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2. CM 3. Audience OL Benet Compelling Reason Why 4. OL OL 5. 510 13000 4 80 650 650 50% 325 325 60% 195 6. Product E5 7. Product Mapping 8. Price 1600 T E 2 1800 10001400 RD 5 9. Place HP http://www.nikkenkamisori.co.jp/ HP Youtube Amazon http://www.amazon.co.jp/ Sumaly http://sumally.com/ @ http://www.cosme.net/ EC Promotion 10. Promotion Mission Money CM Message Media Place 11. Promotion MappingPR Youtube Facebook Twitter URL URLPlace HP Amazon Sumaly @ Ustream http://seki-hamono.jp/ 12.