What is

‘design’?

숙명여자대학교시각영상디자인과

1412139이시영

Contents

1. Favorite Designers

2. Design Direction

3. Victor Papanek vs Myself

4. Conclusion

1. Favorite Designers part1

Nationwide: 서영석 (LG)

재사용할수있는패키지디자인

양면핸드폰패키지디자인(inside-out)

레드닷디자인어워드수상

1. Favorite Designers part2

Worldwide: Curro Claret (Spain)

일상생활의도구를환경적인면으로재해석

도마와새모이통

2. Design Direction part1

2. Design Direction part2

환경친화적인디자인(eco-friendly design)

재사용/활용가능한디자인 + 환경친화적인식을상기시키는디자인

E.g. eco-package, green marketing/advertising

<구호상자디자인 ‘드림볼’ by 언플러그디자인><CocaCola bilboard advertisement

cooperated with WWF(World Wildlife

Fund)>

“사람들이갖고싶어하는것보다필요로하는것을디자인하라.”(277)

“디자인은의미있어야한다.”(29)

“환경오염에있어디자이너는어느누구보다도깊게관련되어있다.”(313)

3. Victor Papanek vs

Myself part1

3. Victor Papanek vs

Myself part2

----------------디자이너의몫

---------진정한문제

사회적, 도덕적판단은그가디자인을시작하기훨씬이전부터그의머릿속에서이루어져야하는것이다.(92)

위협적인경제적상황대신에디자이너들은진정한인류와사회의필요를위해기여해야한다.(76)

4. Conclusion What is ‘design’?

이끼벽페인트(260)

초기에는부분적이끼형성으로더러워보임=비난

결국에는벽전체를뒤덮는이끼벽=인식의완전한변화

Thank You

Reference:

인간을위한디자인 by 빅터파파넥http://social.lge.co.kr/lg_story/the_blog/people/492/

http://www.jacksonmg.com/blog/does-green-marketing-generate-more-

greenbacks/

http://www.design.co.kr/section/news_detail.html?info_id=51966&category=0000

00060003