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D0105 D IPLOMA OF G RAPHIC D ESIGN Assessment 2: Negotiated briefs and report SP5 BSBDES502A - Establish, negotiate and refine a design brief OC assessment code: 30535/02 All rights reserved. No part of the material protected by this copyright may be reproduced or utilised in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner. Requests for permission to make copies of any part of the work should be mailed to Copyright Permissions, Open Colleges, PO Box 1568, Strawberry Hills NSW 2012. All terms mentioned in this text that are known to be trademarks or service marks have been appropriately capitalised. Use of a term in this text should not be re- garded as affecting the validity of any trademark or service mark. © Open Colleges Pty Ltd, 2014 B Y C OLLEEN S EDGWICK S TUDENT NO - E0498336

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D 0 1 0 5 D i p l o m a o f G r a p h i c D e s i G n

Assessment 2: Negotiated briefs and reportSP5 BSBDES502A - Establish, negotiate and

refine a design brief

O C a s s e s s m e n t c o d e : 3 0 5 3 5 / 0 2All rights reserved. No part of the material protected by this copyright may be reproduced or utilised in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner.

Requests for permission to make copies of any part of the work should be mailed to Copyright Permissions, Open Colleges, PO Box 1568, Strawberry Hills NSW 2012.

All terms mentioned in this text that are known to be trademarks or service marks have been appropriately capitalised. Use of a term in this text should not be re-garded as affecting the validity of any trademark or service mark.

© Open Colleges Pty Ltd, 2014

By co l l e e n se D G w i c k

st u D e n t n o - e0498336

student forums throughout the module.

Elements and critical aspectsAssessment for this unit of competency is comprised of:• 30535/01 Assessment 1 Portfolio

You will be assessed on your understanding of• Establishing design requirements

• Developingandrefiningadesignbrief

• Negotiating terms and conditions

Assessment overviewIntroductionYou are required to complete the Assessment 1 Negotiated briefs and report, which includes:•Reviewing the initial case studies A and B

•Completing all of the progress challenges related to the case studies in parts A and then B

•Creating a report in Part C of the process for both responses to brief, including:

• Establishing design requirements

• Developingandrefiningthedesignbrief

• Negotiating terms and conditions

File namingOnceyoufeelconfidentthatyouhavecoveredthelearningmaterialsforthisunit,you are ready to attempt this assessment.

TohelpOpenCollegesmanage your assessment, please use the followingfile-naming convention: [student number]_[assessment]_[assessment number].doc for example 12345678_21850a_01.doc.

Assessment submissionWhen you are ready to submit your assessment, upload the file inOpenSpaceusing the Assessment Upload links in the relevant study period of your course. The Student Lounge provides a ‘Quick Guide to Uploading Assessments’ if you need further assistance. Uploading assessments in OpenSpace will enable Open Colleges to provide you with the fastest feedback and grading on your assessment.

It is important that you keep a copy of all assessment materials submitted to Open Colleges.

TipsWe strongly recommend you complete all activities and engage in the

Assessment 1 Negotiated brief and report

Case study AYou are currently working as a freelance graphic designer and have been contacted by a friend of a friend from Channel 9 News hair and makeup. Having worked in the fashion industry as a professional make-up artist for over ten years, Matthew and his business partner Michelle have decided to start their own beauty blog. They have a web development company who will be taking care of the build using Word press but the theme can be highly customized. You have been approached to quote on designing the core ten pages of the site, but apart from the home page Matthew really isn’t sure about the specificsanddoesn’thaveabrandorevenalogoyet.You will need to use the skills you’ve learned in the module to step the client through the process leading up to an agreed brief, along with terms and conditions. Core steps include:• Establishing design requirements• Developingandrefiningthedesignbrief• Negotiating terms and conditions

The client has asked for two separate quotes and detailed list of agreed requirements for:• Logo with branding requirements• Website design

You must treat each project separately. Progress challenges 1-3 will help guide you through the process in Part A. In Part B, you will need tostepthroughthesamestepsyourself inasinglechallenge,andfi-

nallyyouwillneedtoproduceareportof theprocessforbothrefinedbriefs in Part C.Michelle insists the branding should use a shade of pink, pointing out the logo for http://glammeup.com.au, while Matthew is keen to see something more slick like http://www.viviensmodels.com.au and http://explore.calvinklein.com/en_US/explore.

Assessment overviewIntroductionYou are required to complete the Assessment 1 Negotiated briefs and report, which includes:•Reviewing the initial case studies A and B•Completing all of the progress challenges related to the case studies in parts A and then B•Creating a report in Part C of the process for both responses to brief, including:•Establishing design requirements•Developingandrefiningthedesignbrief•Negotiating terms and conditions

File namingOnceyoufeelconfidentthatyouhavecoveredthelearningmaterialsfor this unit, you are ready to attempt this assessment. To help Open Colleges manage your assessment, please use the fol-lowing file-naming convention: [student number]_[assessment]_[as-sessment number].doc for example 12345678_21850a_01.doc.

Assessment submissionWhen you are ready to submit your assessment, upload the file inOpenSpace using the Assessment Upload links in the relevant study period of your course. The Student Lounge provides a ‘Quick Guide

to Uploading Assessments’ if you need further assistance. Uploading assessments in OpenSpace will enable Open Colleges to provide you with the fastest feedback and grading on your assessment.It is important that you keep a copy of all assessment materials submitted to Open Colleges.

TipsWe strongly recommend you complete all activities and engage in the student forums throughout the module.

Elements and critical aspectsAssessment for this unit of competency is comprised of:• 30535/01 Assessment 1 Portfolio

Case Study BOnce the logo and branding requirements have been costed, you have alsobeenaskedtoquoteandrefineasecondarybrief onthewebsitedesign. In the initial conversation, the client explains they definitelywant ten pages designed but that she’s not sure how interactive each should be. Some of the core requirements Michelle highlights are:

• Ten pages• Some pages more interactive than others• A contact page• Home page with drop-down menu, footer and banner that rotates only on click• Regularly-updated video content on another page• A gallery page• Terms & Conditions page• Most importantly, the other pages need to be different categories in a blog format

As a general style, she has pointed out that she likes the colours from http://glammeup.com.au and the style and simplicity of http://www.vogue.com.au and http://grittypretty.com/home/.

The ‘client’For the purpose of this assessment, you are required to work online with a friend, colleague or peer who will role play throughout the development process as ‘Michelle’ or ‘Matthew’, hereafter referred to as the ‘client’.

Assessment Part A Logo and branding briefNature of task: Develop and document skills and knowledge of all course content.Location for assessment: Own time

Supervision: Trainer

Word count: 750

RequiredYou are required to complete Progress challenges 1-3, integrating any feedbackfrompeersoryourtrainerforfinalsubmission.

Recommended• Complete all activities and self-checks

• Engage in forum discussions

Summary• SaveyourfinalworkasaPDFforfinalsubmission.

• We recommend that you use InDesign to collate your work, but you may choose an alternate technology

Activity Progress challenge 1: Establishing design requirements

Refer to Case Study A

You are required to work online with a friend, colleague or peer who will role play throughout the development process as ‘Michelle’ or ‘Matthew’, hereafter referred to as the ‘client’.

You are required to:

1.1. Identify the ‘client’ to whom you will present work and ideas throughout the process. Keep a record of all communication, which you will incorporate intoyourfinalreportinPartC.Alldecisionsandfeedbackmustincorporateandrelate back to the original client notes in the initial case studies A and B, as well as feedback received from communications with the ‘client’.

1.2. Identify and source information and references relevant to the design project.

1.3. Criticallyanalyseandthenreflectupontheresearchyoucollate,notingkeydecisions this should help inform. 100 words.

1.4. Navigate to the Additional Resources page on OpenSpace to download the QUESTIONNAIRE PDF. Send these questions to the ‘client’ and keep a record of this communication, and how this informs the objectives and parameters of the brief. 50 words.

1.5 Send a secondary email follow-up to the ‘client’ to clarify any responses in the QUESTIONAIRE that could be ambiguous. 50 words.

1.6. To ensure clear understanding of requirements, send a follow-up email to the ‘client’ with a short PowerPoint presentation (as PDF) with an overview of your understanding of the design requirements.

1.7 Reflect upon the negotiate refinement of the design requirements. 100words.

Refer to Case Study ANavigate to the Additional resources page to download

Case_study.pdf and QUESTIONNAIRE.pdf.

You are required to work online with a friend; colleague or peers who will role-play throughout the development process as ‘Michelle’ or ‘Matthew’, hereafter referred to as the ‘client’.

You are required to:1.1. Identify the ‘client’ to whom you will present work and ideas throughout the process. Keep a record of all communication, which you will incorporate into your finalreportinPartC.Alldecisionsandfeedbackmustincorporateandrelatebackto the original client notes in the initial case studies A and B, as well as feedback received from the ‘client’.

1.2. Identify and source information and references relevant to the design project.

1.3.Criticallyanalyseandreflectupontheresearchyoucollate,notingkeydecisionsthis should help inform. 100 words.

1.4. Navigate to the Additional Resources page on OpenSpace to download the QUESTIONNAIRE PDF. Send these questions to the ‘client’ and keep a record of this communication, and how this informs the objectives and parameters of the brief. 50 words.

1.5. Send a secondary email follow-up to the ‘client’ to clarify any responses in the QUESTIONAIRE that could be ambiguous. 50 words.

1.6. To ensure clear understanding of requirements, send a follow-up email to the ‘client’ with a short PowerPoint presentation (as PDF) with an overview of your understanding of the design requirements.

1.7.Reflectuponthenegotiaterefinement

AnswersSection 1.1: Establish design requirements

Case study AYou are currently working as a freelance graphic designer and were contacted by a friend of a friend from Channel 9 News hair and makeup. Having worked in the fashion industry as a professional makeup artist for over ten years, Matthew and his business partner Michelle have decided to start their own beauty blog.

They have a web development company who will be taking care of the build using Word press but the theme can be highly customised. You have been approached to quote on designing the core ten pages of the site, but apart from the home page, Matthewreallyisnotsureaboutthespecificsanddoesnothaveabrandorevena logo yet.

You will need to use the skills you have learned in the module to step the client through the process leading up to an agreed brief, along with terms and conditions. Core steps include:

a. Establishing design requirements

b.Developingandrefiningthedesignbrief

c. Negotiating terms and conditions

The client has asked for two separate quotes and detailed list of agreed requirements for:

1. Logo with branding requirements

2. Website design

You must treat each project separately. Progress challenges 1-3 will help guide you through the process in Part A. In Part B, you will need to step through the same stepsyourself inasinglechallenge,andfinallyyouwillneedtoproduceareportof theprocessforbothrefinedbriefsinPartC.

E s t a b l i s h d e s i g n r e q u i r e m e n t s

Michelle insists the branding should use a shade of pink, pointing out the logo for http://glammeup.com.au, while Matthew is keen to see something slicker, like http://www.viviensmodels.com.au and http://explore.calvinklein.com/en_US/explore.

Section1.3–AnalysisandReflectionMessages I am getting from these requirements

Michelle’srequirementsareveryspecificintermsof thewebsiteorblog.

However, Michelle and Matthew have very different requirements in terms of the mood – fonts, colours, layout etc for their branding.

Section 1.4: CommunicationsMy email would be as follows:

Dear Michelle and Matthew,

Thank you for your enquiry about my graphic design services c/o Sedgie Art.

I have attached a Creative Brief form and a questionnaire for your perusal. Please attach them to your reply after answering.

Sincerely,

Colleen Sedgwick

https://csedgwick67.myportfolio.com/projects

PO Box 664

LANE COVE NSW 2066

Ph: 02 9418 9441

Email: [email protected]

Questionnaire for Matthew and Michelle

In reply to:

From: Michelle Gambino TO: Colleen Sedgwick <[email protected]>

CC: Matthew Hadley <[email protected]>Date: Sunday, 2 October 2016, 9:32:15 AMSubject: Request for Design Services

Good morning Colleen,

I have seen your work on your Behance/My Portfolio site and I must say I am very impressed.

My business partner, Matthew Hadley, and I are ex-employees from Channel 9 who are hoping to start our own make-up and beauty business.

Wearehopingtofindsomeonetodesignalogoforus,andhelpusstartawebsite/blog offering make-up, beauty and fashion tips. Think of it as a new branding exercise.

We are seeking advice on new colour schemes, fonts, layouts that will make our brand look good; our target audience includes those with an interest in fashion, beauty and makeup, with a particular focus on career women aged in their 30’s and 40’s. While I like my colour scheme to include shades of pink and orange, Matthew has stated he prefers something more slick and masculine, and appealing to men of a similar age bracket.

I am looking at Word Press as my preferred blog platform, and Vogue, Glam Me Up and Gritty Pretty inspire me. In contrast, Matthew gains his inspiration from Calvin Klein and Vivien’s Models.

Anyway, I look forward to your thoughts on this matter and I hope to hear from you soon.

Sincerely,

Michelle Gambino

Michelle’s and Matthew’s Make-up and Beauty

Section 1.5: Second emailMy email would be as follows:

Email Communications 02

From: Colleen Sedgwick <[email protected]: Michelle Gambino <[email protected]>CC: Matthew Hadley [email protected]: Sunday, 2 October 2016, 10:00:03 AMSubject: Request for Design Services

Dear Michelle and Matthew,

Thankyouforfillingoutthequestionnaireandform.

I understand the requirements for the website and the logo, however, I am a little unsure as to what you wish for as I am getting two different requirements for your colour schemes, layout and type (e.g. pink and feminine vs. slick and masculine).

I personally think that something that is a cross between the blog styles of Glam Me Up, and Vogue would be suitable and feel that Gritty Pretty sits somewhere between those two styles. I would therefore recommend this style for your blog.

Please let me know your thoughts on the matter.

Sincerely,

Colleen Sedgwick

https://csedgwick67.myportfolio.com/projects

PO Box 664

LANE COVE NSW 2066

Ph: 02 9418 9441

Email: [email protected]

In reply to:From: Michelle Gambino <[email protected]>TO: Colleen Sedgwick [email protected]: Matthew Hadley [email protected]: Monday, 3 October 2016, 7:54:07 PMSubject: Request for Design Services

Hi Colleen,

I have enclosed the answers to your questionnaire. Please let me know if you have any queries.

Sincerely,Michelle Gambino

Michelle and Matthew’s Makeup and Beauty

Appendix

PO Box 664

LANE COVE NSW 2066

Ph: 02 9418 9441

Email: [email protected]

Questionnaire

Your Personal Details.

What is your name?

Michelle Gambino

Matthew Hadley

What are your contact details?

Michelle:

Mobile: 0419 224 335

Email: [email protected]

Matthew:

Mobile: 0419 778 889

Email: [email protected]

Your website Details.

What is the purpose of this website?We are hoping it will be a blog site, which will offer different tips on

beauty, hair and makeup, the exact details – TBA (to be advised).

Whattypesof peoplearegoingtobeusingyoursite?(Bespecific)

We expect most people who are interested in fashion and beauty. More specifically,wecatertowardsprofessionalwomeninfromtheirlate20’sto their late 40’s; this will be our core audience.

Matthew: I am hoping to cater for males of a similar age bracket and socio-economic status.

Who are your main competitors? (Links to their websites are fine):These include Vogue, Glam Me Up, Calvin Klein, Gritty Pretty and

Vivien’s Models.

These include other professionals in the beauty and fashion industries.

Your branding and logo.

What are your branding and logo requirements? (Colour schemes, examples fonts, etc)Michelle: I prefer bright and feminine appearance and pinkish colours,

and either serif or sans serif fonts will do. This should be similar to Glam Me Up.

Matthew: I like a more slick and masculine look like Calvin Klein – I am hoping this would appeal to male clientele.

Your content.

What is the content required for your site? (Please provide separately as a set of files.)

Site content notes (include any links/notes).We hope this will include:

A logo to be used in the banner, header and website – this should be a jpeg,svgorpngfile.

Content notes, including notes and links on web pages and blog entries.

Ten pages;

More interactivity on some pages than others;

A contact page;

A home page with a drop-down menu, footer, and a banner that rotates upon clicking;

A page with video content that can be easily and regularly updated;

A gallery page;

A ‘Terms and Conditions’ page;

Other pages for different categories in a blog format.

Relatedfilenamesprovidedseparately(images/videos):TheseincludeJPGs,svgs,pngsforstills;avi’s,mpegsforvideofiles;textfilesincludetxt(WordPad), and docs (word).

Additional notes regarding the logo and website?Glam Me Up was designed in 2011 by Web Design Café;

Gritty Pretty is founded by beauty editor Eleanor Pendleton.

Vivien’s Models was designed (and last updated in 2016) by James Hodgson.

Section1.6–followup/confirmationemailMy email would be as follows:

Email Communication 03From: Colleen Sedgwick <[email protected]: Michelle Gambino <[email protected]>CC: Matthew Hadley [email protected]: Sunday, 2 October 2016, 10:00:03 AMSubject: Request for Design Services

Dear Michelle and Matthew,

Thank you for your thought on my recommendations and I am glad there is some agreement on the formatting and style of the logo and the blog.

I have attached a short presentation of your requirements for your perusal. Let me know if you are happy with the outcome and I will give my design staff the go-ahead.

Sincerely,

Colleen Sedgwick

https://csedgwick67.myportfolio.com/projects

PS: I have two extra styles in mind I think you will like (in addition to Gritty Pretty): one is Vogue India, another is through Creative Bloq. Let me know if you like these also.

PO Box 664

LANE COVE NSW 2066

Ph: 02 9418 9441

Email: [email protected]

In reply to:

From: Michelle Gambino <[email protected]>

TO: Colleen Sedgwick [email protected]

CC: Matthew Hadley [email protected]

Date: Monday, 3 October 2016, 7:54:07 PM

Subject: Request for Design Services

Hi Colleen,

I am sorry about the confusion – I am happy for a compromise between Matthew’s and my own ideas.

Sincerely,

Michelle Gambino,

Michelle’s and Matthew’s Makeup and Beauty

Activity Progress challenge 2: Develop and refine the design brief

Refer to Case Study A

Navigate to the Additional resources page to download Case_study.

pdf.

You are required to work online with a friend, colleague or peer who

will role play throughout the development process as ‘Michelle’ or

‘Matthew’, hereafter referred to as the ‘client’.

You are required to:

2.1. Create your own design for a formal design brief that you will use to

presentyourfinalconceptstotheclientforapproval.Keeparecordof thisdraft

withbulletpointsof initialnotesandideasthatreflecttheclientobjectivesand

parameters. 50 words.

2.2. Critically analyse and challenge the initial brief requirements, drawing

on research and ideas that will ensure you can respond to project needs as they

emerge throughout. 100 words.

2.3. Prepare a short presentation of various options that take into account

your own analysis and earlier responses from the ‘client’.

2.4. Show evidence of discussions and feedback from the ‘client’ regarding

your new presentation. This may include, but is not limited to, recording of a

Skype conversation, screenshots of forums interaction or email correspondence.

Considerandreflectuponhowthishasinformedyourchoices.50words.

2.5.Incorporate feedback into your formal design brief, and write a short

reflectionof howyouhavere-evaluatedyourassumptions.50words.

2.6.SendafinalSign-off formtotheclienttoestablishanyfinalnotesandshow

agreement on the formalised design brief. 50 words.

Inyourfinaliseddesignbrief forsign-off,youmustshowevidence

of:

2.7.Howcreativethinkingskillsinformedyourrefinementof thebrief.

2.8 Research and evaluation of a wide range of source materials.

2.9 Application of problem-solving skills in incorporating client requirements

andfeedbackintoyourfinalisedbrief

AnswerSection 2.1 – Creative Brief TemplateThisisjustaninitialtemplatefortheforminwhichtheclientistofillout.Hereare the pages.

Section 2.2 – Challenges to initial brief requirementsThe brief requirements were as follows: IfirstthoughtIshouldmergethesetwostyles–thebrightandfeminineandtheslick and masculine - into one ‘eclectic’ style.However, both partners may have different ideas to what I am proposing, or one partner gives all creative control to the other.The positive’s of this is that whoever has contributed more and had more cre-ative input would have more say, as they would have a better idea; the drawback is that the less dominant partner may have less creative freedom in the project.I want to try to give both team members an equal say as much as possible.

Section 2.3 – PresentationSee attached document

Develop and refine the design brief

Activity Progress challenge 3: Negotiate terms and conditions

Refer to Case Study A

Navigate to the Additional resources page to download Case_study.

pdf.

You are required to work online with a friend, colleague or peer who

will role play throughout the development process as ‘Michelle’ or

‘Matthew’, hereafter referred to as the ‘client’.

You are required to:

3.1. Proposetermsandconditionspertinenttothefinaliseddesignbrief.

Include evidence of communication and approval. 100 words.

3.2. Document how you and the ‘client’ will interact throughout the design

process. Note the roles and responsibilities of each. 50 words.

3.3. Request and keep a record of a list of roles and responsibilities in a short

project management plan, with communication showing client authorisation. In

the plan you must complete a list of projected costings.

Inyourfinalisedtermsandconditionsforsign-off,youmustshowevidenceof:

3.4. Identificationof theneedforandspecialistadviceondeveloping,formal

agreements or contracts where appropriate

3.5 Numeracy skills to develop realistic costings for realisation of the design

concept

3.6 Planning and organisational skills to guide and coordinate the process of

negotiatingandfinalisingthedesignbrief.

Section 3.1 – Terms and conditions1 On the subsequent pages, I proposed various Terms of service (see pages 19-26). The website Terms and Conditions are on page 32 (mainly because I believe them to be most relevant to Part B). The three main purposes of having Terms and Conditions are to:1. Prevent abuses of service;2. Limit liability;3. Establish content ownership.Terms and conditions should include:1. User information and privacy policy;2. Rules for account use;3. Notice of agreement;4. Privacy statement;5. Accuracy warning;6. Intellectual property;7. Advertiser-client relationship;8. Payment policies;9. Shipping policies;10. Termination clauses;11. Notificationof changes.

Section 3.2 – Roles and Responsibilities of Consultant and ClientI understand the main the artist must complete work to a satisfactory standard, within an agreed upon period.The client agrees to the Terms of Service, as stated by the consultant and according to the laws of the country or region, and must pay the 1 Sandvick, C M (2016): How to Write Terms and Conditions, in Wikihow: http://wikihow.com/Write-Terms-and-Conditions, accessed 8th October, 2016 at 2:06pm;

costs.A failure to pay for goods and services results in either the client getting nothing, or the Contract being terminated.

Section 3.3 – DocumentationThe following documents are necessary:1. Copies of the Terms and Conditions;2. Letters of Agreement (for smaller scale jobs)2 ;3. Financial documents – invoices, credit notes, receipts;4. Agreements regarding Work for Hire; Designer Sample Contract; Consulting agreement for hourly work; Short form design contract and Contract of Works for Web Design3 .

Section 3.4 – Specialist adviceSo far, the sources of reference are based on U.S. consumer law and may (or may not) apply internationally. Hence, I might have to address any legal issues I may have with the Australian Authorities (i.e. Australian Copyright Council) and I may need to consult with a lawyer who specialises in Copyrights and patents in Australia. An example is Legal Vision4.

Section 3.5 – Costing• Budget – up to $10,000• Labour costs – $25-30 per hour• Projected amount of time – up to 3 months• Total Labour Costs - [number of hours worked] x [amount per hour]

2 Myers, J C (2012), ‘Contracts – Full Terms and Conditions’ in Web Design Law, http://webdesignlaw.com/contracts/full-terms-and-conditions.html3 ‘Myers, J C (2012), Letter of Agreement’ in http://webdesignlaw.com/contracts/let-ter-of-agreement.html, accessed Tuesday, 11 October 2016 at 11:44:12 PM4 Legal Vision (2016): Online Legal Services - Affordable and Easy; https://legalvision.com.au/;

Negotiate terms and conditions

• Logo design – $30 (includes up to 6 different logos)• Website design (cost of website template)

Section 3.6 – SchedulePossibly up to three monthsWork back schedule (see example below) – something like this will be in use.

30535a – Progress Challenge 03

Terms and Conditions for Sedgie Art1

Dear customer,

Please read this statement in regards to the policies outlined below.

Purchase of Goods2

Most of Sedgie Art’s good are sold online via the following websites:

• RedBubble:http://www.redbubble.com/people/sedgieart; and

• CafePress:http://www.cafepress.com.au/sedgieart;

This means you agree to abide by the usage and purchase policies as stated by Sedgie Art and the aforementioned websites.

PaymentAll payments are due upon receipt. If Sedgie Art does not get any payments (or the payment method is declined), you (the consumer) forfeits any ownership of any items purchased and the item will not be shipped.

Shipping PoliciesSedgie Art ships our items via a third party. You, the buyer, must pay for the shipping, in the amount agreed upon by the Sedgie Art at the time of purchase. If an item is lost during shipping, the total cost of item, including shipping, will be refunded to you. Shipping costs may double if shipping internationally. If an item is damaged during shipping, Sedgie Art will not be held responsible.

Refund/Return PolicyItems can be refunded or returned based on complaint. If an item is damaged

1 See also Sandvick, C M (2016): How to Write Terms and Conditions, in Wikihow: http://wikihow.com/Write-Terms-and-Conditions, accessed 8th October, 2016 at 2:06pm2 Original document c/o from Sandvick, C M (2016): Sample Terms and Conditions; in Wikihow: http://www.wikihow.com/images/sampledocs/q/Terms-and-conditions.pdf; accessed 8th October 2016 at 2:10pm

during shipping, a replacement item will be sent free of charge. If an item is unsatisfactory, a written explanation is necessary before the item may be considered for a refund.

Buyer must take into account the description of the item before requesting a refund. If theitemmatchesthedescriptionbythesellerandthebuyerisunsatisfied,selleris not responsible for refund.

We grant exchanges on a case-by-case basis.

CancellationAn item may be cancelled up until payment has been processed. Once payment has been processed, the buyer is responsible for payment.

ComplaintsAny complaints about items can be sent to this address: [email protected]. There is no guarantee of a resolution. Each case will be looked at individually, and the other parties be in contact as well.

LegalitiesSedgie Art is not responsible for any health or safety concerns once the buyer has received the item. If any harm is incurred from the items purchased by the buyer, the seller shares no responsibility.

These terms and conditions are subject to change.

I have read and agree to the terms and conditions.

Work for hire agreement4

This is an Agreement between Colleen Sedgwick, hereinafter Artist, normally doing business at Lane Cove and Company, hereinafter Creative Firm, normally doing business at (insert location here).

This Agreement covers the preparation of (project) further described in (project) and submission of ideas and materials therefore. Artist will receive a total fee of $ amount upon satisfactory completion. Artist will deliver to Creative Firm on or before(date)theprojectinformandcontentsatisfactorytocreativefirm.

Artist is an independent contractor. This work is considered work-for-hire under the United States Copyright Act of 1976. All concepts, ideas, copy, sketches, art- work,electronicfilesandothermaterialsrelatedtoitwillbecomethepropertyof Creative Firm. Artist acknowledges that (Project) is being created by Artist for use by Creative Firm.

At Creative Firm’s sole and absolute discretion, Creative Firm may make any changes in, deletions from, or additions to the project. Creative Firm is not under any obligation to use the project or derivative materials.

Artist acknowledges that the project is being created by artist for use by Creative Firm and that the project is a work made for hire under the United States Copyright Act of 1976. At all stages of development, the project shall be and remain the sole and exclusive property of Creative Firm. If for any reason, the results and proceeds of Artist’s services hereunder are determined at any time not to be a work made for hire, Artist hereby assigns to Creative Firm all right, title and interest therein, including all copyrights as well as renewals and extensions thereto.

Credit for the work shall read: Date © Colleen Sedgwick, if a substantial portion of Artist’sworkisusedinCreativeFirm’sfinalproduct.Noinadvertentfailureby Creative Firm to comply with the credit line shall constitute a breach of this Agreement.

Artist represents and warrants to Creative Firm that to the best of his/her knowledgetheconcepts,ideas,copysketches,artwork,electronicfilesandothermaterials produced do not infringe on any copyright or personal or proprietarily

4 Picciafuoco, V (2013): The Collective Legal Guide for Designers (Contract Samples), in Smashing Magazine (2013) https://www.smashingmagazine.com/2013/04/legal-guide-contract-samples-for-designers and https://www.smashingmagazine.com/2012/08/15/free-download-useful-legal-documents-for-designers-pdf/; originally in Docracy.com

rights of others, and that he/she has the unencumbered right to enter into this Agreement.

Artist will indemnify Creative Firm from any damage or loss, including attorney’s fees, rising out of any breach of this warranty.

Artist grants Creative Firm the right to issue and authorize publicity concerning Artist and to use Artist’s name and approved biographical data in connection with the distribution and advertising of the project.

Any proprietary information, trade secrets and working relationships between ArtistandCreativeFirmanditsclientsmustbeconsideredstrictlyconfidential,and may not be disclosed to any third party, either directly or indirectly.

With reasonable cause, either party reserves the right to cancel this Agreement without obligation by giving 30 days written notice to the other party of the intent to terminate. In the event that either party shall be in default of its material obligations under this Agreement and shall fail to remedy such default within 60 days after receipt of written notice thereof, this Agreement shall terminate upon expiration of the 60 day period. Should Artist’s commission be cancelled orpostponedforanyreasonbeforethefinalstage,CreativeFirmagreestopayacancellation fee based on work completed.

Please indicate acceptance of the terms set forth above by signing this Agreement. Date

OFFER FOR COMMISSIONED ILLUSTRATION5

This contract is an offer (“Offer”) by Artist name/registered trade name (“Artist”) to name of person commissioning(“Commissioner”) made on date for Artist to provide creative work (“Work” – as described below) as requested by Commissioner. 1. Work. Commissioner retains Artist to create Enter a description of the work here.Workincludesonlythefinal,deliverableart,andnotanypreliminaryworkor sketches.

2.PriceandDelivery.Thenon-refundableflat-feeforWorkisPrice.Paymentmust be made in full before any work begins. Payment should be made in the methodandmannerspecifiedbyArtist.Workistobedeliverednolaterthandateof delivery, but Commissioner agrees that the date of delivery is not material to this Agreement.

3. Grant of Rights. Artist agrees to the perpetual non-exclusive license of all rights (including, but not limited to, the right to display, modify, transmit, transfer, sell, and create derivative works) to Work to Commissioner, excluding only the right to authorship credit, which is retained by Artist. Artist agrees that Work is produced with the intent it be unique and will not seek to resell or publish Work, except as noted below.

4. Artist’s Right to Authorship Credit. Artist may use Work in Artist’s portfolio (including, but not limited to, any website that displays Artist’s works). Commissioner and Artist agree that when asked, Commissioner must properly identify Artist as the creator of Work. Commissioner does not have a proactive duty to display Artist’s name together with Work, but Commissioner may not seek to mislead others that Work was created by anyone other than Artist.

5. Commissioner Accepts Artist’s Creative Vision. Commissioner agrees that Artist will complete Work in Artist’s creative style at Artist’s sole discretion. If Commissioner refuses to receive Work or demands Work be redone, it is understood and agreed that Commissioner is cancelling the Agreement, and no fee will be refunded.

6. Cancellation, and Expiration. The fee for Work is non-refundable. If Commissioner nonetheless does not want or refuses to receive Work, Artist may 5 Ibid

decide whether or not to complete Work, and will exclusively retain all right to Work. This Offer automatically expires upon 48 hours of being made and may not then be accepted. This Offer expires if it is verbally or through writing (including, but not limited to, by e-mail or text chat) withdrawn by Artist.

7. Limitation of Liability. Commissioner agrees that Artist will not be liable for any damages (including, but not limited to, incidental or consequential damages), that arise from Artist’s performance of this commission (including, but not limited to, failure to perform in a timely manner, regardless of whether the failure was intentional or negligent.)

8. Dispute Settled by Arbitration, and Governing Law. Any dispute under or about this Agreement must be submitted to and resolved by arbitration through the arbitration services located at Internet URL http://www.judge.me. Parties will bear their own costs. Any court may enforce the arbitration award. This Agreement will be governed by the laws of New South Wales, in the country of Australia.

This Offer may be accepted (within 48 hours of being made or if withdrawn, as in Expiration, above) and be enforced upon the signature of Commissioner (an electronic signature is acceptable).

Commissioner:____________________ (signature), on ________ (date)

CONSULTING AGREEMENT (for Services)6 Effective Date (“Effective Date”), Consultant Name (“Consultant”) and Company (“Company”), a Delaware corporation, agree (this “Agreement”) as follows:1. Services and Payment. Consultant agrees to undertake and complete the Services (as defined inExhibit A) in accordancewith and on the schedule specified inExhibit A. As the only consideration due Consultant regarding the subject matter of this Agreement, Company will pay Consultant in accordance with Exhibit A.

2. Ownership; Rights; Proprietary Information; Publicity.

2.1. Company shall own all right, title and interest (including patent rights, copyrights, trade secret rights, mask work rights, trademark rights, sui generis database rights and all other rights of any sort throughout the world) relating to any and all inventions (whether or not patentable), works of authorship, mask works, designations, designs, know-how, ideas and information made or conceived or reduced to practice, in whole or in part, by Consultant in connection with Services oranyProprietaryInformation(asdefinedbelow)(collectively,“Inventions”)andConsultant will promptly disclose and provide all Inventions to Company. All Inventions are works made for hire to the extent allowed by law. In addition, if any Invention does not qualify as a work made for hire, Consultant hereby makes all assignments necessary to accomplish the foregoing ownership. Consultant shall further assist Company, at Company’s expense, to further evidence, record and perfect such assignments, and to perfect, obtain, maintain, enforce, and defend any rights assigned. Consultant hereby irrevocably designates and appoints Company and its agents as attorneys fact to act for and in Consultant’s behalf to execute andfileanydocumentandtodoallotherlawfullypermittedactstofurthertheforegoing with the same legal force and effect as if executed by Consultant.

2.2. Consultant agrees that all Inventions and all other business, technical and financialinformation(including,withoutlimitation,theidentityof andinformationrelating to customers or employees) Consultant develops, learns or obtains in connectionwithServicesorthatarereceivedbyorforCompanyinconfidence,constitute“ProprietaryInformation.”Consultantwillholdinconfidenceandnotdisclose or, except in performing the Services, use any Proprietary Information. However, Consultant shall not be obligated under this paragraph with respect to

6 Ibid ; see also http://webdesignlaw.com/

information Consultant can document is or becomes readily publicly available without restriction through no fault of Consultant. Upon termination and as otherwise requested by Company, Consultant will promptly return to Company all items and copies containing or embodying Proprietary Information, except that Consultant may keep its personal copies of its compensation records and this Agreement. Consultant also recognizes and agrees that Consultant has no expectation of privacy with respect to Company’s telecommunications, networking or information processing systems (including, without limitation, stored computer files,e-mailmessagesandvoicemessages)andthatConsultant’sactivity,andanyfiles ormessages, on or using any of those systemsmay bemonitored at anytime without notice. Consultant further agrees that any property situated on the Company’s premises and owned, leased or otherwise possessed by the Company, includingcomputers,computerfiles,email,voicemail,storagemedia,filingcabinetsor other work areas, is subject to inspection by Company personnel at any time with or without notice.

2.3. As additional protection for Proprietary Information, Consultant agrees that during the period over which it is (or is supposed to be) providing Services (i) and for one year thereafter, Consultant will not encourage or solicit any employee or consultant of Company to leave Company for any reason, and (ii) Consultant will not engage in any activity that is in any way competitive with the business or demonstrably anticipated business of Company, and Consultant will not assist any other person or organization in competing or in preparing to compete with any business or demonstrably anticipated business of Company.

2.4. To the extent allowed by law, Section 2.1 and any license to Company hereunder includes all rights of paternity, integrity, disclosure and withdrawal and any other rights that may be known as or referred to as “moral rights,” “artist’s rights,” “droit moral,” or the like. Furthermore, Consultant agrees that notwithstanding any rights of publicity, privacy or otherwise (whether or not statutory) anywhere in the world and without any further compensation, Company may and is hereby authorized to use Consultant’s name in connection with promotion of its business, products and services and to allow others to do so. To the extent any of the foregoing is ineffective under applicable law, Consultant hereby provides any and all ratifications and consents necessary to accomplish the purposes of the foregoing to the extent possible. Consultant will confirm any such ratifications and consents from time to time as requested by Company.

2.5. If any part of the Services or Inventions is based on, incorporates, or is an improvement or derivative of, or cannot be reasonably and fully made, used, reproduced, distributed or otherwise exploited without using or violating technology or intellectual property rights owned or licensed by Consultant and not assigned hereunder, Consultant hereby grants Company and its successors a perpetual, irrevocable, worldwide royalty-free, nonexclusive, sub licensable right and license to exploit and exercise all such technology and intellectual property rights in support of Company’s exercise or exploitation of the Services, Inventions, other work performed hereunder, or any assigned rights (including any modifications, improvements and derivatives of any of them).

3. Warranty. Consultant warrants that: (i) the Services will be performed in a professional and workmanlike manner and that none of such Services or any part of this Agreement is or will be inconsistent with any obligation Consultant may have to others; (ii) all work under this Agreement shall be Consultant’s original work and none of the Services or Inventions or any development, use, production, distribution or exploitation thereof will infringe, misappropriate or violate any intellectual property or other right of any person or entity (including, without limitation, Consultant); (iii) Consultant has the full right to provide the Company with the assignments and rights provided for herein; (iv) Consultant shall comply with all applicable laws and Company safety rules in the course of performing the Services and (v) if Consultant’s work requires a license, Consultant has obtained that license and the license is in full force and effect.

4. Termination. If either party materially breaches a material provision of this Agreement, the other party may terminate this Agreement upon five (5) days written notice unless the breach is cured within the notice period. Company also may terminate this Agreement at any time, with or without cause, upon ten (10) days’ notice, but, if (and only if) without cause, Company shall upon termination pay Consultant all unpaid and undisputed amounts due for Services completed prior to notice of termination. Sections 2 (subject to the limitations on Section 2.3 stated therein) through 8 of this Agreement and any remedies for breach of this Agreement shall survive any termination or expiration. Company may communicate such obligations to any other (or potential) client or employer of Consultant.

5. Relationship of the Parties. Notwithstanding any provision hereof, for all purposes of this Agreement each party shall be and act as an independent

contractor and not a partner, joint venturer, or agent of the other and shall not bind nor attempt to bind the other to any contract. Consultant is an independent contractor and is solely responsible for all taxes, withholdings, and other statutory or contractual obligations of any sort, including, but not limited to, workers’ compensation insurance. Consultant agrees to indemnify, defend and save Company harmless from any and all claims and threatened claims by any third party, including employees of either party, arising out of, under or in connection with:

5.1. The death or bodily injury of any third party, including any agent, employee, customer, business invitee or business visitor of Company but only to the extent caused or contributed to by Consultant, or the damage, loss or destruction of any tangible personal or real property but only to the extent caused or contributed to by the Consultant; or

5.2. An act or omission of Consultant in its capacity as an employer of a person and arising out of or relating to: (i) federal, state or other laws or regulations for the protection of persons who are members of a protected class or category or persons, (ii) sexual discrimination or harassment, (iii) work related injury or death, (iv) accrued employees benefits and (v) any other aspect of the employment or contractual relationship or its termination (including claims for breach of an express or implied contract of employment) and which, with respect to each of the clauses (i) through (v) arose when the person asserting the claim, demand, charge, action or other proceeding was or purported to be an employee or independent contractor of Consultant.

6. Assignment. This Agreement and the services contemplated hereunder are personal to Consultant and Consultant shall not have the right or ability to assign, transfer, or subcontract any obligations under this Agreement without the written consent of Company. Any attempt to do so shall be void.

7. Notice. All notices under this Agreement shall be in writing, and shall be deemed given when personally delivered, sent by confirmed telecopy or other electronic means, or three (3) days after being sent by prepaid certified or registered U.S. mail to the address of the party to be noticed as set forth herein or such other address as such party last provided to the other by written notice.

8. Miscellaneous. The failure of either party to enforce its rights under this Agreement at any time for any period shall not be construed as a waiver of

such rights. No changes or modifications or waivers to this Agreement will be effective unless in writing and signed by both parties. In the event that any provision of this Agreement shall be determined to be illegal or unenforceable, that provision will be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect and enforceable. This Agreement shall be governed by and construed in accordance with the laws of the state of New York without regard to the conflicts of laws provisions thereof. Any legal action or proceeding relating to this Agreement shall be brought exclusively in the state or federal courts located in New York County, New York, and each party consents to the jurisdiction thereof.In any action or proceeding to enforce rights under this Agreement, the prevailing party will be entitled to recover costs and attorneys’ fees. Headings herein are for convenience of reference only and shall in no way affect interpretation of the Agreement.Any breach or threatened breach of Sections 2, 3 or 6 this Agreement will cause irreparable harm to the Company for which damages would not be an adequate remedy, and, therefore, the Company is entitled to injunctive relief with respect thereto (without the necessity of posting any bond) in addition to any other remedies. This Agreement constitutes the complete and exclusive agreement between the parties concerning its subject matter and supersedes all prior or contemporaneous agreements or understandings, written or oral, concerning the subject matter described herein.

EXHIBIT A

Services & Fees

Services:

Add description of services yoiur consultant is responsible for

Term:

The term will continue until the Services are completed or the AgreementisterminatedunderSection4,whicheveroccursfirst.

Fees:

Hourly fee of $Hourly Rate

Exclusive of travel time; payable semi-monthly in arrears 30 days after receipt of itemized invoice, with a cap of $ Cap Amount in the aggregate.

Expense reimbursement

Limited to required, reasonable telephone expenses, coach class (or equivalent) transportation, lodging and meals that have been authorized in writing by Company in advance; payable 30 days after receipt of itemized invoice.

INTELLECTUAL PROPERTY ASSIGNMENT AGREEMENT7

This Intellectual Property Assignment Agreement (the “Agreement”) is made and entered into as Date, by and between Company (the “Company”) and Other Party (the “Recipient”) (collectively, the “Parties”).

The Parties hereby agree as follows:

1. The Recipient agrees to assign to the Company, or its designee, all right, title, and interest in and to any and all inventions, original works of authorship, developments, concepts, improvements, designs, drawings, discoveries, algorithms, formulas, computer code, ideas, trademarks, or trade secrets, whether or not patentable or registrable under patent, copyright or similar laws, related to the Company’s business, which the Intern may solely or jointly conceive or develop or reduce to practice, or cause to be conceived or developed or reduced to practice, with the use of Company’s equipment, supplies, facilities, assets, or Company ConfidentialInformation(see NONDISCLOSURE AGREEMENT), or which may arise out of any research or other activity conducted under the direction of the Company (collectively referred to as “Intellectual Property”).

2. The Recipient understands and agrees that (i) all original works for authorship which are made by the Recipient (solely or jointly with others) within the scope of the Company’s business which are protectable by copyright are “works made for hire,” as that term is definedintheUnitedStatesCopyrightActand(ii)thedecisionwhetheror not to commercialize or market any Intellectual Property is within theCompany’ssolediscretionandfortheCompany’ssolebenefitandthat no royalty or other consideration will be due to the Recipient as a result of the Company’s efforts to commercialize or market any such

7 Ibid

Intellectual Property.

3. The validity, construction and enforceability of this Agreement shall be governed in all respects by the law of the State of Delaware. This Agreement may not be amended except in writing signed by a duly authorized representative of the respective Parties. This Agreement shall control in the event of a conflict with any other agreementbetween the Parties with respect to the subject matter hereof. The failure of either party to enforce its rights under this Agreement at any time for any period shall not be construed as a waiver of such rights.

IN WITNESS WHEREOF, the Parties have executed this Agreement asof thedatefirstabovewritten.

Assessment Part B Website design briefNature of task: Develop and document skills and knowledge of all course content.Location for assessment: Own timeSupervision: TrainerWord count: 750 words

RequiredRefer to Case Study BNavigate to the Additional resources page to download Case_study.pdf.You are required to work online with a friend, colleague or peer who will role play throughout the development process as ‘Michelle’ or ‘Matthew’, hereafter referred to as the ‘client’.You are required to apply the same processes and techniques you applied in progress challenges 1-3, this time in relation to Case study B.Thisshouldresultinthesamesetof evidenceandfinaliseddesignbrief as compiled in progress challenges 1-3:• Establish design requirements • Developandrefinethedesignbrief • Negotiate terms and conditions Recommended• Complete all activities and self-checks• Engage in forum discussions

Summary

• SaveyourfinalworkasaPDFforfinalsubmission.• We recommend that you use InDesign to collate your work, but you may choose an alternate technology

Case study BOnce the logo and branding requirements have been costed, you have also been asked to quote and refine a secondary brief on the website design. In the initial conversation, the client explains they definitely want ten pages designed but that she is not sure how interactive each should be. Some of the core requirements Michelle highlights are:• Ten pages

• Some pages more interactive than others

• A contact page

• Home page with drop-down menu, footer and banner that rotates only on click

• Regularly-updated video content on another page

• A gallery page

• Terms & Conditions page

• Most importantly, the other pages need to be different categories in a blog format

• As a general style, she has pointed out that she likes the colours from http://glammeup.com.au and the style and simplicity of http://www.vogue.com.au and http://www.vogue.com.au.

Section 1.2: Sources of informationhttp://glammeup.com.au;

http://www.vogue.com.au;

http://www.vogue.com.au;

http://www.viviensmodels.com.au;

http://explore.calvinklein.com/en_US/explore

E s t a b l i s h d e s i g n r e q u i r e m e n t sThe same methods were used to establish the website via email and questionnaire. However, lets recap what are the website requirements:

What is the purpose of this website?We are hoping it will be a blog site, which will offer different tips on beauty,

hair and makeup, the exact details – TBA (to be advised).

Whattypesof peoplearegoingtobeusingyoursite?(Bespecific)

We expect most people who are interested in fashion and beauty. More specifically,wecatertowardsprofessionalwomeninfromtheirlate20’stotheir late 40’s; this will be our core audience.

Matthew: I am hoping to cater for males of a similar age bracket and socio-economic status.

Who are your main competitors? (Links to their websites are fine):These include Vogue, Glam Me Up, Calvin Klein, Gritty Pretty and Vivien’s

Models.

These include other professionals in the beauty and fashion industries.

Your content.

What is the content required for your site? (Please provide separately as a set of files.)

Site content notes (include any links/notes).We hope this will include:

A logo to be used in the banner, header and website – this should be a jpeg, svgorpngfile.

Content notes, including notes and links on web pages and blog entries.

Ten pages;

More interactivity on some pages than others;

A contact page;

A home page with a drop-down menu, footer, and a banner that rotates upon clicking;

A page with video content that can be easily and regularly updated;

A gallery page;

A ‘Terms and Conditions’ page;

Other pages for different categories in a blog format.

Related file names provided separately (images/videos): These includeJPGs,svgs,pngsforstills;avi’s,mpegsforvideofiles;textfilesincludetxt(WordPad), and docs (word).

Additional notes regarding the logo and website?Glam Me Up was designed in 2011 by Web Design Café;

Gritty Pretty is founded by beauty editor Eleanor Pendleton.

Vivien’s Models was designed (and last updated in 2016) by James Hodgson

Website Terms of ServiceThese are situated on page 33.

Develop and refine the design brief

Section 2.4 – Feedback from client (email communications)From: Colleen Sedgwick <[email protected]

TO: Michelle Gambino <[email protected]>

CC: Matthew Hadley [email protected]

Date: Friday, 7 October 2016; 11:16:12 AM

Subject: Request for Design Services

Good morning Michelle,

Thank you for your interest in the InCorn theme. The name of the designer is Serge and the link to his site is http://color-theme.com/. The InCorn theme is oneof manysoIhopeyoucanfindsomethingelsetoyourliking.

I have also enclosed the two completed brief forms for your own (and Matthew’s) perusal, as well as a second short presentation. Could you both let me know your thoughts on these and whether or not they need any altering.

Sincerely,

Colleen Sedgwick

https://csedgwick67.myportfolio.com/projects

PO Box 664

LANE COVE NSW 2066

Ph: 02 9418 9441

Email: [email protected]

In reply to:

From: Michelle Gambino

TO: Colleen Sedgwick <[email protected]>

CC: Matthew Hadley <[email protected]>

Date: Sunday, 2 October 2016, 9:32:15 AM

Subject: Request for Design Services

Good morning Colleen,

Thank you for your small PowerPoint presentation and I am impressed with the InCorn theme because of its responsive features. What is the name of the design-er of this theme?

Sincerely,

Michelle Gambino

Michelle’s and Matthew’s Make-up and Beauty

Section2.5–ReflectionAtfirst,Ihavenotinitiallyconsideredoverly‘pinkish’themes–mainlybecauseIfound them to be too ‘adolescent’ (as in Glam Me Up). However, the designer of the In Corn theme (Serge) has a other themes available for Word Press. One of these is World News (where the dominant theme colour is ‘coral’ – a bright pink-ish-red colour) – it has similarly interactive features, and is warm and ‘personable’ without looking overly ‘adolescent’.

Section 2.6 - Sign-off. 50 words.Inyourfinaliseddesignbrief forsign-off,youmustshowevidenceof:

Email Communications 05

From: Colleen Sedgwick <[email protected]

TO: Michelle Gambino <[email protected]>

CC: Matthew Hadley [email protected]

Date: Friday, 7 October 2016; 11:16:12 AM

Subject: Sign off

Good morning Michelle,

Thank you – my administrative staff have now approved the transaction and now we will give our designing staff the go-ahead.

Sincerely,

Colleen Sedgwick

https://csedgwick67.myportfolio.com/projects

PO Box 664

LANE COVE NSW 2066

Ph: 02 9418 9441

Email: [email protected]

In reply to:

From: Michelle Gambino

TO: Colleen Sedgwick <[email protected]>

CC: Matthew Hadley <[email protected]>

Date: Sunday, 2 October 2016, 9:32:15 AM

Subject: Sign off

Good morning Colleen,

Just a quick message to let you know that Matthew has agreed to the brief and we have just had our administrative staff approve it.

Sincerely,

Michelle Gambino

Michelle’s and Matthew’s Make-up and Beauty

Section2.7-Refinements,Researchandevaluation and Application of prob-lem-solving skillsOneof thewaysmycreativethinkingskillsinformedyourrefinementof thebrief is to ‘think outside of the box’ and consider all the options available. This means including a mind-map (for all things ‘fashion-related’) and more than one style (not just what one partner (or the other) wants. The mind-map also gets both Michelle and Matthew to consider all categories for fashion and beauty, including make-up.

Ideas

All these images are examples of blog and website ideas for Michelle’s and Matthew’s site. They include (clockwise):

1. InCorn: there are no pink colours but the

site is nevertheless fashionable, understated

and suitable for both men and women1;

2. Other examples of web designer, Serge’s

blog templates - he goes under the name

Colour Theme2;

3. Another example of Serge’s template,

World News3.

1 Colour Theme (2016): In Corn - http://demo.col-or-theme.com/?theme=Incorn[1/10/2016 10:38:41 AM]2 Colour Theme (2016): Themes, http://color-theme.com/themes/ and Colour Theme (2016): Home Page, http://color-theme.com/3 Colour Theme (2016): World News, in http://col-or-theme.com/portfolio/worldnews/

Website Terms of service3

There must at least be a page outlining the terms and conditions. The below terms and conditions are yet to be on my own website and are just an example. I will most probably substitute Michelle’s and Matthew’s business and website names for my own when designing a Terms of Service page.

Your Sedgie Art Terms of Service (“Agreement”)ThisAgreementwaslastmodifiedonTuesday,11October2016.

Please read these Terms of Service completely using https://sedgieart.blogspot.com.au/, https://csedgwick67.myportfolio.com/projects and any associated websites, owned and operated by Sedgie Art. This Agreement documents the legally binding terms and conditions attached to the use of the Site at https://sedgieart.blogspot.com.au/, https://csedgwick67.myportfolio.com/projects and associated websites.

By using or accessing the Site in any way, viewing or browsing the Site, or adding your own content to the Site, you are agreeing to these Terms of Service.

Intellectual PropertyThe Site and all of its original content are the sole property of Sedgie Art and are, as such, fully protected by the appropriate international copyright and other intellectual property rights laws.

TerminationSedgie Art reserves the right to terminate your access to the Site, without any advance notice.

3 Original document downloaded from Sandvick, C M (2016): Terms and Conditions for website, in Wikihow: http://www.wikihow.com/sample/Terms-and-consitions-for-website; accessed 8th October, 2016 at 2:06pm

Links to Other WebsitesOur Site does contain a number of links to other websites and online resources that are not owned or controlled by Sedgie Art.

Sedgie Art has no control over, and therefore cannot assume responsibility for, the content or general practices of any of these third party sites and/or services. Therefore, we strongly advise you to read the entire terms and conditions and privacy policy of any site that you visit as a result of following a link that is posted on our site.

Governing LawThis Agreement is governed in accordance with the laws of New South Wales and Australia.

Changes to This AgreementSedgie Art reserves the right to modify these Terms of Service at any time. We do so by posting and drawing attention to the updated terms on the Site. Your decision to continue to visit and make use of the Site after such changes have been made constitutes your formal acceptance of the new Terms of Service.

Therefore, we ask that you check and review this Agreement for such changes on an occasional basis. Should you not agree to any provision of this Agreement or any changes we make to this Agreement, we ask and advise that you do not use or continue to access the Your Nowhere Town site immediately.

Contact UsIf you have any questions about this Agreement, please feel free to contact us at [email protected].

Negotiate terms and conditions

Assessment Part C ReportNature of task: Develop and document skills and knowledge of all course content.Location for assessment: Own time

Supervision: Trainer

Word count: 200 words

RequiredYou are required to write a 200 word reflection on the process used throughout

Parts A and B. List all documents compiled for each progress challenge and

note any references or resources used.

Recommended• Complete all activities and self-checks

• Engage in forum discussions

Summary• Save your final work as a PDF for final submission.

• We recommend that you use InDesign to collate your work, but you

may choose an alternate technology

I have included the following documentation in this Assessment Task:1. One questionnaire – to establish what Michelle and Matthew want

for their banner and website (in Part A);

2. A blank copy of the Creative Brief Template (Part A, but meant

for Part B also);

3. Completed Briefs: these are the initial ones for the logo (Part A)

and website (Part B);

4. Refined Briefs: since neither Michelle nor Matthew expressed a

changeof preference,IdecidednottofilltheseoutasIfeltitwas

not necessary.

5. Email communications: to keep Michelle and Matthew informed

throughout the process (and vice versa);

6. Presentations: for Progress challenges 1 and 2, I submitted them

separately to Open Colleges, and to my Linked In page;

7. Terms and Conditions: I established these as a way of protecting

myself legally throughout the process; with the exception of the

Website Terms and Conditions (which I included in Part B), in

included all of them in Part A (even though they are relevant to

both parts). For Michelle’s and Matthew’s Terms and Conditions, I

would alter them for their own web pages.

R e p o r t

• Calvin Klein: http://explore.calvinklein.com/en_US/explore[4/08/2016 8:03:52 AM]

• Channel 9 (2016): Image 1 http://i1.ytimg.com/vi/bcN1OsEyUYM/maxresdefault.jpg

• Colour Theme (2016): Home Page, http://color-theme.com/

• Colour Theme (2016): In Corn - http://demo.color-theme.com/?theme=Incorn[1/10/2016 10:38:41 AM]

• Colour Theme (2016): Themes, http://color-theme.com/themes/

• Colour Theme (2016): World News, in http://color-theme.com/portfolio/worldnews/

• Creative Bloq - http://www.creativebloq.com/wordpress/wordpress-portfolio-themes-11121205[1/10/2016 9:43:12 AM]

• Envato (2016): Theme Forest – Zerge, https://themeforest.net/user/zerge

• Glam Me Up: http://glammeup.com.au/[4/08/2016 7:57:46 AM]

• Gritty Pretty: http://grittypretty.com/[4/08/2016 8:10:34 AM]

• Lady Love Hair and Makeup (2016): Image 2 http://www.ladylovehairandmakeup.com.au/images/party-make-up.jpg

• Legal Vision (2016): Online Legal Services - Affordable and Easy; https://legalvision.com.au/;

• Myers, J C (2012), ‘Contracts – Full Terms and Conditions’ in Web Design Law, http://webdesignlaw.com/contracts/full-terms-and-

conditions.html;

• Myers, J C (2012), ‘Letter of Agreement’ in http://webdesignlaw.com/contracts/letter-of-agreement.html, accessed Tuesday, 11 October

2016 at 11:44:12 PM

• Picciafuoco, V (2013): The Collective Legal Guide for Designers (Contract Samples), in Smashing Magazine (2013) https://www.

smashingmagazine.com/2013/04/legal-guide-contract-samples-for-designers and https://www.smashingmagazine.com/2012/08/15/free-

download-useful-legal-documents-for-designers-pdf/; originally in Docracy.com

References

References (2)• Sandvick, C M (2016): How to Write Terms and Conditions, in Wikihow: http://wikihow.com/Write-Terms-and-Conditions, accessed 8th

October, 2016 at 2:06pm;

• Sandvick, C M (2016): How to Write Terms and Conditions, in Wikihow: http://wikihow.com/Write-Terms-and-Conditions, accessed 8th

October, 2016 at 2:06pm

• Sandvick, C M (2016): Sample Terms and Conditions; in Wikihow: http://www.wikihow.com/images/sampledocs/q/Terms-and-conditions.

pdf; accessed 8th October 2016 at 2:10pm

• Sandvick, C M (2016): Terms and Conditions for website, in Wikihow: http://www.wikihow.com/sample/Terms-and-consitions-for-website;

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