Embracing Design in Corporate Culture

Embracing Design in Corporate Culture

Kazuya Nakamura

@LadiesThatUXAMS August 18, 2016

Design as a Problem Solving Tool


Onboarding

Collaboration

Communication


Who is Kazuya Nakamura

1995 - 2013

Service Deign for Windows 95


Who is Kazuya Nakamura

Bindly (Android)

Service Diorama

2013 - Present

http://www.gameofdesigns.com

https://bind.ly



https://bind.ly

User Onboarding and Retention

Employee Onboarding and Retention

UX

Corporate


Value Proposition (Why?)

Required Action - CTA (What?)

Clear and Logical Sequence (How?)

and Feeling!


Van Maanen and Schein modelCollective vs. Individual

Formal vs. Informal

Sequential vs. Random

Fixed vs. Variable

Serial vs. Disjunctive

Investiture vs. Divestiture

OK. So what can I do? 🤔


Visual Language to collectively design UX

Service Diorama




😨


What do companies do?• Organization change

• Office renovation

• Innovation hub

• Intraneurship

• Meeting

• Training

😂

What do startups do?

AARRR! 📏 Measure 📐one metrics that matter!


Matching different group of people ex. Uber, Airbnb, KickstarterUX

Corporate Matching different group of people ex. Designers and Developers


@LadiesThatUXAMS

😱https://sites.google.com/site/ucinetsoftware/homeUCINET

Use heat map to understand engagement between UI and users

UX

Corporate User heat map to understand engagement between people


@LadiesThatUXAMS


@LadiesThatUXAMS

🙀

August 18, 2016

Tools

https://immersion.media.mit.edu/immersion

immersion

https://gephi.org/

Gephi

http://estimote.com/

Estimate

https://www.gameordesigns.com

Service Diorama


https://www.gameordesigns.com

ContactKazuya Nakamura

[email protected] @kzynakamura

https://medium.com/@kzynakamura

Service Diorama Amsterdam

https://www.meetup.com/Service-Diorama-Amsterdam/


mailto:[email protected]?subject=

https://www.meetup.com/Service-Diorama-Amsterdam/