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How to build vibrantCommunities

Peter H. ReiserPrincipal Engineer GSS CTO OfficeChief Architect CE2.0http://blog.sun.com/peterreiser

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Agenda• From Web .1 to Web n+1• So .. what are the BIG paradigm shifts?• Enterprise 2.0 strategy • How to build vibrant communities• Demo

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Old World - Business Process (Web .1)

Tools Process community

• Software to automate business process

• 'Over served'

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Web 1.0 - Have Lunch or 'Be Lunch'

community Technology Processes Hope

Consumer to business

• Standardization of Technology

• 'Under served'• .com bubble

> Scared about dis-intermediation

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Web 2.0 – Exhibitionism & Mashup

Netvibes.com

Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking

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Enterprise 2.0

Source: Berlescon Studie

Enterprise 1.0• Hierarchical structure• Fixed communication• Static knowledge• Isolates islands of

knowledge• Information overflow• Centralized innovation

processes• Monolithic software

products• Quarterly releases

Enterprise 2.0● Project based communities● Architecture of participation● Organic development of

knowledge● Open and connected

knowledge● Personalized knowledge● Innovation through

combination● Services oriented

Architecture● The perpetual beta

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Web n+1 – Participate and Win!

Community Tagging Technology Processes Semantic WebCommunity Equity Open Source

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What is Semantic Web?

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The Semantic Challenge (dog=computer)

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Semantic Web Example: Java

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Enterprise n+1

Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser

Enterprise 2.0• Project based communities• Architecture of participation• Organic development of

knowledge• Open and connected

knowledge• Personalized knowledge• Innovation through

combination• Services oriented

Architecture• The perpetual beta

Enterprise n+1● Semantically interlinked

communities● Value driven participation● Semantic network

knowledge● Semantically connected

personal knowledge● Semantic based mashup

of knowledge and business process

● Software as open source service

● Real time services

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So .. what are the BIG paradigm shifts?

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Web 2.0 Paradigm Shifts

• Web centric • Pull and push • Downloads & hits • Read-only

• People centric• Mash-up• Community Equity• Read/Write

Dot Com Web 2.0

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Social Networking

Know-How

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Social Networking

Know-How Know-Who

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Social Networking

Know-How Know-Who knows how

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Why? Enterprise 2.0

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Enterprise 2.0 Strategy

WHO I AM

● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials

People centric/Read Write

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Enterprise 2.0 Strategy

WHO I AM

● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials

WHAT I NEED

● More training● To publish● To collaborate● To find something● A pay raise

People centric/Read Write Mashup Enabled

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Enterprise 2.0 Strategy

WHO I AM

● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials

WHAT I NEED

● More training● To publish● To collaborate● To find something● A pay raise

PERSONAL MASHUP

● Personal to me ● Real time● Context aware

People centric/Read Write Mashup Enabled Value Driven

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but still .....

Social Sites

Portal

Wikis

Forums

IntranetHow do I find?

How can I contribute?

What's in it for me?

Blogs

Email

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moving from

Knowledge is Power

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moving from

Knowledge is Powerto

Sharing is Power

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How to build vibrant communities

Architecture MethodologyValue System

Community 1 Community 2 Community n

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Functional Architecture

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Technical Architecture

AttachmentService

TaggingService

OntologyService

BlogService

SearchService

Rating/CommentService

My ShareWidget

My SkillsWidget

My Tags Widget

MySocialNetwork Widget

MyEquityWidget

MyCommunitieswidgets

Community Services

Community Equity System (CES)

Web Services & ATOM & WebDAV

BookmarkService

FeedSyndication

CE RegistryWSYWYG

Service

CommunityEquity

WikiService

My Contributions Widget

Community Security & Entitlement Services (CE IdM)

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Methodology

What Check

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Has the Community a Persistent Identity ? (understand cause and value, and feel included (rituals))

Have the responsibilities been agreed to? (common definition of what is necessary to make this a viable community

Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge Champion, Peripheral Member ?

Have you defined the Community rhythms? (regular events, virtual and IRL)

Have you defined the community value system ? (Community Equity, business metrics)

What is your publishing policy (don't share without legal approval or share everthing except ...?)

Have you identified the tools you need? (wiki, blogs, attachment,search, social network etc.)

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Community Equity

• How do I gain capital in a virtual world?

• How do I know my value?

• What is in it for me?

• How do I gain social reputation & trust?

• What is the impact on Web next....

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Community EquityCONTRIBUTION

EQUITYAttachments

WikiBlogs

IP

SKILLS EQUITY

EnterpriseUser

Skills RatingTraining

PARTICIPATIONEQUITY

RateComment

Re-useTags

ROLE EQUITY

BusinessProjectsFormalInformal

CQ+PQ+SQ+RQ

PersonalEquity

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Personal Equity my Community Equity Activities Me

ContributioncreatemodifytagParticipationviewratecommentreuse

People

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Information Equity Content Activities People

createmodifydownloadviewratecommenttag

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Are You Ready For Web n+1?1) How do you measure success of your

communities? 2) Can you do instant mashups?3) Are you using widgets?4) How do you manage your communities?5) How do you measure quality of your content?6) How many websites do you have to maintain?7) How easy is it to publish or write to them?8) Is your community happy with this?9) How to you answer the WIIIFM question?10) Do you find what you need?11) How do you collaborate globally?

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Demo • CEC 2007• MyProfile• Tagging• Rating• Myshare• Search• Community Equity

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CEC 2007

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MyProfile

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My Share

• Wiki Model• Collaboration

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Tagging• Easy Tagging of a Wiki page• Tag cloud per page• Tag suggestions

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Rating/Commenting

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SearchLast searches

DocumentCategories

RelatedTags

Knowledgeable people

RelatedCommunities

Relatedemail aliases

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Community Equity

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Thank youpeter.reiser@sun.comhttp://blogs.sun.com/peterreiser