”
• adds credibility to accomplishments and experiences
• ask for one!
getting recommendations
groups and publishing• having a profile is step 1, using LinkedIn is what will get you noticed.
The more active you are on the site the more likely your profile will be seen by potential employers
• join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.
best practices• request to connect once you have met them in person (where possible)• personalize your connection request• keep it friendly and professional• share something memorable from
your conversation• be brief• include a call to action if you’d
like to meet again
adding connectionstoo
generic
personal & professional
too casual
networking event
networking eventSAVE THE DATE!Thursday, March10th from 6:00pm-8:00pm @ CPA Hall
• alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students
• excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!
networking reflectionreflection paper due Monday, March 14th
• your goals in attending the event o what is your purpose in going? o define SMART goals beforehand – how will you define the success of your
evening?
• how did you prepare for the event (research potential delegates)o what was it about these people that motivated you wanting to talk to
them?
• conversation summaries• reflection of the lessons learned• action steps to build relationship
researching contacts• check out the delegate info on the course blog
• skim the LinkedIn profiles of delegates you’d like to speak too note any interesting topicso hone in on similar experiences or shared groupso think about questions to ask
• during the event, be interested without being creepy!
dress to impress, dress for success
for ladies• for ladies:
o dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!)
o blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops)
o flats or low heels
for guys• for guys:
o dress pants, nice khakis, or dark denim
o collared shirt (patterned or plaid is fine!), jacket if you like
o dress shoes or loafers
resume / CL submission• you will submit your documents TWICE
o once to Turnitin.com for marking (by 1:59pm)o secondly to COOL (this is how you will receive an interview
for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)
• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter
action items• resume & cover letter is due on March 8th @ 2:00PM via
Turnitino submit through COOL and Turnitin
• networking event on March 10th, 2016o from 6-8PM in CPA Hall
• office hours!
Puppy of the week!