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1510890

3 - 9 page10 - 40 page41 - 49 page50 53 page

Chapter 1

. ;

; Advertising Advertere ~ . ~ .Chapter 1, , . , . 15 , , .

, , . 19 . . .Chapter 1

1950

1869, N. W. & (N. W. Ayer & Son) . 1899 . , , 20 .Chapter 1

1899

20 , 20 TV, . 20 ; Chapter 1

Chapter 1, , TV, , , , , , , . .

This is the rubbish dropped around this bus stop since Monday.,

20 . . , , . , . .Chapter 1

20

Chapter 2

Chapter 2

1. 2. 3. TV4. CM 5. ( )6. 7. : .8.

, .[ ] [institutional advertisement, ] ()

Chapter 2

Chapter 2

2014 -

Chapter 2,

. . ] (, )

Chapter 2

Chapter 2

.

Chapter 2 .

Chapter 2

TV

TV . 30 . , 2D , . , . .[ ] [television advertising, ] (, 2004. 9. 30., propaganda)

Chapter 2

Chapter 2

LG TV , LG .

Chapter 2LG TV , LG .

Chapter 2LG TV , LG .

Chapter 2LG TV , LG .

CM

(jingle) (background music: BGM) , . . CM(commercial message song) , . CF (commercial film) .[ ] [] (, )

Chapter 2

Chapter 2

CM .

Chapter 2 . CM .

(PPL - products in placement)

. , . . [ ] [products in placement, ] (, 2008. 12. 30., )

Chapter 2

Chapter 2

, .

Chapter 2 .

. .[ ] [product advertising, ] ()

Chapter 2

Chapter 2

, . , , , .[ ] [advertising comics, , ] (, 2008. 12. 30., )

Chapter 2

Chapter 2

Chapter 2

. , , , , , .[ ] [comparative advertising, , ] ()

Chapter 2

Chapter 2

Chapter 2

.

Chapter 2

. , , , , .[ ] [advertising effect, ] ()

Chapter 2

1. 2. 3. [ ] [advertising effect, ] ()

Chapter 2

1. : .2. : ,, .3. : ,, .4. : .5. : .6. : .7. : .8. : ., , ,

Chapter 3 +

(Interactive Advertising) = ( ) (Interactive Media) + (Banner Advertising)

. . , .[ ] [Internet Advertisement] ()

Chapter 3

(Interactive) + (Sroty telling)

( ) . . , 1-2page, , 2013, Chapter 3

Chapter 3 (Interactive) + (Sroty telling)=

. , .

, 11page, , 2013,

Chapter 3

Chapter 3 IBM , .

Chapter 3 IBM , .

Chapter 3

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Chapter 3 .

.

Chapter 4

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, . , .Chapter 4

. Chapter 4

. .Chapter 4

!Chapter 5 1510890