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Uutta otetta data-analytiikkaanJukka Huhtamäki @jnkkaIISLab, TTY
Data ja analytiikka liiketoiminnan kehittämisessätorstaina 26. marraskuuta 2015#Data4BizTraining @edutechtut
ETL DADExtract Transform Load
Data EngineeringData Warehouse
Forever
Discover AccessDistill
Data ScienceWhatever means
Now
Smart data
We need a movement with a quicknessYou are the witness of changeAnd to counteractWe gotta take the power back
De la Rocha et al. (1992)
MAD skillz (Cohen et al. 2009)
Magnetic: Data warehouses should draw data like a magnet, not repel it. Sharing data within organization should be the default
Agile: It should be straightforward for anyone to start analyzing data (analytics democracy)
Deep: Analysis should be as deep as analysts’ skills allow, not as shallow as IT rules
https://en.wiktionary.org/w/index.php?title=juonikas&oldid=31154683
Case Google Analytics• Custom dimensions:
https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets
http://bit.ly/gacustom2015