DEMOCRATING BIZ AND PRODUCT INNOVATION USING ONTOLOGIESDEMO Q3 - 2017Jorge Fernández & Marc Pou, 06.10.2017

4 SUPER TOOLS TO INNOVATE

Esto es todo lo que teníamos que decir sobre sexo

… AND WHAT HAPPENS IN A COMPANY?

User

Biz Dev

UX + PO + DEV

Data & InsightsMarketingSales

Customer Care

GM • Missunderstandings• Lost of information• Lack of key data• Errors & Rework• Wrong decisions

6 SIX

9

2x3

6

3+SIX

3+(2x3)

3+3

NINE

HOW TO SOLVE IT? ONTOLOGIES

• Simple way to model and explore a business• Identifies entities and relationships of the domain• Makes communications easier• Aligns vocabulary and people

Employer Ad Candidate

Post

s

Appl

ies

Entities

Relations

3 WAYS TO INNOVATE

1.- TRADITIONAL

2.- ONTOLOGY BASED

INNOVATION: ADD, REMOVE OR CHANGE ENTITIES OR RELATIONSHIPS

Employer Ad

Candidate

Post

s

App

lies

Coach

Follow

Help

A) AÑADIENDO RELACIONES

B) AÑADIENDO ENTIDADES

ONTOLOGY BASED3.- DRUNK MONKEY

DRUNK MONKEY DEMO

MOTOR ONTOLOGY v0.69

Por cierto, aquí también hablamos de sexo…

ALIGN THE COMPANY BEFORE START TO INNOVATE

?

ONTOLOGIES CAN CONTRIBUTE TO BE ONE TEAM

• The user is always in the center

• Sharing the same and complete vision of the business

• Sharing the same semantic domain in all the organization

• Innovate based on shared vision and shared semantic

HOW TO CREATE AN ONTOLOGY FROM THE USER JOURNEY

UserCentered

User Journey describes how the user solves hisbusiness problem

To create the ontology• Identify entities and relationships• Review with several business roles• Iterate until get an agreement• Ontology is live

UX

D&I’sCC

BD

PO + DEV

Demo: Ontology Manager

PON UNA ONTOLOGÍA EN TU DÍA A DÍA

• An ontology is a funny and fast way to model a business.

• Everybody can play to model a business. It helps people to learn.

• It’s portable and easy to maintain (only requires a pen and a sheet).

• Shows the global picture and aligns people.

So, ontologies should be present in all company’s business processes

USE CASES

• OD: Welcome kit

• Product Owner: Big picture and aligns team.

• DEV: impact analysis

• D&I’s: Alignment, KPIs creation

So, ontologies should be present in all company’s business processes

NEXT STEPS

• Create a CROSS community• (PO, UX, DEV, BD, D&Is and OD). • Free for early adopters• Volunteers?

• Model the DWH

• Model the Schibsted Spain Ontology (desde Fotocasa)

• Innovate fast furious