1. Mobile APP | Angel Wu

2. 90% 3. 4. No. 1GoogleYahooMSN 5. LBS1/5000GISLBS() 6. NaviKingLBSGPS$14.99AppStore/NavigationAndroid MarketOS 50 7. Transit 2010SAPP -APP - 6 824 8. Mobile App 9. Mobile Device[]Cell phone deviceHandheld devicePocket PCPDASmart Phone [] 10. 22 Apps 60 App Store16 App Store 100 11. 1App? 12. (1) 13. (2) 14. 15. 16. 2 17. OS OS20102011 2012 37.6% 19.2%5.2% 22.7% 38.5% 49.2% 16.0% 13.4% 12.6% 15.7% 19.4% 18.9% 4.2%5.6%10.8%OtherOS 3.8%3.9% 3.4%Source:Gartner 18. iOSAndroid iOSAndroid HTC,Samsung,SonyEricsson, MOTO iPhone, iPod,iPad FlashGoogle iTune AppStore AndroidMarket ObjectiveC JAVA 19. 2010/52011/5300000250000 App Store200000Android150000Market100000500000 20. 3 21. 1. Top 10 Apps DO & DONT 22. 2. App Blog 23. ? 24. Android Market 25. 26. 4 27. 28. 29. /// // / 30. 5 31. A. GPS WIFI/3G Bluetooth e-compass G-sensor Gyro 32. B. QVGA320X240HTCTattooSonyEricsson X10mini HTCMagicHTCHeroHTCLegendSamsungHVGA480X320GalaxyCHT8000Vibo A688 T1 iPhone3GS800X480HTCDesireGoogleNexusOneSonyEricsson X10WVGA MotorolaMilestoneMotorolaXT701Samsung854X480i9000AcerLiquidQHD 960X540HTCSensation960X640iPhone4 SamsungGalaxyTab WSVGA 1024X600 HTCFlyer 33. C. UI? Interface Guidelines 34. D. Easy Fast Effective Enjoyable 35. 6pp 36. A. 37. B. facebook / Blogger 38. 7 100 39. 40. 8 41. 42. 43. 44. 9 45. THANK YOU! 104