STUDIO

Emi Kito

BA Fashion desing and Technology

Arts University Bournemouth

play fashion Every seconds.

あなたの生活に、

アジャスト完了します。

STUDIO

is the brand which was built in Entrepreneurship previously.

This is a company which produces transformer fashion.

The name of the brand "Jun-n-oh"(順応 ) means the word "adjustment" in Japanese.

This project was based on realization of products from Studio jun-n-oh.

The benefits of my business are enjoying novelty, providing grace to people’s lives, and considering the

communication between user and products in a more original way.

The first idea occurred to me when I was in my untidy bedroom. If clothing which can be used as fashion in

daytime, will also entertain as a decorative item in the house, it will be effective way of storing items such

as a jacket which transform into a painting on the wall. The reasons why it is worth researching are;

1. Transformer fashion are little known types of fashion for mass production industry.

2. A desire to create garments which include fun part of fashion.

3. A focus on the universality of fashion and lifestyle.

The symbol above, "あなたの生活に、アジャスト完了します。" means

"We complete to adjust to your lifestyles".

The booklet from entrepreneur unit (21×15cm, cardboard)

This market research report will discuss the target market, and 4P (Product, Price, Place, Promotion), and competition from other providers of my business.

Market research

Target market

Target marketProductPricePlace

Promotion

The main customer target is mid range social class family units with young children who enjoy novelty and who are also interested in a lifestyle which involves more original and unique designs. This client target has an individual style unaffected by regular fashion trends.

This market research report will discuss the target market, and 4P (Product, Price, Place, Promotion), and competition from other providers of my business.

Market research

Target market

Target marketProductPricePlace

Promotion

The main customer target is mid range social class family units with young children who enjoy novelty and who are also interested in a lifestyle which involves more original and unique designs. This client target has an individual style unaffected by regular fashion trends.

ProductThe intention is to sell transforming garments. The aim is to create products which are attractive, functional garments capable of transforming into a decoration in the living space. The garment design is based on real clothes. As a decoration, it has to be fitted to the customer’ s lifestyle taking into account factors such as age and identity. The primary product is a child’ s raincoat which transforms into a stuffed animal or similar toy. In addition, a stuffed animal child’ s raincoat has a cute appearance. This product will be a perfect gift for any child. This would be an uncomplicated product to manufacture thus reducing costs. Therefore, price and cost might not be too high. The product can be disseminated to a wider market.

However, My company will not only sell children’ s wear. After the success of the child’ s raincoat product (possibly 2 years), I would like to try producing more complicated products for example: 1) a dress with complementing jewellery and 2) men’ s jacket.1): an apron which transforms into a chessboard. The jewellery transforms into chess pieces. 2): a man’ s windbreaker which transforms into a painting on the wall.At the same time, I also hope to sell simple, cost effective products such as eco-friendly shopping bags which transform into ornamental items because it works as a diffusion line.

ProductThe intention is to sell transforming garments. The aim is to create products which are attractive, functional garments capable of transforming into a decoration in the living space. The garment design is based on real clothes. As a decoration, it has to be fitted to the customer’ s lifestyle taking into account factors such as age and identity. The primary product is a child’ s raincoat which transforms into a stuffed animal or similar toy. In addition, a stuffed animal child’ s raincoat has a cute appearance. This product will be a perfect gift for any child. This would be an uncomplicated product to manufacture thus reducing costs. Therefore, price and cost might not be too high. The product can be disseminated to a wider market.

However, My company will not only sell children’ s wear. After the success of the child’ s raincoat product (possibly 2 years), I would like to try producing more complicated products for example: 1) a dress with complementing jewellery and 2) men’ s jacket.1): an apron which transforms into a chessboard. The jewellery transforms into chess pieces. 2): a man’ s windbreaker which transforms into a painting on the wall.At the same time, I also hope to sell simple, cost effective products such as eco-friendly shopping bags which transform into ornamental items because it works as a diffusion line.

Collection conceptThe concept of my collection is fashion which transforms into decoration in an interior living space.My collection includes 4 outfits which are;a piece of art which transforms into a man's jacket, a foot ball which turnes into a boy's jumper, a chess board which transforms into a woman's dress, and a teddy bear which turnes into a girl's raincoat. My collection is recognized as everyday clothing therefore the garment design should reflect simplicity for many users.

Images of Installation

Development from sketchbook

first line up

teddy 1st toile

chessboard 1st toile

paper experiments

Final chessboard dress

Final outfit

football first toile

football jumper

EMI KITOcontact and personal info

EDUCATION

skills

COntests and awards

Date of Birth: 17 October 1991 in JapanNationality: Japanesee-mail: emikitoemi@gmail.comLanguages: Japanese, English

Designing, drawing, pattern cutting by hand/on computer, drapingSewing, Kimono sewingAdobe Illustrator, photoshop, InDesignMicrosoft word, Excel, Powerpoint

2012 Nagoya fahion contest (selected), Japan

2011 Hamamatsu fashion competition (Encouragement Prize), Japan2010 NUAS Collection (Encouragement Prize), Japan

2010 - (2014) Nagoya University of Arts and Sciences (Nagoya, Japan)

Fahion creation

2012 - 2013 Arts University Bournemouth (Bournemouth, UK)

Study abroad, Fashion design and Technology

カラーコーディネートの授業課題として制作した、カラーコーディネーションマップです。2012年秋冬のインターカラー情報から、ひとつのアパレルブランドをブランディングし、ベースカラー・アソートカラー・ドミナントカラー・アクセントカラーをコーディネートしました。ブランドコンセプト・2012A/Wコレクションイメージ・ブランドイメージ・ターゲットイメージ・宣伝媒体・展開アイテム・価格帯など具体的なディティールも設定しました。

アパレル企画・デザイン

ファッショントレンドを意識したカラー

コーディネートやファッション情報論の

授業課題を中心とした企画作品です。

テキスタイルデザイン

テキスタイルデザインの授業で行った課題や、

コンピュータテクスチュアの授業で制作した

平面作品、創作テキスタイルです。