“I‘m young, healthy and life is great.

I live hard and party even harder. Even if I‘m

aware of our family genetic

predispositions to some diseases

I’m YOUNG so why to make a fuss about it.“

Honza (22), University student

CHANGING THE MINDSET:

Overcome young people’s apathy that their current lifestyle won’t affect them and

get them think that the health threat is relevant to them.

MINDSET BEHAVIOUR

Young people live fast and don't listen

to their bodies.

But what they are doing all the time -

they listen to music.

We want young people to perceive their inner body by listening to their personal BEATS so get them think about their heart and consequences

of their lifestyle to the whole body.

We will give them a unique tool to listen to their body and experience its rhythm,

which would help them to optimize their lifestyle tempo in a fun and exceptional way.

is the umbrella platform which is currently focusing on HEART.

#ListenToYourBeat

Loono - Listen to your body

Connecting existing behavior with existing technology

#listentoyourbeat

+

THE MOST POPULAR APP FOR LISTENING TO MUSIC

EXISTING HEARTBEAT MEASURING APPS

GENERATED SOUND + MUSIC MATCHING

#listentoyourbeat

NOTIFICATION ON SPOTIFY TO LISTEN TO YOUR BEAT

PLACE THE PAD OF YOUR FINGER OVER YOUR PHONE'S CAMERA TO

TRANSMIT YOUR HEARTBEAT FREQUENCY

LISTEN TO YOUR HEART BEAT AND PLAY THE MUSIC CORRESPONDING

TO YOUR CURRENT MODE

USING SMALL RECIPROCATION NUDGES PERSONALIZED (VOICE) MESSAGES

INSTEAD OF COMMERCIALS IN ORDER TO MAKE THE POTENTIAL THREATS TRULY

RELEVANT

#listentoyourbeat Hey! Oh, that‘s great that you went running today, right? But if you are just sitting behind your desk, you should better calm down and check this playlist…

You are really going through tough times lately, right? Or if you are just lazing lately, it‘s probably time to get up and check this playlist…

AMPLIFICATION

Influencers -

musicians/ artists

(e.g. Kryštof –

Srdcebeat,…),

bloggers,… in order

to fix their behavior

AMPLIFICATION Presence in

lifestyle magazines + our own blog

Communication matrix

AMBASSA DORS

PR EVENTS SOCIAL MEDIA

WEBSITES WORKSHOPS

LECTURES

EDUTAINMENT

Summer festivals

21.9. event

Listen to your beat

SHARING

the heartbeat,

mixed songs and

experiences

from events

#listentoyourbeat

LOONO.CZ Umbrella platform Listen to your body

for all of the activities connected

with prevention

EDUCATION workshops in order to teach people to

perceive their body and prevent it

TIMING: start in Q3 2016 ; active also in 2017

BUDGET: barter with partners