chenty@mail.ntpu.edu.tw(02) 2673-6270; 8674-6786

1. 2. 3. 4. 5. 6. 7. 8.

(innovation)(Urabe, 1988) (Gomory, Schmitt, 1988)

(Charles-Hill, Jones, 1998)(Abernathy, Utterback, 1982)

Acer aspire(Acer)(Aspire A0A)

1.(Stewart, 1989; Warner, 1996)

(macro-)(basic)(improvement)

2.

(Baker, Green, Bean, 1986)

(Tushman, Nadler, 1986)

Nintendo(Nintendo)WiiWii fit

Apple i-phone (Apple) i-Phone 3G

Lexus(Lexus)(Lexus Hybrid System, LHS)

Nintendo(Nintendo)Wii

Yokohama(Yokohama)

i-phone(AGPS)(Google Maps)

Wal-mart (RFID)

1.(novel)2.(improved)3.(accessory)()()(Coombs, Narandren, Richards, 1996)

GM(General Motors)

Amazon(Amazon)Kindle

i-phone(Apple) i-Phone(multi-touch)

(Henderson, Clark, 1990)

Radical innovationArchitecture innovationModular innovationIncremental innovation

Architectural innovationsRevolution innovationsNiche creation innovationsRegular innovations

Papago(Papago)(GPS)(Papago R6600)

1.2.3.4.

vw

1.2.3.(Gupta, Wilemon, 1990)

(1)1. :4. /3. 2. 5. 7. 8. 6.

(2)1. : 2. 3. 4.

1. 1.2.3.4.

2.---()()()()()()()()()

VW(Volkswagen)WVW

(3)5. 6. ()

Yamaha(YAMAHA).

5.

Fujitsu(Fujitsu)(FLEPia)

(4)7. 8. ()

Philips

Xerox

Toyota(pilot team)

GE (General Motors)