HPX

CH 6

2016-05-07 by Conrad Peng

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• CH7 WYSIATI

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(making informed decisions)

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The Wide Lens: A New Strategy for Innovation

The Wide Lens: A New Strategy for Innovation

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The Wide Lens: A New Strategy for Innovation

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The Wide Lens: A New Strategy for Innovation

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• Sony

The Wide Lens: A New Strategy for Innovation

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• Sony

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The Wide Lens: A New Strategy for Innovation

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• Sony

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(insights practice)(qualitative)

• ( )(Ethnography) • (In home/on-site

interview) • (Online bulletin

board/forum) • (Focus groups)

(quantitative)• (Survey research)

• (Internal stakeholders)

• (External partners) • (Analysts) (Experts) •

(Design analysis) • (Secondary research)

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(Needs and value propositions framework)

• P.111 6.2 • •

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• P.115 6.3 • • • ( ) • • •

(Context and ecosystem framework)

• P.117 6.4 • • ( ) • •

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(Context and ecosystem framework)

2 (think)

(life cycles)

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3 (Trend and

Implication Framework)