由科技創新到創業– Apple 、 Microsoft

沈培輝老師（科管所）

內容 創業家

科技創業 (成功個案 ) 通用電氣 Apple Microsoft

結論

創業家 HP (1939 – )

William Redington Hewlett (BSc Stanford, M.EE MIT)

David Packard (BA Stanford, M.EE Stanford)

Cisco (1984 – ) Leonard Bosack (BA U Pen

n, Stanford Support Engineer)

Sandy Lerner (MSc Statistics & CS Stanford)

創業家 1946 ENIAC (Electronic Numerical Integrator and Comp

uter) John Mauchly (PhD) and J. Presper Eckert (BEng), Univ

ersity of Pennsylvania Eckert-Mauchly Computer Corporation (1946-1950)

General Electric (1879 –)

愛迪生 Thomas Alva Edison (Feb 11, 1847 – Oct 18, 1931)

科技創新 留聲機 電影攝影機 鎢絲燈泡

Apple (1976 – )

Steve Jobs Steve Wozniak Ronald Wayne

Apple (1976 – ) 科技創新 Apple I, II, III (1976)

MOS 65x02 CPU Apple DOS Command based

Apple (1976 – ) 科技創新 Apple Lisa series (1980)

Motorola 68000 CPU Lisa OS Graphical User Interface

Apple (1976 – ) 科技創新 Macintosh (1984)

Motorola 680x0 CPU Mac OSGraphical User Interface

Apple (1976 – ) 科技創新 MacBook, iMac (2005 –)

Intel CPUMac OSGUI

Apple (1976 – ) 科技創新 iPod Classic, Mini, Nano, Shuffle (2001 –)

ARM architecture CPUMac OSButton control iTune Store

Apple (1976 – ) 科技創新 iPod Touch (2007 –)

ARM architecture CPU Mac OS Touch screen GUI iTune Store

iPhone (2007 –) ARM architecture CPU iOS Touch screen GUI App Store iTune Store 3G, WiFi

Apple (1976 – ) 科技創新 iPad 1, 2, 3, 4, Mini (2010 – )

CPU – ARM architecture GPU (Graphical Processing Unit) iOS Touch screen GUI 3G, WiFi

Apple (1976 – ) 科技創新 iTune Store App Store iCloud

Apple Inc Organization Chart 2010

http://developer.apple.com

Apple (1976 – ) 科技創新

Microsoft (1975 – )

Paul Allen and Bill Gates

Microsoft (1975 – ) 科技創新 程式語言

Altair BASIC (1975), Microsoft BASIC, Visual Basic, VBScript

Microsoft Visual C, Microsoft Visual C++, Microsoft Visual C#

Microsoft .NETMicrosoft Windows API

Microsoft (1975 – ) 科技創新 應用系統

Microsoft WordMicrosoft OfficeInternet ExplorerMicrosoft SQL Server 7.0, 2000, 2005, 2008, 2008

R2, 2012

Microsoft (1975 – ) 科技創新 作業系統

Xenix (Unix like) MS DOS Microsoft Windows 1, Windows 2 Microsoft Windows NT

Windows 3.1x, Windows 9x, Windows 2000, Windows XP, Windows Vista, Windows 7, Windows 8, Windows RT

Windows Home Server, Windows Server 2003, Windows Server 2008, Windows Server 2008 R2, Windows Server 2012

Windows Phone 7, Windows Phone 8 Windows RT

Microsoft (1975 – ) 科技創新

Microsoft (1975 – ) 科技創新

Microsoft (1975 – ) 科技創新 Online Services Division:

Microsoft’s search, portal, advertising and personal communications services, including online information offerings such as Bing and the MSN portals and channels.

Server and Tools Business: Microsoft infrastructure software, developer tools and

cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Center and the Windows Azure Platform.

Microsoft (1975 – ) 科技創新 Microsoft Business Solutions:

A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions.

Microsoft Office Division: Productivity products and services, including Office, Y

ammer, Exchange, SharePoint, Lync, Project, Visio, and Microsoft’s speech technology investments.

Microsoft (1975 – ) 科技創新 Interactive Entertainment Business:

Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, the controller-free Kinect for Xbox 360, and Xbox Music and Video, as well as PC and mobile interactive entertainment.

Microsoft (1975 – ) 科技創新 Windows Phone Division:

Microsoft software and services for Windows Phones worldwide.

Windows Division: All Windows businesses, including Windows, Windows Live and

Internet Explorer.

Skype: A division of Microsoft, transforming communications for comput

ers, mobile devices and the connected living room.

http://developer.microsoft.com

結論 : 由科技創新到創業 年青時代 ( 國中、高中 )

有相當高的技術 ( 電子電路、電腦 ) 能力 有志同道合的朋友 ( 部分成為日後創業伙伴 )

大學時代 有能力了解市場的需要 (Business opportunities) 有能力創新科技 ( 如 Baisc, MS DOS) 有能力創新產品 ( 如 Apple I)

結論 : 由科技創新到創業 科技創新就如同科學研究

重視研究 持續學習新技術 團隊共同努力 不斷的推陳出新

企業管理 並非創業家工作重點 但創業家是有能力做到 由管理團隊執行

結論 : 由科技創新到創業 其他成功個案

Ford Motor (1903)Honey (1906)IBM (1911)Hewlett-Packard (1939)Google (1998)