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ANTON RAZUMOV [email protected] +91 981 879 05 08
SUMMARY A Managerial Professional with strengths in Brand & Digital Marketing, Web-‐based startups, Analysis, UX/UI, Graphic & Video design. Mid-‐term career objective is to obtain a management position, which allows me to apply innovative strategies, provide project leadership and work within professional team. SPECIALTIES
-‐ Digital Marketing (incl. E-‐commerce, SEO, Social Media) -‐ Analytics & Insights (inc. UX/UI analysis & controlling, Google Analytics, FB Insights management) -‐ Strategic Marketing (incl. Portfolio management, Brand Marketing) -‐ Graphic & Video Design (incl. mockups/prototypes, Web/HTML developing, motion design, 3D effects)
PROFESSIONAL EXPERIENCE Digital Marketing & UX/UI manager at NOGLE TECHNOLOGIES
New Delhi, India July 2012 – December 2012 Responsible for driving users engagement in www.floost.com (content discovery platform that helps users build a community around interests) as well as leading Facebook marketing campaigns (incl. mailers): -‐ Web Analytics (Google Analytics, MixPanel, CrazyEgg, Facebook Insight management) -‐ UX/UI analysis & controlling (retention, activity, behavior, conversion funnel, identification of problems) -‐ Contextual user experience (Mailers, On-‐screen communication) -‐ Video production & copywriting (design, motion production, text/script) Project Manager at YOUTUBE
Moscow/Saint-‐Petersburg, Russian Federation August 2011 – June 2012 Responsible for driving engagement across businesses externally to drive growth, especially last assignment leading digital campaigns (incl. viral non-‐standart) from brief to final implementation for clients. -‐ Increased an effectiveness of all startups' projects in 3 months that reflected on two RU-‐net awards as BEST digital/interactive project of Year 2011 and acquired by YouTube Russia (Google Inc.) -‐ Created concept & digital strategy for several owned media channels of the group of youth bloggers that resulted in over 15 000 unique users daily, 270 000+ subscribes per each channel/media -‐ Made viral campaign for National Youth Program that gained over 5 000 000 views in one month Brand Manager at PROCTER & GAMBLE
Moscow, Russian Federation September 2010 – July 2011 Responsible for premium brand development and effective planning of marketing budget. Lead internal multifunctional team (trade marketing, finance, planning & logistic, research, media & PR) and a team of external partners (creative & PR agencies). -‐ Implemented marketing strengthening plan, that resulted as total growth in six months at hair-‐care conditioner category in volume share (+2,5 pts) and in value shares (+3,9 pts) vs. Sept’10 [Nielsen SO’2010] -‐ Delivered ”love marks” projects in Digital area: “Miss Pantene” contest, Buy It now at www.pantene.ru -‐ Executed Pantene Pro-‐V In-‐Store “beautification” program across all touch points with consumer Brand Executive at TOURISM MINISTRY OF CROATIA
Split/Zagreb/Osijek, Croatia: September 2009 – June 2010 Responsible for strategic brand development (Croatia as a tourist country) of incoming and outgoing tourism for Balkans; Lead turn-‐around brand campaign in Digital: "Croatia. The Mediterranean as it once was". EDUCATIONMaster of Business Administration Graduate student, Global MBA course, 2010-‐2012
Novosibirsk State University Master Degree, Math’s Department, 2003-‐2009
LANGUAGES English (Full professional proficiency) Russian (Native or bilingual proficiency)
